Editing 1995 in film (section)

===Context===

The theatrical box office of 1994 achieved record grosses, with nine films earning more than $100{{nbsp}}million and the highest attendance (1.29{{nbsp}}billion) since 1960 (1.3{{nbsp}}billion). By 1995, however, the average cost of making and marketing a film had doubled since 1990, reaching $50.4{{nbsp}}million, making turning a profit more difficult.<ref name="LATimesSummerBOPreview">{{cite web|first=Claudia |last=Eller |title=Average Cost Of Making, Marketing Movie Soars : Hollywood: Figure Hit $50.4 Million, 'A Beast Of A Number,' Says MPAA President Jack Valenti.|url=https://www.latimes.com/archives/la-xpm-1995-03-08-fi-40252-story.html|website=[[Los Angeles Times]] |date=March 8, 1995 |access-date=September 13, 2022 |archive-url=https://web.archive.org/web/20210321102127/https://www.latimes.com/archives/la-xpm-1995-03-08-fi-40252-story.html |archive-date=March 21, 2021 |url-status=live}}</ref><ref name="NYTimesStarSalaries">{{cite web|first=Bernard |last=Weinraub |title=Skyrocketing Star Salaries |url=https://www.nytimes.com/1995/09/18/business/skyrocketing-star-salaries.html |website=[[New York Times]] |date=September 18, 1995 |access-date=September 13, 2022 |archive-url=https://web.archive.org/web/20211118102844/https://www.nytimes.com/1995/09/18/business/skyrocketing-star-salaries.html |archive-date=November 18, 2021 |url-status=live}}</ref> The rising salary cost of actors was a contributing factor;  studios vied to secure popular actors such as [[Harrison Ford]], [[Jim Carrey]], [[Tom Cruise]], and [[Arnold Schwarzenegger]] who could generally guarantee a minimum level of box-office success and held broad appeal outside of the United States and Canada.<ref name="NYTimesStarSalaries"/> If notable stars were unavailable, studios were forced to pay exorbitant salaries for less-well-known stars and pay other cast lower salaries to offset costs.<ref name="NYTimesStarSalaries"/> In 1995, theatrical box-office revenue was falling; the first quarter was about $90{{nbsp}}million lower than the same period in 1994. Markets outside of the U.S. and Canada were growing, accounting for 41% of a film's total revenue—including theatrical and home media profits—and outperformed the U.S. and Canadian box offices for the first time in 1994. Anticipated films such as ''[[Batman Forever]]'', ''[[Crimson Tide (film)|Crimson Tide]]'', and ''[[Pocahontas (1995 film)|Pocahontas]]'' were scheduled for release alongside ''[[Waterworld]]'', the most-expensive film of its time.<ref name="LATimesSummerBOPreview"/><ref name="NYTimesWaterworl">{{cite web|first=Bernard |last=Weinraub |title=''Waterworld'' Disappointment As Box Office Receipts Lag |url=https://www.nytimes.com/1995/07/31/business/waterworld-disappointment-as-box-office-receipts-lag.html |website=New York Times |date=July 31, 1995 |access-date=September 13, 2022 |archive-url=https://web.archive.org/web/20220329125419/https://www.nytimes.com/1995/07/31/business/waterworld-disappointment-as-box-office-receipts-lag.html |archive-date=March 29, 2022 |url-status=live}}</ref>