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1994 in American television
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=== March === {| class="wikitable" |- ! Date || Event |- !1 |The [[United States pay television content advisory system|Pay television content advisory system]], which describe the varying degrees of suggestive or explicit content in series and movies being broadcast by pay cable channels, are first implemented by [[HBO]], [[Cinemax]], [[Showtime (TV network)|Showtime]] and [[The Movie Channel]]. A streamlined version of the system—a categorized, ten-point system of content labels and abbreviated codes—was implemented on June 10. |- !11 |[[Viacom (1971–2005)|Viacom]] assumes control of [[Paramount Pictures]], which includes [[Paramount Television]]. Later during the year Paramount/Viacom announces plans to initiate a new over-the-air television network, in conjunction with [[United Television]]. The new network, the United Paramount Network (or [[UPN]] for short), is initiated during January 1995. |- !15 |[[Major League Soccer]] with [[ESPN]] and [[ESPN on ABC|ABC Sports]] announced the league's first television rights deal without any players, coaches, or teams in place.<ref>{{cite news|title=U.S. Pro League Moves Along By Signing a Television Deal|url=https://www.nytimes.com/1994/03/16/sports/soccer-us-pro-league-moves-along-by-signing-a-television-deal.html|work=The New York Times|date=March 16, 1994|access-date=February 22, 2012}}</ref> The three-year agreement committed 10 games on ESPN, 25 on [[ESPN2]], and the [[MLS Cup]] on [[American Broadcasting Company|ABC]]. The deal gave MLS no rights fees but split advertising revenue between the league and networks. |- !31 |[[Madonna]] appears on [[CBS]]'s ''[[Late Show with David Letterman]]'' and makes headlines for going on a profanity-laden tirade—one of the most censored events of American TV talk-show history, swearing 13 times during the interview. Though infamous, it results in some of the highest ratings of Letterman's late-night career. ([[Robin Williams]] would later describe the segment as a "battle of wits with an unarmed woman.") |}
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