Editing 1968 Winter Olympics (section)

== Visual identity ==
[[File:Shuss.svg|thumb|Shuss, the "unofficial" mascot of the 1968 Winter Olympic games]]

The logo for the 1968 Winter Olympic Games portrays a floating [[snow crystal]] surrounded by three stylised roses on top of the single-coloured (in white) [[Olympic symbols|Olympic rings]]. The roses can be found in the same pattern (two on the top and one below) as Grenoble's emblem.

For the first time, there was an [[List of Olympic mascots|Olympic mascot]], although it was unofficial. The mascot was named Schuss, a stylised skier wearing a blue skiing costume and a large red ball as a head.<ref>{{cite web|url = http://www.olympic.org/uk/passion/collectors/object/index_uk.asp?ObjId=44|title = INTERNATIONAL OLYMPIC COMMITTEE - PASSION - MEMORABILIA NUMISMATICS & PHILATELY | archive-date = 15 February 2009|archive-url = https://web.archive.org/web/20090215032649/http://www.olympic.org/uk/passion/collectors/object/index_uk.asp?ObjId=44}}</ref> The mascot designed by Aline Lafargue was hardly recognised publicly. It had unofficial character, was marked with great restraint and appeared solely on pins and several toys.

[[Jack Lesage]], a videomaker who specialised in mountain and winter sport recordings, filmed two Olympic advertisements of 15–18 minutes in length before the Olympic Games took place and was contracted by the Organisation Committee. "Trois roses, cinq anneaux" ("Three roses, five rings") emerged in 1966, and showed Grenoble, as well as the surrounding venues, in the early stage of preparation. In 1967, "Vaincre à Grenoble" ("Victory in Grenoble") emerged, and documented the progress of the workers, complemented with images of the sport competitions. Both films appeared in three different versions with French, English and German commentary. In France, the films were shown in cimemas before particular feature films, abroad for receptions and presentations.

The [[La Poste (France)|French post office]] issued six Olympic-themed [[postage stamp]]s. On 22 April 1967, a label next appeared worth 0.60 francs with the official logo as its motif. On 27 January 1968, ten days before the opening ceremony, a series of five [[semi-postal stamp]]s followed. The designs were ski jumpers and skiers (0.30++ 0,10 F), ice hockey players (0.40 + 0,10 F), the olympic torch (0.60 + 0.20 F), a female ice skater (0.75 + 0.25 F) and slalom racers (0.95 + 0.35 F). The proceeds from the supplement stamps were split between the [[French Red Cross]] and the Organisation Committee.