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==Reception== ===Critical reaction=== ''The Price Is Right'' has generally been praised and remained a stalwart in television ratings over its long history.<ref name="js-barker">{{cite news |url=http://www.jsonline.com/story/index.aspx?id=603699 |title=Barker still a prize: Durable host gave 'Price Is Right' a long spin |newspaper=[[Milwaukee Journal Sentinel]] |author=Weintraub, Joanne |date=May 9, 2007 |access-date=May 25, 2007 |archive-url = https://web.archive.org/web/20070929133046/http://www.jsonline.com/story/index.aspx?id=603699 |archive-date = September 29, 2007}}</ref> In a 2007 article, ''[[TV Guide]]'' named the program the "greatest game show of all time."<ref name="barkerbio2">{{cite web| url=http://www.cbs.com/daytime/price/about/bios/cast_bios_bbarker.shtml| publisher=CBS Daytime| work="The Price Is Right" official site| title=About the Show: Bob Barker| access-date=April 13, 2007| archive-url=https://web.archive.org/web/20071217122432/http://www.cbs.com/daytime/price/about/bios/cast_bios_bbarker.shtml| archive-date=December 17, 2007}}</ref> The introduction of the program ushered in a new era of game shows—moving away from the knowledge-based quiz show format, creating "a noisy, carnival atmosphere that challenged cultural norms and assumptions represented in previous generations of quiz shows."<ref name="museum-quiz">{{cite web|publisher=[[Museum of Broadcast Communications]]|url=http://www.museum.tv/archives/etv/Q/htmlQ/quizandgame/quizandgame.htm|title=Quiz and Game Shows|author=Hoerschelmann, Olaf|access-date=May 25, 2007|archive-url=https://web.archive.org/web/20070513114419/http://www.museum.tv/archives/etv/Q/htmlQ/quizandgame/quizandgame.htm|archive-date=May 13, 2007|url-status=dead|df=mdy-all}}</ref> The show's early reception was not as universally positive, as critics lamented the show's stark departure from the highbrow norms of the [[Golden Age of Television]]; original nighttime host [[Dennis James]] admitted that even his own housekeeper did not watch the show for that reason, but also defended the series, saying "CBS, who never wanted game shows, just put three game shows on the air, so they know they had better join the fight or lose out, because game shows have a tremendous appeal. The critics will always look down their noses, but you can't have ''[[The Bell Telephone Hour]]'' on and still stay in competition. If you want to read books, read books."<ref>{{cite journal|title=Dennis James|journal=Radical Software|date=Spring 1973|volume=2|issue=2|pages=9–11|url=http://www.radicalsoftware.org/volume2nr2/pdf/VOLUME2NR2_art03.pdf |archive-url=https://ghostarchive.org/archive/20221009/http://www.radicalsoftware.org/volume2nr2/pdf/VOLUME2NR2_art03.pdf |archive-date=2022-10-09 |url-status=live|access-date=6 June 2016}}</ref>
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