Editing Starbucks (section)

===Unbranded stores===
{{main|Stealth Starbucks}}

[[File:Roy_Street_Coffee_&_Tea,_Seattle_-_01.jpg|right|thumb|Roy Street Coffee & Tea in [[Seattle]], an example of a stealth Starbucks, 2016]]
In 2009, at least three stores in Seattle were de-branded to remove the logo and brand name, and remodel the stores as local coffee houses "inspired by Starbucks".<ref name="stealth">{{cite news | url=https://www.seattlepi.com/business/article/Capitol-Hill-to-get-a-second-stealth-Starbucks-890282.php | title=Capitol Hill to get a second stealth Starbucks | last=Kiesler | first=Sara | date=August 27, 2009 | work=[[Seattle Post-Intelligencer]] | url-status=live | archive-url=https://web.archive.org/web/20141015161308/http://www2.seattlepi.com/articles/409629.html | archive-date=October 15, 2014}}</ref><ref>{{cite news | url=https://www.bloomberg.com/news/articles/2009-08-06/starbucks-howard-schultz-vs-dot-howard-schultz | title=Starbucks: Howard Schultz vs. Howard Schultz | last=Berfield | first=Susan | work=[[Bloomberg Businessweek]] | date=August 6, 2009}}</ref> CEO Howard Schultz called the unbranded stores a "laboratory for Starbucks".<ref name="marketing" /> The first, 15th Avenue Coffee and Tea, opened in July 2009 on Capitol Hill. It served wine and beer and hosted live music and poetry readings.<ref>{{cite news | url=https://www.seattletimes.com/seattle-news/starbucks-tests-new-names-for-stores/ | title=Starbucks tests new names for stores | last=Allison | first=Melissa | work=[[The Seattle Times]] | url-status=live | date=July 16, 2009 | url-access=limited | archive-url=https://web.archive.org/web/20090731172910/http://seattletimes.nwsource.com/html/localnews/2009479123_starbucks16.html | archive-date=July 31, 2009}}</ref> It has since been remodeled and reopened as a Starbucks-branded store. Another is Roy Street Coffee and Tea at 700 Broadway E., also on Capitol Hill. Although the stores have been called "stealth Starbucks"<ref name="stealth" /><ref name="Simon">{{cite news | url=https://www.npr.org/templates/story/story.php?storyId=107006775 | title=Starbucks Goes Into Stealth Mode | last=Simon | first=Scott | work=[[NPR]] | date=July 25, 2009}}</ref> and criticized as "local-washing",<ref>{{cite news | url=https://www.forbes.com/2009/08/20/local-washing-starbucks-wal-mart-locavore-opinions-columnists-elisabeth-eaves.html | title=How Locavores Brought On Local-Washing | last=Eaves | first=Elizabeth | work=[[Forbes]] | date=August 21, 2009 | archive-url=https://archive.today/20120918110958/http://www.forbes.com/2009/08/20/local-washing-starbucks-wal-mart-locavore-opinions-columnists-elisabeth-eaves.html | archive-date=September 18, 2012 | url-status=live}}</ref> Schultz says that "It wasn't so much that we were trying to hide the brand, but trying to do things in those stores that we did not feel were appropriate for Starbucks."<ref name="marketing">{{cite news | url=https://www.campaignlive.co.uk/article/starbucks-chief-executive-howard-schultz-marketing/981327 | title=Starbucks chief executive Howard Schultz on marketing | last=McElhatton | first=Noelle | work=[[Campaign (magazine)|Campaign]] | date=February 2, 2010}}</ref>