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===Philanthropy=== Williams runs the Serena Williams Foundation, which has partnered with major organizations to advance community development.<ref name="Love" /> In 2008, as part of the foundation's work, Williams helped to fund the construction of the Serena Williams Secondary School in [[Makueni County|Matooni, Kenya]].<ref>{{cite web |date=November 15, 2008 |title=Serena Williams in Kenya on charity tour |url=http://english.people.com.cn/90001/90783/91323/6534327.html |work=People's Daily}}</ref><ref>{{cite web |last=Wanja |first=Claire |date=November 10, 2008 |title=Serena Williams to Visit Kenya on Charity cause |url=http://www.kbc.co.ke/story.asp?ID=53717 |archive-url=https://web.archive.org/web/20100305115551/http://www.kbc.co.ke/story.asp?ID=53717 |archive-date=March 5, 2010 |access-date=April 24, 2009 |publisher=Kenya Broadcasting Corporation}}</ref><ref>{{cite web |last=Elliot |first=Danielle |display-authors=etal |title=Serena Williams: Service On and Off the Court |url=https://www.chase.com/news/081315-serena-williams |url-status=dead |archive-url=https://web.archive.org/web/20150905145550/https://www.chase.com/news/081315-serena-williams |archive-date=September 5, 2015 |access-date=August 18, 2015}}</ref> The foundation also provides university scholarships for underprivileged students in the United States. In 2016, the Serena Williams Fund partnered with Helping Hands Jamaica to build the Salt Marsh Primary School for Jamaican youth in [[Trelawny Parish]].<ref>{{cite news |date=February 9, 2016 |title=Tennis Star Serena Williams helps build school in Trelawny | Features |url=http://jamaica-star.com/article/features/20160209/tennis-star-serena-williams-helps-build-school-trelawny |access-date=July 15, 2017 |newspaper=Jamaica Star}}</ref><ref>{{cite web |last=Lewis |first=Taylor |title=Serena Williams Lends a Helping Hand to Build a Jamaican School |url=http://www.essence.com/2016/02/10/serena-williams-lends-helping-hand-build-jamaican-school |access-date=July 15, 2017 |website=Essence}}</ref> Williams received a Celebrity Role Model Award from the Avon Foundation in 2003 for her work fighting breast cancer.<ref>{{cite web |date=October 15, 2003 |title=Jewel and Serena Williams Help the Avon Foundation Raise Millions for the Fight Against Breast Cancer |url=http://www.avoncompany.com/women/news/press20031015.html |url-status=dead |archive-url=https://web.archive.org/web/20081114130839/http://www.avoncompany.com/women/news/press20031015.html |archive-date=November 14, 2008 |access-date=April 26, 2009 |work=Avon |publisher=Avon Products, Inc.}}</ref> The same year, she won the "Young Heroes Award" from Big Brothers Big Sisters of Greater L.A. and Inland. In 2004, she won the "Family Circle and Prudential Financial Player Who Makes a Difference Award".<ref name="Love" /> She has been an [[List of UNICEF Goodwill Ambassadors|International Goodwill Ambassador]] with [[UNICEF]] since 2011, and helped launch UNICEF's Schools for Asia campaign.<ref>{{cite web |date=September 20, 2011 |title=Tennis star Serena Williams becomes UNICEF's latest Goodwill Ambassador β with a focus on education |work=UNICEF |url=http://www.unicef.org/people/people_59874.html |publisher=[[UNICEF]]}}</ref><ref>{{cite web |title=Serena Williams β Charity Work, Events and Causes |url=https://www.looktothestars.org/celebrity/serena-williams |publisher=Look To The Stars}}</ref><ref>{{cite web |last=Piggott |first=Mark |date=January 10, 2015 |title=Lionel Messsi and Serena Williams join Unicef children's education campaign |url=http://www.ibtimes.co.uk/lionel-messsi-serena-williams-join-unicef-childrens-education-campaign-1482787 |work=International Business Times}}</ref><ref>{{cite web |date=August 18, 2015 |title=Serena Williams Launches UNICEF's Schools for Asia |url=http://www.ecorazzi.com/2012/01/25/serena-williams-launches-unicefs-schools-for-asia/ |access-date=April 20, 2017 |work=Ecorazzi |archive-date=July 5, 2017 |archive-url=https://web.archive.org/web/20170705052508/http://www.ecorazzi.com/2012/01/25/serena-williams-launches-unicefs-schools-for-asia/ |url-status=usurped }}</ref> In 2004 and 2005, Serena and Venus visited hospitals and played several tennis matches in predominantly Black cities to raise funds for the local Ronald McDonald House charities. An ESPN episode was dedicated to the charity tour.<ref name="ReferenceC">{{cite journal |last=Douglas |first=Delia |date=March 2012 |title=Venus, Serena, and the Inconspicuous Consumption of Blackness: A Commentary on Surveillance, Race Talk, and New Racism(s) |journal=Journal of Black Studies |volume=43 |issue=3 |pages=127β145 |doi=10.1177/0021934711410880 |pmid=22454972 |s2cid=34579543 | issn=0021-9347}}</ref> In response to the [[2010 Haiti earthquake]], Williams, along with other ATP and WTA stars, decided to forgo their final day of preparation for the [[2010 Australian Open|Australian Open]] to assist earthquake victims.<ref>{{Cite web |last= |date=2010-01-17 |title=Haiti Charity Match in Oz |url=https://www.eurosport.com/tennis/australian-open/2010/haiti-charity-match-in-oz_sto2186148/story.shtml |access-date=2024-05-28 |website=www.eurosport.com |agency=Reuters}}</ref> Serena and Venus are contributors to First Serve Miami, a foundation for youth who want to learn tennis but face social and economic obstacles.<ref>{{cite web |title=The Chairman's Letter |url=http://www.firstservemiami.org/the-chairmans-letter/ |url-status=dead |archive-url=https://web.archive.org/web/20150722215654/http://www.firstservemiami.org/the-chairmans-letter/ |archive-date=July 22, 2015 |publisher=First Serve Miami}}</ref><ref>{{cite web |date=March 16, 2015 |title=First serve adopt-a-player program |url=http://www.firstservemiami.org/first-serve-adopt-a-player-program/ |url-status=dead |archive-url=https://web.archive.org/web/20150722215657/http://www.firstservemiami.org/first-serve-adopt-a-player-program/ |archive-date=July 22, 2015 |publisher=First Serve Miami}}</ref><ref>{{cite web |date=March 14, 2014 |title=Nole, Andy and Serena to benefit the First Serve Miami Foundation at Ritz-Carlton |url=http://novakdjokovic.com/en/news/events/nole-andy-and-serena-to-benefit-the-first-serve-miami-foundation-at-ritz-carlton/ |website=NovakDjokovic.com}}</ref><ref>{{cite web |date=February 17, 2014 |title=Novak Djokovic, Andy Murray, Serena Williams and Other World Renowned Tennis Players Hold Court at Fifth Annual Ritz-Carlton Key Biscayne, Miami All-Star Charity Tennis Event |url=http://www.ritzcarlton.com/en/Properties/KeyBiscayne/Information/News/Releases/fifth_annual_miami_all_star_charity_tennis.htm |publisher=Ritz-Carlton}}</ref> The sisters have collaborated on philanthropic projects through the Williams Sisters Fund, which assists individuals and communities affected by violence, and aims to ensure that youth have access to education. In 2014, Williams began hosting an annual charity run named "The Serena Williams Ultimate Fun Run" to support the Fund.<ref name="Serena">{{cite web |title=Serena | Strong Sexy Sophisticated Clothing by Serena Williams |url=https://www.serenawilliams.com/ |url-status=dead |archive-url=https://web.archive.org/web/20170301092912/https://www.serenawilliams.com/ |archive-date=March 1, 2017 |website=Serena}}</ref><ref>[http://theultimaterun.com/charity/ Serena Williams Live Ultimate Run] {{webarchive|url=https://web.archive.org/web/20161104202844/http://theultimaterun.com/charity/|date=November 4, 2016}}, South Beach 12.13.15.</ref><ref>{{cite web |title=Ontario Tennis Association β Serena Gives Back- OT Spin Week of February 19 |url=https://www.tennisontario.com/pages/story-1-ot-spin-week-of-february-19 |url-status=dead |archive-url=https://web.archive.org/web/20170827001016/https://www.tennisontario.com/pages/story-1-ot-spin-week-of-february-19 |archive-date=August 27, 2017 |access-date=July 15, 2017 |website=Tennisontario.com}}</ref> In 2016, in her childhood home of Compton, she and Venus founded the Yetunde Price Resource Center, in honor of their late half-sister Yetunde.<ref name="Serena" /> Williams's return to Indian Wells in 2015 (after a 14-year boycott) occurred in partnership with the [[Equal Justice Initiative]], a non-profit organization that provides legal representation to people who may have been denied a fair trial.<ref>{{cite web |date=March 1, 2015 |title=Join Serena Williams' Campaign with EJI |url=http://eji.org/news/join-serena-williams-campaign-with-eji |access-date=April 24, 2017 |website=EJI}}</ref><ref name="SPOTY15">{{cite magazine |last=Price |first=S. L. |date=December 21, 2015 |title=Serena Williams is Sports Illustrated's 2015 Sportsperson of the Year |url=https://www.si.com/sportsperson/2015/12/14/serena-williams-si-sportsperson-year |access-date=December 17, 2015 |magazine=Sports Illustrated |page=76 |volume=123 |issue=24}}</ref> In 2017, Williams became Ambassador for the [[Allstate|Allstate Foundation]]'s Purple Purse project, an initiative to provide financial empowerment to domestic abuse victims.<ref>{{cite web |last=Freeman |first=Luria |date=June 23, 2017 |title=Serena Williams Joins Allstate's Purple Purse Project |url=http://www.vibe.com/2017/06/serena-williams-allstate-foundation-purple-purse-campaign/ |access-date=July 15, 2017 |website=Vibe (magazine)}}</ref><ref name="mediapost1">{{cite web |last=Gazdik |first=Tanya |date=June 23, 2017 |title=Allstate Enlists Serena Williams For Cause Campaign |url=https://www.mediapost.com/publications/article/303343/allstate-enlists-serena-williams-for-cause-campaig.html |access-date=July 15, 2017 |website=Mediapost.com}}</ref> Other organizations Williams supports include the [[Elton John AIDS Foundation]], [[Great Ormond Street Hospital]], Hearts of Gold, the Common Ground Foundation, the Small Steps Project, the [[HollyRod Foundation]], Beyond the Boroughs National Scholarship Fund, World Education, the Eva Longoria Foundation, the Caliber Foundation and the Cure for MND Foundation.<ref>{{cite web |date=August 18, 2015 |title=Serena Williams: Charity Work & Causes |url=https://www.looktothestars.org/celebrity/serena-williams |access-date=April 20, 2017 |work=Look to the Stars}}</ref><ref>{{cite news |date=January 31, 2015 |title=Serena Williams mentions MND in victory speech |url=http://www.business-standard.com/article/international/serena-williams-mentions-mnd-in-victory-speech-115013100729_1.html |access-date=August 18, 2015 |work=Business Standard}}</ref>
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