Editing Gentrification (section)

===ink! Coffee Protest (Denver, Colorado)===
[[File:Vandalism Following Controversial Gentrification Ad .jpg|thumb|Clean up effort by the City of Denver at ink! Coffee in Five Points, Denver. The coffee shop was vandalized following the debut of a controversial ad campaign.]]

On 22 November 2017, ink! Coffee, a small coffee shop, placed a manufactured metal [[Sandwich board]] sign on the sidewalk outside one of their [[Denver]] locations in the historic [[Five Points, Denver]] neighborhood.  The sign said "Happily gentrifying the neighborhood since 2014" on one side and "Nothing says gentrification like being able to order a cortado" on the other side.<ref name=":0">{{Cite news|url=http://www.denverpost.com/2017/11/22/ink-coffee-gentrification-joke-denver/|title=Ink! Coffee's bragging about gentrifying Five Points turns bitter on Twitter|date=23 November 2017|work=The Denver Post|access-date=25 November 2017}}</ref>

Ink's ad ignited outrage and garnered national attention when a picture of the sign was shared on social media by a prominent Denver writer, Ru Johnson.  The picture of the sign quickly went viral accumulating critical comments and negative reviews. Ink! responded to the social media outrage with a public apology followed by a lengthier apology from its founder, Keith Herbert.  Ink's public apology deemed the sign a bad joke causing even more outrage on social media.<ref name=":0" /> The ad design was created by a Five Points, Denver firm named Cultivator Advertising & Design.  The advertising firm responded to the public's dismay by issuing an ill-received social media apology, "An Open Letter to Our Neighbors".<ref name=":1" />

The night following the debut of ink's controversial ad campaign their [[Five Points, Denver]] location was vandalized.  A window was broken and the words "WHITE COFFEE" among others were spray-painted onto the front of the building.  Protest organizers gathered at the coffee shop daily following the controversy.  The coffee shop was closed for business the entire holiday weekend following the scandal.<ref name=":1">{{Cite news|url=http://www.denverpost.com/2017/11/23/ink-coffee-five-points-gentrification-controversy/|title=Ink! Coffee in Five Points tagged "white coffee" by vandal following gentrification controversy|date=24 November 2017|work=The Denver Post|access-date=25 November 2017}}</ref>

At least 200 people attended a protest and boycott event on 25 November 2017 outside of ink!'s Five Points location.<ref>{{Cite news|url=http://www.denverpost.com/2017/11/24/ink-coffee-denver-gentrification-protest/|title=Graffiti on ink! Coffee covered up, hundreds plan to protest business amid gentrification controversy|date=25 November 2017|work=The Denver Post|access-date=25 November 2017}}<br>{{Cite news|url=http://www.denverpost.com/2017/11/25/ink-coffee-gentrification-protest/|title=Demonstrators protest Ink Coffee sign celebrating gentrification|date=25 November 2017|work=The Denver Post|access-date=26 November 2017}}</ref>  News of the controversy was covered by media outlets worldwide.<ref>{{Cite news|url=http://www.abc15.com/news/national/ink-coffee-shop-vandalized-a-day-after-joking-about-gentrification-in-five-points-neighborhood|title=Denver's ink! Coffee shop vandalized a day after joking about gentrification|last1=Contreras|first1=Oscar|last2=Allen|first2=Jaclyn|date=26 November 2017|work=KNXV|access-date=26 November 2017}}</ref><ref>{{cite news |last1=Molloy |first1=Mark |title=Coffee shop apologises for 'tone deaf' gentrification sign after backlash |url=https://www.telegraph.co.uk/news/2017/11/24/coffee-shop-apologises-tone-deaf-gentrification-sign-backlash/ |work=The Telegraph |date=24 November 2017 }}</ref><ref>{{Cite news|url=http://www.wtsp.com/news/ink-coffee-shop-vandalized-after-their-controversial-gentrification-sign/494327850|title=ink! Coffee shop vandalized after their controversial gentrification sign |last=Tegna |work=10NEWS|access-date=26 November 2017}}</ref><ref>{{Cite news|url=https://www.washingtontimes.com/news/2017/nov/24/denver-coffeeshop-hit-white-coffee-graffiti-after-/|title=Denver coffeeshop hit with 'white coffee' graffiti after outrage over 'gentrifying' advertisement|newspaper=[[The Washington Times]]|access-date=26 November 2017}}</ref>