Editing Emotion (section)

=== Cross-cultural research ===
Research on emotions reveals the strong presence of cross-cultural differences in emotional reactions and that emotional reactions are likely to be culture-specific.<ref>Shaver, Phillip R.; Wu, Shelley; Schwartz, Judith C. "Cross-cultural similarities and differences in emotion and its representation" In: Clark, Margaret S. (Ed), (1992). ''Emotion. Review of personality and social psychology'', No. 13., (pp. 175–212). Thousand Oaks, CA: SAGE Publications, Inc, ix, 326 pp</ref> In strategic settings, [[cross-cultural psychology|cross-cultural]] research on emotions is required for understanding the psychological situation of a given population or specific actors. This implies the need to comprehend the current emotional state, mental disposition or other behavioral motivation of a target audience located in a different culture, basically founded on its national, political, social, economic, and psychological peculiarities but also subject to the influence of circumstances and events.<ref>North Atlantic Treaty Organization, NATO Standardization Agency AAP-6 – Glossary of terms and definitions, p. 188.</ref>