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==Frequent flyer program== {{Main|Aeroplan}} Aeroplan is Air Canada's frequent flyer rewards program, both allowing for points collection and spending, as well as status and rewards as an Air Canada customer. After Air Canada and Aeroplan changed the division of points collection and redemption, Air Canada introduced an internal rewards program, Altitude. The two programs operate in conjunction. In May 2017, Air Canada announced it plans to launch a new loyalty program to replace Aeroplan and Altitude in 2020.<ref>{{cite news|title=Galleries Aimia shares crash after Air Canada parts ways with Aeroplan loyalty program|url=http://www.cbc.ca/news/business/air-canada-aeroplan-1.4109868|access-date=12 May 2017|date=11 May 2017|archive-date=11 May 2017|archive-url=https://web.archive.org/web/20170511233645/http://www.cbc.ca/news/business/air-canada-aeroplan-1.4109868|url-status=live}}</ref> On 10 January 2019, Air Canada re-acquired Aeroplan from Aimia.<ref>{{Cite web|url=https://www.flightglobal.com/strategy/air-canada-closes-aeroplan-loyalty-programme-purchase/130931.article|title=Air Canada closes Aeroplan loyalty programme purchase|last=Hemmerdinger|first=Jon|date=10 January 2019|website=Flight Global|language=en|access-date=6 January 2020|archive-date=25 July 2020|archive-url=https://web.archive.org/web/20200725004731/https://www.flightglobal.com/strategy/air-canada-closes-aeroplan-loyalty-programme-purchase/130931.article|url-status=live}}</ref><ref>{{Cite web|url=https://skift.com/2019/01/15/air-canada-completes-bringing-aeroplan-loyalty-program-into-its-fold/|title=Air Canada Completes Bringing Aeroplan Loyalty Program Into Its Fold|date=15 January 2019|website=Skift|language=en-US|access-date=6 January 2020|archive-date=15 January 2019|archive-url=https://web.archive.org/web/20190115120932/https://skift.com/2019/01/15/air-canada-completes-bringing-aeroplan-loyalty-program-into-its-fold/|url-status=live}}</ref> In 2020, Air Canada Altitude and Aeroplan merged, with Aeroplan as the surviving entity.<ref>{{Cite web|date=11 August 2020|title=Here Comes The New Aeroplan|url=https://onemileatatime.com/aeroplan-new-2020/|access-date=28 December 2020|website=One Mile at a Time|language=en-US|archive-date=26 December 2020|archive-url=https://web.archive.org/web/20201226150404/https://onemileatatime.com/aeroplan-new-2020/|url-status=live}}</ref> ===Air Canada Altitude=== [[File:Air Canada Priority Check-in@PEK (20140405151039).JPG|thumb|A priority check-in queue at [[Beijing Capital International Airport]] for members of "Air Canada Altitude", the airline's frequent flyers program]] On 20 September 2012, Air Canada unveiled its new frequent flyer status program named "Air Canada Altitude" to supplement Aeroplan. Aeroplan remained the frequent flyer rewards program, collecting miles which can be "spent", whereas status level is determined by Altitude standing. There are five levels of membership in Air Canada's Altitude Program: Basic, Prestige 25K, Elite 35K, Elite 50K, Elite 75K and Super Elite 100K. The latter three are called "Top Tier" membership levels and provide travel benefits such as upgrades, lounge access, priority services (e.g., check-in, luggage handling), and bonuses when earning miles through air travel. In order to qualify for these levels, a member must earn, through flight activities, a certain number of miles ''or'' a certain number of segments ''and'' spending some level of money. Altitude refers to these as Altitude Qualifying Miles (AQM), Segments (AQS), and Dollars (AQD). Prestige members and Altitude Elite 35 K receive Star Alliance Silver status, while Elite 50K, Elite 75K, and Super Elite 100K members receive Star Alliance Gold status. Air Canada Status Miles are calculated on an annual basis to determine Altitude Membership Status for the following benefit year (1 March through 28 February). At the 35K and above levels, that level of status is granted when achieved, for the remainder of the current year, as well as for the next year. This coincides with the alliance with [[Star Alliance]], and this can give Star Alliance Gold passengers access to any Star Alliance lounge and discounts or upgrades on another Star Alliance member. On 8 November 2020, Air Canada Altitude renamed as Aeroplan Elite Status. Altitude Qualifying Miles (AQM), Segments (AQS), and Dollars (AQD) have been replaced by Status Qualifying Miles (SQM), Segments (SQS), and Dollars (SQD).<ref>{{Cite web|date=12 August 2020|title=Aeroplan Elite Status: Air Canada's New Elite Program|url=https://princeoftravel.com/blog/new-aeroplan-elite-status/|access-date=28 December 2020|website=Prince of Travel|language=en-CA|archive-date=3 December 2020|archive-url=https://web.archive.org/web/20201203160916/https://princeoftravel.com/blog/new-aeroplan-elite-status/|url-status=live}}</ref>
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