Editing 2010 FIFA World Cup (section)

==Marketing==
[[File:2010 World Cup Autographed by the entire Spanish National Team that won the 2010 World Cup.JPG|thumb|upright|A [[Spain national football team|Spain]] shirt from 2014, autographed by members of the 2010 World Cup-winning squad, on display in Madrid]]

===Sponsorship===
The sponsors of the 2010 World Cup are divided into three categories: FIFA Partners, FIFA World Cup Sponsors and National Supporters.<ref>{{cite web|url=https://resources.fifa.com/mm/document/fifafacts/misc-fwcpartn/52/01/15/fs-401_01_fwc-partners.pdf|title=The Official FIFA World Cup Partners & Sponsors since 1982|website=Resources.fifa.com|access-date=9 July 2018|archive-date=18 February 2018|archive-url=https://web.archive.org/web/20180218222637/http://resources.fifa.com/mm/document/fifafacts/misc-fwcpartn/52/01/15/fs-401_01_fwc-partners.pdf|url-status=dead}}</ref><ref>{{cite web|url=https://www.youtube.com/watch?v=aKSHgMqCwbQ| archive-url=https://web.archive.org/web/20130413163026/http://www.youtube.com/watch?v=aKSHgMqCwbQ| archive-date=2013-04-13 | url-status=dead|title=Spanish brilliance outshines Netherlands in Final|date=11 July 2012|publisher=[[YouTube]]}}</ref><ref>{{cite web|url=https://www.brandsouthafrica.com/wp-content/uploads/mediaclub/2010/06/2010FWC_sponsorship_2009-05-20.pdf|title=FIFA Sponsorship : A programme overview|website=Brandsouthafrica.com|access-date=9 July 2018|archive-date=10 July 2018|archive-url=https://web.archive.org/web/20180710040645/https://www.brandsouthafrica.com/wp-content/uploads/mediaclub/2010/06/2010FWC_sponsorship_2009-05-20.pdf|url-status=dead}}</ref><ref>{{Cite web |url=http://www.sportstrader.co.za/pages/issue%20articles/FIFAWorldCup2010AndSAIndustry/FIFAWorldCup2010AndSAIndustry.php |title = 2010 FIFA World Cup  |access-date=9 July 2018 |archive-url=https://web.archive.org/web/20160815221516/http://sportstrader.co.za/pages/issue%20articles/FIFAWorldCup2010AndSAIndustry/FIFAWorldCup2010AndSAIndustry.php |archive-date=15 August 2016 |url-status=dead }}</ref>

{| class="wikitable"
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! FIFA partners !! FIFA World Cup sponsors !! National supporters
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*[[Adidas]]<ref>{{cite web|url=https://www.campaignlive.co.uk/article/adidas-extends-world-cup-sponsorship-350m-deal/232907|title=Adidas extends World Cup sponsorship in $350m deal|website=Campaignlive.co.uk|access-date=9 July 2018|archive-date=10 July 2018|archive-url=https://web.archive.org/web/20180710040655/https://www.campaignlive.co.uk/article/adidas-extends-world-cup-sponsorship-350m-deal/232907|url-status=live}}</ref><ref>{{cite news|url=https://www.reuters.com/article/us-soccer-world-adidas-sponsor/adidas-extends-world-cup-sponsorship-until-2030-idUSBRE9AK0NX20131121|title=Adidas extends World Cup soccer sponsorship until 2030|website=Reuters.com|date=21 November 2013|access-date=9 July 2018|archive-date=10 July 2018|archive-url=https://web.archive.org/web/20180710014759/https://www.reuters.com/article/us-soccer-world-adidas-sponsor/adidas-extends-world-cup-sponsorship-until-2030-idUSBRE9AK0NX20131121|url-status=live}}</ref>
*[[The Coca-Cola Company|Coca-Cola]]<ref>{{cite web|url=https://www.campaignlive.co.uk/article/coca-cola-set-2010-world-cup-celebration/939874|title=Coca-Cola set for 2010 World Cup 'celebration'|website=Campaignlive.co.uk|access-date=9 July 2018|archive-date=10 July 2018|archive-url=https://web.archive.org/web/20180710040610/https://www.campaignlive.co.uk/article/coca-cola-set-2010-world-cup-celebration/939874|url-status=live}}</ref><ref>{{cite web|url=https://www.coca-colacompany.com/stories/timeline-history-of-coca-cola-and-the-fifa-world-cup|title=Timeline: History of Coca-Cola and the FIFA World Cup|website=Coca-colacompany.com|access-date=9 July 2018|archive-date=10 July 2018|archive-url=https://web.archive.org/web/20180710010618/https://www.coca-colacompany.com/stories/timeline-history-of-coca-cola-and-the-fifa-world-cup|url-status=live}}</ref>
*[[Emirates (airline)|Emirates]]<ref>{{cite web|url=https://www.campaignlive.co.uk/article/emirates-airlines-signs-sixth-fifa-partner/554314|title=Emirates Airlines signs up as sixth Fifa partner|website=Campaignlive.co.uk|access-date=9 July 2018|archive-date=10 July 2018|archive-url=https://web.archive.org/web/20180710040741/https://www.campaignlive.co.uk/article/emirates-airlines-signs-sixth-fifa-partner/554314|url-status=live}}</ref>
*[[Hyundai Motor Company|Hyundai]]–[[Kia Motors|Kia]]<ref>{{cite web|url=http://theinspirationroom.com/daily/2010/hyundai-at-fifa-world-cup-2010/|title=Hyundai at FIFA World Cup 2010 – The Inspiration Room|date=18 June 2010|website=Theinspirationroom.com|access-date=9 July 2018|archive-date=10 July 2018|archive-url=https://web.archive.org/web/20180710011203/http://theinspirationroom.com/daily/2010/hyundai-at-fifa-world-cup-2010/|url-status=live}}</ref><ref>{{cite web|url=http://www.sportspromedia.com/news/new_fifa_sponsorship_keeps_hyundai_in_the_family|title=New Fifa sponsorship keeps Hyundai in the family|website=Sportspromedia.com|date=24 November 2010|access-date=9 July 2018|archive-date=20 April 2021|archive-url=https://web.archive.org/web/20210420165059/https://www.sportspromedia.com/news/new_fifa_sponsorship_keeps_hyundai_in_the_family|url-status=live}}</ref>
*[[Sony]]<ref>{{cite web|url=https://www.fifa.com/about-fifa/news/y=2005/m=4/news=sony-corp-signs-its-first-global-sponsorship-deal-fifa-partner-from-20-96952.html|archive-url=https://web.archive.org/web/20180710010710/https://www.fifa.com/about-fifa/news/y=2005/m=4/news=sony-corp-signs-its-first-global-sponsorship-deal-fifa-partner-from-20-96952.html|url-status=dead|archive-date=10 July 2018|title=Sony Corp. signs its first global sponsorship deal as FIFA Partner from 2007–2014|website=FIFA.com|date=6 April 2005}}</ref>
*[[Visa Inc.|Visa]]<ref>{{cite news|url=https://www.reuters.com/article/us-soccer-world-visa/visa-extends-world-cup-sponsorship-to-2022-idUSBREA0D0Y820140114|title=Visa extends World Cup sponsorship to 2022|website=Reuters.com|date=14 January 2014|access-date=9 July 2018|archive-date=10 July 2018|archive-url=https://web.archive.org/web/20180710015307/https://www.reuters.com/article/us-soccer-world-visa/visa-extends-world-cup-sponsorship-to-2022-idUSBREA0D0Y820140114|url-status=live}}</ref>
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*[[Anheuser-Busch InBev|Budweiser]]<ref>{{cite web|url=https://www.newswire.ca/news-releases/budweiser-sponsorship-of-2010-fifa-world-cup-south-africatm-to-unite-soccerfans-worldwide-539680702.html|title=Budweiser Sponsorship of 2010 FIFA World Cup South Africa to Unite Soccer Fans Worldwide|website=Newswire.ca|access-date=10 January 2019|archive-url=https://web.archive.org/web/20180710010634/https://www.newswire.ca/news-releases/budweiser-sponsorship-of-2010-fifa-world-cup-south-africatm-to-unite-soccerfans-worldwide-539680702.html|archive-date=10 July 2018|url-status=dead}}</ref><ref>{{cite web|url=http://www.bizcommunity.com/Article/196/147/24765.html|title=Continental FIFA World Cup sponsor until 2010|website=Bizcommunity.com|access-date=9 July 2018|archive-date=10 July 2018|archive-url=https://web.archive.org/web/20180710012447/http://www.bizcommunity.com/Article/196/147/24765.html|url-status=live}}</ref>
*[[Castrol]]<ref>{{cite web|url=https://www.fifa.com/about-fifa/news/y=2008/m=6/news=castrol-joins-forces-with-fifa-world-cup-until-2014-819436.html|archive-url=https://web.archive.org/web/20160306090917/http://www.fifa.com/about-fifa/news/y=2008/m=6/news=castrol-joins-forces-with-fifa-world-cup-until-2014-819436.html|url-status=dead|archive-date=6 March 2016|title=Castrol joins forces with FIFA World Cup until 2014|website=FIFA.com|date=30 June 2008}}</ref>
*[[Continental AG|Continental]]<ref>{{cite web|url=https://www.fifa.com/worldcup/news/continental-signs-again-fifa-world-cup-sponsor-until-2010-771675|title=2018 FIFA World Cup Russia – News – Continental signs up again as FIFA World Cup Sponsor until 2010|website=FIFA.com|access-date=9 July 2018|archive-date=10 July 2018|archive-url=https://web.archive.org/web/20180710011141/https://www.fifa.com/worldcup/news/continental-signs-again-fifa-world-cup-sponsor-until-2010-771675|url-status=dead}}</ref><ref>{{cite web|url=https://www.campaignlive.co.uk/article/castrol-become-fifa-world-cup-sponsor/825668|title=Castrol to become FIFA World Cup sponsor|website=Campaignlive.co.uk|access-date=9 July 2018|archive-date=10 July 2018|archive-url=https://web.archive.org/web/20180710040638/https://www.campaignlive.co.uk/article/castrol-become-fifa-world-cup-sponsor/825668|url-status=live}}</ref>
*[[Mahindra Satyam]]<ref>{{cite web|url=https://www.fifa.com/worldcup/news/satyam-signs-first-indian-fifa-world-cuptm-sponsor-644235|title=2018 FIFA World Cup Russia – News – Satyam signs up as first Indian FIFA World Cup Sponsor|website=FIFA.com|access-date=9 July 2018|archive-date=10 July 2018|archive-url=https://web.archive.org/web/20180710040647/https://www.fifa.com/worldcup/news/satyam-signs-first-indian-fifa-world-cuptm-sponsor-644235|url-status=dead}}</ref><ref>{{cite news|url=https://www.thehindu.com/todays-paper/tp-business/Satyam-to-be-FIFA-World-Cuprsquos-sponsor/article14882326.ece|title=Satyam to be FIFA World Cup's sponsor|date=25 November 2007|newspaper=The Hindu|access-date=9 July 2018|archive-date=24 July 2020|archive-url=https://web.archive.org/web/20200724185554/https://www.thehindu.com/todays-paper/tp-business/Satyam-to-be-FIFA-World-Cuprsquos-sponsor/article14882326.ece|url-status=live}}</ref>
*[[McDonald's]]<ref>{{cite web|url=https://www.fifa.com/worldcup/news/mcdonald-renews-fifa-world-cup-sponsor-until-2014-13485|title=2018 FIFA World Cup Russia – News – McDonald's renews as FIFA World Cup Sponsor until 2014|website=FIFA.com|access-date=9 July 2018|archive-date=23 November 2020|archive-url=https://web.archive.org/web/20201123012213/https://www.fifa.com/worldcup/news/mcdonald-renews-fifa-world-cup-sponsor-until-2014-13485|url-status=dead}}</ref>
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*[[MTN Group]]<ref>{{cite web|url=https://www.fifa.com/worldcup/news/mtn-signs-global-deal-first-african-fifa-world-cup-sponsor-until-2010-14528|title=2018 FIFA World Cup Russia – News – MTN signs global deal as first African FIFA World Cup Sponsor until 2010|website=FIFA.com|access-date=9 July 2018|archive-date=10 July 2018|archive-url=https://web.archive.org/web/20180710040629/https://www.fifa.com/worldcup/news/mtn-signs-global-deal-first-african-fifa-world-cup-sponsor-until-2010-14528|url-status=dead}}</ref>
*[[Seara Foods]]<ref>{{cite web|url=https://www.fifa.com/worldcup/news/global-food-supplier-seara-signs-final-fifa-world-cup-sponsor-1193470|archive-url=https://web.archive.org/web/20180710040819/https://www.fifa.com/worldcup/news/global-food-supplier-seara-signs-final-fifa-world-cup-sponsor-1193470|url-status=dead|archive-date=10 July 2018|title=2018 FIFA World Cup Russia – News – Global food supplier Seara signs up as final FIFA World Cup Sponsor |website=FIFA.com}}</ref>
*[[Yingli|Yingli Solar]]<ref>{{cite web|url=https://www.campaignlive.co.uk/article/fifa-signs-first-chinese-company-world-cup-sponsor/981663|title=FIFA signs first Chinese company as World Cup sponsor|website=Campaignlive.co.uk|access-date=9 July 2018|archive-date=10 July 2018|archive-url=https://web.archive.org/web/20180710040636/https://www.campaignlive.co.uk/article/fifa-signs-first-chinese-company-world-cup-sponsor/981663|url-status=live}}</ref><ref>{{cite web|url=http://www.businessinsider.com/chinas-yingli-green-energy-will-shine-at-2010-fifa-world-cup-2010-2?international=true&r=US&IR=T|title=China's Yingli Green Energy Will Shine At 2010 FIFA World Cup|website=Businessinsider.com|access-date=9 July 2018|archive-date=10 July 2018|archive-url=https://web.archive.org/web/20180710040559/http://www.businessinsider.com/chinas-yingli-green-energy-will-shine-at-2010-fifa-world-cup-2010-2?international=true&r=US&IR=T|url-status=live}}</ref>
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*BP South Africa<ref>{{cite web|url=http://www.sportspromedia.com/news/bp_signs_biggest_sponsorship_deal_in_its_history|title=BP expands biggest sponsorship deal in its history|website=Sportspromedia.com|date=16 June 2009|access-date=9 July 2018|archive-date=20 April 2021|archive-url=https://web.archive.org/web/20210420111951/https://www.sportspromedia.com/news/bp_signs_biggest_sponsorship_deal_in_its_history|url-status=live}}</ref>
*[[Aggreko]]<ref>{{cite web|url=https://www.power-technology.com/contractors/gensets/aggreko/pressreleases/press40-4/|title=Shanduka-Aggreko Announced as Final National Supporter of the 2010 FIFA World Cup – Power Technology|website=Power-technology.com|access-date=9 July 2018|archive-date=10 July 2018|archive-url=https://web.archive.org/web/20180710010652/https://www.power-technology.com/contractors/gensets/aggreko/pressreleases/press40-4/|url-status=live}}</ref>
*[[First National Bank (South Africa)|First National Bank]]<ref>{{cite web|url=https://www.fifa.com/worldcup/news/south-africa-first-national-bank-becomes-first-national-supporter-28517|title=2018 FIFA World Cup Russia – News – South Africa's First National Bank becomes first National Supporter|website=FIFA.com|access-date=9 July 2018|archive-date=10 July 2018|archive-url=https://web.archive.org/web/20180710011131/https://www.fifa.com/worldcup/news/south-africa-first-national-bank-becomes-first-national-supporter-28517|url-status=dead}}</ref>
*Neo Africa<ref>{{cite web|url=http://www.bizcommunity.com/Article/196/147/53119.html|title=Charting 2010 FIFA World Cup adspend growth|website=Bizcommunity.com|access-date=9 July 2018|archive-date=10 July 2018|archive-url=https://web.archive.org/web/20180710011406/http://www.bizcommunity.com/Article/196/147/53119.html|url-status=live}}</ref>
*[[Passenger Rail Agency of South Africa]]
*[[Telkom (South Africa)|Telkom]]<ref>{{cite web|url=https://mybroadband.co.za/news/technology/902-telkom-to-provide-telecoms-infrastructure-for-2010-fifa-world-cup.html|title=Telkom to provide telecoms infrastructure for 2010 FIFA World Cup|website=Mybroadband.co.za|access-date=9 July 2018|archive-date=10 July 2018|archive-url=https://web.archive.org/web/20180710011426/https://mybroadband.co.za/news/technology/902-telkom-to-provide-telecoms-infrastructure-for-2010-fifa-world-cup.html|url-status=live}}</ref>
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===Vuvuzelas===
{{Main|Vuvuzela}}[[File:Vuvuzela blower, Final Draw, FIFA 2010 World Cup.jpg|thumb|left|A man sounding a vuvuzela|241x241px]]The 2010 finals amplified international public awareness of the [[vuvuzela]], a long horn blown by fans throughout matches.<ref>{{cite web|url=http://www.bumpworthy.com/bumps/2418|title=15 Seconds of Vuvuzela|format=Video|access-date=1 December 2011|archive-date=19 December 2011|archive-url=https://web.archive.org/web/20111219120101/http://www.bumpworthy.com/bumps/2418|url-status=live}} The [[Adult Swim]] cable network is among the highest rated in the US among adults 18–34.</ref><ref>{{cite web|url=https://techcrunch.com/2010/06/23/bzzzzzz-youtube-gets-a-vuvuzela-button-seriously/|date=23 June 2010|title=BZZZZZZ: YouTube Gets A Vuvuzela Button (Seriously)|first=Jason|last=Kincaid|work=TechCrunch|access-date=1 December 2011|archive-date=13 January 2012|archive-url=https://web.archive.org/web/20120113204724/http://techcrunch.com/2010/06/23/bzzzzzz-youtube-gets-a-vuvuzela-button-seriously/|url-status=live}}</ref><ref>{{cite web|url=http://news.cnet.com/8301-13860_3-20007629-56.html|title=Annoying World Cup horn comes to iPhone|work=CNET |access-date=16 June 2010|publisher=CNET News|archive-date=27 April 2011|archive-url=https://web.archive.org/web/20110427004625/http://news.cnet.com/8301-13860_3-20007629-56.html|url-status=live}}</ref><ref>{{cite web|url=http://www.vanguardia.com.mx/furorporlasvuvuzelasyahayunmillondedescargasparacelulares-510856.html|title=Furor por las vuvuzelas: ya hay un millón de descargas para celulares|date=16 June 2010 |access-date=16 June 2010|publisher=Vanguardia|archive-date=27 April 2011|archive-url=https://web.archive.org/web/20110427005045/http://www.vanguardia.com.mx/furorporlasvuvuzelasyahayunmillondedescargasparacelulares-510856.html|url-status=live}}</ref> Many World Cup competitors complained about the noise caused by the vuvuzela horns, including France's [[Patrice Evra]], who blamed the horns for the team's poor performance.<ref name="bbcponder">{{cite news |url=http://news.bbc.co.uk/sport1/hi/football/world_cup_2010/8737455.stm |title=World Cup 2010: South Africa ponders vuvuzela ban |work=BBC Sport |date=13 June 2010|access-date=13 June 2010| archive-url= https://web.archive.org/web/20100614194032/http://news.bbc.co.uk/sport1/hi/football/world_cup_2010/8737455.stm| archive-date= 14 June 2010 | url-status= live}}</ref> Other critics include [[Lionel Messi]], who complained that the sound of the vuvuzelas hampered communication among players on the pitch,<ref>{{cite news|author=DPA |url=http://www.thehindu.com/sport/football/article454621.ece |title=It is impossible to communicate, it's like being deaf: Messi |newspaper=The Hindu |location=India|date=13 June 2010 |access-date=13 June 2010| archive-url= https://web.archive.org/web/20100615223302/http://beta.thehindu.com/sport/football/article454621.ece| archive-date= 15 June 2010 | url-status= live}}</ref> and broadcasting companies, which complained that commentators' voices were drowned out by the sound.<ref name="google1">{{cite web|author=AFP|url=https://www.google.com/hostednews/afp/article/ALeqM5ghUbctrzM88GqP_A_qJZppPbhjVw |title=World Cup organiser mulls vuvuzela ban |date=14 June 2010 |access-date=18 June 2010| archive-url= https://web.archive.org/web/20100617034236/https://www.google.com/hostednews/afp/article/ALeqM5ghUbctrzM88GqP_A_qJZppPbhjVw| archive-date= 17 June 2010 | url-status= dead}}</ref>

Others watching on television complained that the ambient audio feed from the stadium contained only the sounds of the vuvuzelas with the usual sounds of people in the stands drowned out.<ref name="nyp1">{{cite news | title=Buzz off, vuvuzelas! | work=New York Post | url=http://www.nypost.com/p/sports/more_sports/buzz_off_vuvuzelas_FPa9BYlmlRWJMsF1W65cyJ | first=Elio | last=Valenti | date=13 June 2010 | access-date=1 December 2011 | archive-date=4 November 2012 | archive-url=https://web.archive.org/web/20121104052626/http://www.nypost.com/p/sports/more_sports/buzz_off_vuvuzelas_FPa9BYlmlRWJMsF1W65cyJ | url-status=live }}</ref><ref>{{cite magazine |url=https://www.wired.com/epicenter/2010/06/world-cup-broadcasters-vuvuzela-horns/comment-page-2/|last=Van Buskirk |first=Eliot |title=Should World Cup Broadcasters Mute Vuvuzela Horns? |publisher=Condé Nast Digital |magazine=Wired |date=18 June 2010 |access-date=22 June 2010| archive-url= https://web.archive.org/web/20100621044610/http://www.wired.com/epicenter/2010/06/world-cup-broadcasters-vuvuzela-horns/comment-page-2/| archive-date= 21 June 2010 | url-status= live}}</ref> A spokesperson for [[ESPN]] and other networks said that they were taking steps to minimise the ambient noise on their broadcasts.<ref>{{cite web|title=Organizers consider silencing vuvuzelas |url=http://soccernet.espn.go.com/world-cup/story/_/id/5282269/ce/us/organizers-consider-silencing-vuvuzelas&cc=5901?ver=us |publisher=ESPN Soccernet |access-date=14 June 2010 |date=14 June 2010 |archive-url=https://web.archive.org/web/20100616164928/http://soccernet.espn.go.com/world-cup/story/_/id/5282269/ce/us/organizers-consider-silencing-vuvuzelas%26cc%3D5901?ver=us |archive-date=16 June 2010 |url-status=dead }}</ref> The [[BBC]] also investigated the possibility of offering broadcasts without vuvuzela noise.<ref>{{cite news|url=https://www.theguardian.com/media/2010/jun/14/bbc-vuvuzela-free-world-cup|title=World Cup 2010: BBC may offer vuvuzela-free matches|access-date=16 June 2010|date=14 June 2010|work=The Guardian|location=London|first1=Owen|last1=Gibson|first2=Steven|last2=Morris|archive-date=16 October 2021|archive-url=https://web.archive.org/web/20211016004958/https://www.theguardian.com/media/2010/jun/14/bbc-vuvuzela-free-world-cup|url-status=live}}</ref>