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1952 Summer Olympics
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==="The Last Real Olympics"=== In Finland, the Helsinki Olympics are sometimes called the last real Olympics,<ref>{{cite web | url = http://www.mtv3.fi/english/1952.shtml | title = What happened then |work = MTV3 |date= 2008-07-01}}{{dead link|date=July 2021|bot=medic}}{{cbignore|bot=medic}}</ref><ref>{{cite web | url = http://www.urheilumuseo.org/kisat1952/index52.htm | archive-url = https://web.archive.org/web/20090530073527/http://www.urheilumuseo.org/kisat1952/index52.htm | url-status = dead | archive-date = 2009-05-30 | title = Helsinki Olympics 1952 Publication |work= Sports Museum |access-date= 2008-07-01}}</ref> when trying to emphasize the nature of the Games as the last Games of the true Olympic spirit, a sporting and non-commercial event.<ref name = "SLU">{{cite web| url= http://www.slu.fi/lum/20_02/slu-yhteiso/_viimeiset_oikeat_olympialaiset/ | archive-url= https://web.archive.org/web/20120313191211/http://www.slu.fi/lum/20_02/slu-yhteiso/_viimeiset_oikeat_olympialaiset/ | url-status= dead | archive-date= 2012-03-13 |title = "Viimeiset oikeat olympialaiset" on suomalaisten oma keksintö | trans-title = “The Last Real Olympics” is Finns' own invention | author = Saarnivaara, Pete |work= The World of Exercise and Sport (20/02) | date = 2012 | publisher = Finnish Sports and Sports SLU Association |access-date= 2008-06-12}}</ref> For example, a book about competitions written by {{ill|Antero Raevuori|fi}} is named after this saying. However, the phrase was invented in Finland and is not used elsewhere in the world. It was developed at the turn of the 1970s and 1980s, when [[Doping in sport|doping]] began to become more widespread in sports, [[1972 Summer Olympics]] the [[Munich massacre]], and the [[1976 Summer Olympics|1976]], [[1980 Summer Olympics|1980]] and [[1984 Summer Olympics|1984]] the Summer Olympics were widely boycotted.<ref name = "SLU" /> In a way, the Helsinki Olympics were a return to smaller competitions due to resources, as Finland is the smallest country to host the Summer Olympics. However the [[1956 Summer Olympics]] involved fewer participating athletes than in Helsinki, and in practice it was not until the 1970s that the Games clearly began to expand. The Helsinki Olympics were still relatively non-commercial, although the Polish press, for example, barked at the Helsinki Olympics as “competitions for disgusting traders”. The Helsinki Games were also not much smaller in terms of marketing than the following Games, and marketing was well known in the Olympic world with [[Kodak]] supporting the Games as far back as the [[1896 Summer Olympics]].<ref name = "SLU" />
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