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===Historical and artistic villages tourism=== [[File:Montefioralle - narrow street (2661134628).jpg|thumb|[[Montefioralle]], [[Tuscany]], is one of "[[I Borghi più belli d'Italia|The Most Beautiful Villages in Italy]]".]] [[File:Norcia-La Piazza centrale con la statua di S. Benedetto - panoramio.jpg|thumb|[[Norcia]], [[Umbria]], is one of "[[I Borghi più belli d'Italia|The Most Beautiful Villages in Italy]]".]] The historical and artistic Italian villages are attracting an increasing number of tourists.<ref>{{cite web|url=https://roma.corriere.it/notizie/cronaca/18_maggio_03/turismo-borghi-piu-belli-d-italia-2017-anno-eccezionale-52a2e792-4ed5-11e8-aead-38ee720fad91.shtml|title=Turismo, boom di visitatori nei "Borghi più belli d'Italia"|date=5 March 2018 |access-date=28 December 2021|language=it}}</ref> A non-profit private association of small Italian towns of strong historical and artistic interest<ref>{{cite web|url=https://www.repubblica.it/viaggi/2023/01/16/news/borghi_piu_belli_italia_14_nuovi_2023-383794441/|title=Borghi più belli d'Italia. Le 14 novità 2023, dal Trentino alla Calabria|date=16 January 2023 |access-date=28 July 2023|language=it}}</ref> named ''[[I Borghi più belli d'Italia]]'' ({{langx|en|The most beautiful Villages of Italy}}) and affiliated to the international association [[The Most Beautiful Villages in the World]], was created in 2001 on the initiative of the Tourism Council of the National Association of Italian Municipalities<ref name="borghipiubelliditalia.it">{{Cite web |url = http://borghipiubelliditalia.it/ |title = I Borghi più belli d'Italia, la guida online ai piccoli centri dell'Italia nascosta|access-date=3 May 2018|language=it}}</ref> with the aim of preserving and maintaining villages of quality heritage.<ref name="borghipiubelliditalia.it"/> Founded to contribute to safeguarding, conserving and revitalizing small villages and municipalities, but sometimes even individual hamlets, which, being outside the main tourist circuits, they risk, despite their great value, being forgotten with consequent degradation, depopulation and abandonment.<ref>{{Cite web |url = http://www.travelnostop.com/news/territori/borghi-piu-belli-italia_400333 |website=Travelnostop |date=4 July 2017 |title= I borghi più belli d'Italia si confermano tappa obbligata per conoscere l'altra Italia |access-date= 3 May 2018 |language=it}}</ref> Its [[motto]] is {{lang|it|Il fascino dell'Italia nascosta}} ("The charm of hidden Italy").<ref>{{cite web|url=https://www.araldicacivica.it/ricerca/i-borghi-piu-belli-ditalia/ |website=Araldicacivica |title=I "Borghi più belli d'Italia"|access-date=3 August 2023 |language=it |url-status=live |archive-url= https://web.archive.org/web/20230803211209/https://www.araldicacivica.it/ricerca/i-borghi-piu-belli-ditalia/ |archive-date=3 August 2023 }}</ref> As of November 2023, 361 villages in Italy have been listed in "The Most Beautiful Villages of Italy".<ref name="borghi">{{cite web|url=https://borghipiubelliditalia.it/2023/11/09/7-i-nuovi-borghi-ammessi-nell-associazioneo-2/ |date=9 Nov 2023 |website=I Borghi Più Belli D'Italia |title=7 nuovi borghi ammessi nell'Associazione |access-date=13 December 2023|language=it |url-status=live |archive-url=https://web.archive.org/web/20231130115325/https://borghipiubelliditalia.it/2023/11/09/7-i-nuovi-borghi-ammessi-nell-associazioneo-2/ |archive-date= Nov 30, 2023 }}</ref> This association organizes initiatives within the villages, such as festivals, exhibitions, [[fete]]s, conferences and concerts that highlight the cultural, historical, gastronomic and linguistic heritage, involving residents, schools, and local artists.<ref>{{cite web|url=https://borghipiubelliditalia.it/eventi-borghi/|title=Scopri tutti gli Eventi dei Borghi|date=24 December 2019 |access-date=28 December 2021|language=it}}</ref> The club promotes numerous initiatives on the international market.<ref>{{Cite web|url = http://www.iicmonaco.esteri.it/iic_monaco/it/gli_eventi/calendario/2017/11/i-borghi-piu-belli-d-italia.html|title = Ministero degli Affari Esteri/Istituto italiano di cultura|access-date = 2 March 2018|archive-url = https://web.archive.org/web/20180303105732/http://www.iicmonaco.esteri.it/iic_monaco/it/gli_eventi/calendario/2017/11/i-borghi-piu-belli-d-italia.html|archive-date = 3 March 2018|url-status = live|language=it}}</ref><ref>{{Cite web|url = http://www.enit.it/it/sediestere/europa/stoccolma/comunicati/1836-borghi-piu-belli-ditalia-si-presenta-ai-tour-operator-svedesi-presso-la-sede-enit-di-stoccolma.html|title = ENIT, sito ufficiale/Borghi più belli d'Italia a Stoccolma|access-date = 2 March 2018|archive-url= https://web.archive.org/web/20180303050738/http://www.enit.it/it/sediestere/europa/stoccolma/comunicati/1836-borghi-piu-belli-ditalia-si-presenta-ai-tour-operator-svedesi-presso-la-sede-enit-di-stoccolma.html|archive-date = 3 March 2018|url-status = live|language=it}}</ref><ref>{{Cite web|url = http://www.enit.it/it/sediestere/europa/londra/comunicati/2850-educational-i-borghi-piu-belli-d-italia-nov-2016.html|title = ENIT, sito ufficiale/Borghi più belli d'Italia a Londra|access-date = 2 March 2018|archive-url = https://web.archive.org/web/20180303050732/http://www.enit.it/it/sediestere/europa/londra/comunicati/2850-educational-i-borghi-piu-belli-d-italia-nov-2016.html|archive-date = 3 March 2018|url-status = live|language=it}}</ref><ref>{{Cite web|url = http://www.ilikepuglia.it/ilike/i-like-russia/bari/12/01/2014/presentata-a-mosca-la-rete-dei-borghi-piu-belli-ditalia.html|title = Borghi più belli d'Italia a Mosca/12/01/2014 da Centro Economia e Sviluppo Italo Russo|access-date = 2 March 2018|archive-url = https://web.archive.org/web/20180303051110/http://www.ilikepuglia.it/ilike/i-like-russia/bari/12/01/2014/presentata-a-mosca-la-rete-dei-borghi-piu-belli-ditalia.html|archive-date = 3 March 2018|url-status = live|language=it}}</ref><ref>{{Cite web|url = http://www.lavocedinewyork.com/travel/italia/2016/01/15/new-york-borghi-piu-belli-d-italia-222/|title = Borghi più belli d'Italia a New York/VNY| date=15 January 2016 |access-date = 2 March 2018|archive-url = https://web.archive.org/web/20180303110038/http://www.lavocedinewyork.com/travel/italia/2016/01/15/new-york-borghi-piu-belli-d-italia-222/|archive-date = 3 March 2018|url-status = live|language=it}}</ref><ref>{{Cite web|url = http://www.italcamara-es.com/it/2017/03/24/presentata-a-madrid-lassociazione-i-borghi-piu-belli-ditalia/|title = Associazione Borghi più belli d'Italia presentata a Madrid/Camera Commercio Italiana per la Spagna|access-date = 2 March 2018|archive-url = https://web.archive.org/web/20180303050622/http://www.italcamara-es.com/it/2017/03/24/presentata-a-madrid-lassociazione-i-borghi-piu-belli-ditalia/|archive-date = 3 March 2018|url-status = live|language=it}}</ref> In 2016, the association signed a global agreement with [[ENIT]],<ref>{{Cite web|url = http://www.restipica.net/scenari/articoli/i-borghi-piu-belli-ditalia-in-giappone/|title = Res Tipica, Italia da conoscere, associazione costituita da ANCI e Associazioni Nazionali delle Città di Identità|access-date = 2 March 2018|archive-url = https://web.archive.org/web/20180303105613/http://www.restipica.net/scenari/articoli/i-borghi-piu-belli-ditalia-in-giappone/|archive-date = 3 March 2018|url-status = dead|language=it}}</ref> to promote tourism in the most beautiful villages in the world.<ref>{{Cite web|url = http://stream24.ilsole24ore.com/video/mondo/in-giappone-i-borghi-piu-belli-d-italia/ADOuNdHB|title = In Giappone "I Borghi più belli d'Italia"/Il sole24ore|access-date = 2 March 2018|archive-url = https://web.archive.org/web/20180303105612/http://stream24.ilsole24ore.com/video/mondo/in-giappone-i-borghi-piu-belli-d-italia/ADOuNdHB|archive-date = 3 March 2018|url-status = dead|language=it}}</ref> In 2017, the club signed an agreement with [[Costa Cruises]]<ref>{{Cite web|url = https://www.costacrociere.it/B2C/I/Info/Pages/borghi.aspx|title = Sito ufficiale Costa Crociere|access-date = 2 March 2018|archive-url = https://web.archive.org/web/20180303110040/https://www.costacrociere.it/B2C/I/Info/Pages/borghi.aspx|archive-date = 3 March 2018|url-status = live|language=it}}</ref> for the enhancement of some villages, which are offered to cruise passengers arriving in Italian ports aboard the operator's ships.<ref>{{Cite web|url = http://www.guidaviaggi.it/notizie/187775/costa-crociere-partnership-con-l-associazione-de-i-borghi-pi%C3%B9-belli-d%E2%80%99italia|title = Costa Crociere: partnership con l'associazione dei Borghi più belli d'Italia/GV|access-date = 2 March 2018|archive-url = https://web.archive.org/web/20180303050814/http://www.guidaviaggi.it/notizie/187775/costa-crociere-partnership-con-l-associazione-de-i-borghi-pi%C3%B9-belli-d%E2%80%99italia|archive-date = 3 March 2018|url-status = live|language=it}}</ref> The ''[[Bandiera arancione]]'' is a tourist-environmental quality recognition conferred by the [[Touring Club Italiano]] (TCI) to small towns in the Italian hinterland (maximum 15,000 inhabitants) which stand out for their quality hospitality.<ref>{{cite web |url=http://static.touringclub.it/store/ba_doc/34_file.pdf |title=Copia archiviata |access-date=7 November 2016 |url-status=dead |archive-url=https://web.archive.org/web/20161107221602/http://static.touringclub.it/store/ba_doc/34_file.pdf|archive-date=7 November 2016|language=it}}</ref> The idea was born in 1998 in [[Sassello]] (in [[Liguria]]), from the need of the regional body to promote and enhance the hinterland.<ref>{{cite web|url=https://www.bandierearancioni.it/borgo/sassello|title=Sassello|access-date=28 December 2021|language=it}}</ref> The TCI, therefore, developed an analysis model (called territorial analysis model or MAT) to identify the first deserving localities.<ref name="iniziativa">{{cite web|url=https://www.bandierearancioni.it/iniziativa/liniziativa|title=L'iniziativa|access-date=28 December 2021|language=it}}</ref> Subsequently, the recognition was promoted on a national scale, identifying small places of excellence in each region.<ref name="iniziativa"/> The group, as of June 2021, includes 252 villages.<ref>{{cite web|url=https://www.bandierearancioni.it/approfondimento/5-nuovi-borghi-diventano-bandiera-arancione|title=5 nuovi borghi diventano bandiera arancione|access-date=28 December 2021|language=it}}</ref> The project is the only Italian one included by the [[World Tourism Organization]] among the programs successfully implemented for the sustainable development of tourism worldwide.<ref>{{cite web|url=https://www.moliseturismo.net/tour-category/bandiere-arancioni-in-molise/|title=Bandiere arancioni in Molise|access-date=28 December 2021|language=it}}</ref>
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