Editing KPMG (section)

== Sponsorship ==
[[File:DSCI0058 Flughafen Frankfurt Squaire.jpg|thumb|KPMG Europe headquarters in [[the Squaire]] building at [[Frankfurt Airport]]]]
The Swedish member firm was the main sponsor for Swedish [[biathlon|biathlete]] [[Magdalena Forsberg]], six-time world champion and two-time Olympic medalist. Forsberg was working as a tax consultant at the KPMG [[Sundsvall]] office parallel to her athletic career.<ref>{{cite web |url=http://www.aftonbladet.se/sportbladet/article64943.ab |title=''Från skott till skatt'' |work=Aftonbladet |date=24 March 2002 |access-date=22 March 2010 |archive-url=https://web.archive.org/web/20110609064352/http://www.aftonbladet.se/sportbladet/article64943.ab |archive-date=9 June 2011 |url-status=dead }}</ref>

In February 2008, [[Phil Mickelson]], ranked one of the best golfers in the world, signed a three-year global sponsorship deal with KPMG. As part of the agreement, Mickelson was to wear the KPMG logo on his headwear during all golf related appearances.<ref>{{cite web |url=http://www.pgatour.com/news/2008/02/06/mickelson_release.html |title=Mickelson signs agreement with KPMG LLP |publisher=PGA Tour |date=6 February 2008 |access-date=21 June 2015 |archive-date=21 June 2015 |archive-url=https://web.archive.org/web/20150621102320/http://www.pgatour.com/news/2008/02/06/mickelson_release.html |url-status=dead }}</ref> The sponsorship lasted until 22 February 2022, when the two parties mutually split following comments in which Mickelson called [[Saudi Arabia]] "scary" but would overlook the country's human rights controversies in the best interest of the [[PGA Tour]].<ref>{{cite web|url=https://www.espn.com/golf/story/_/id/33349367/phil-mickelson-offers-apology-super-gold-league-comments-focus-best-interests-golf |title=Phil Mickelson offers apology for Super Golf League comments, will focus on 'the best interests of golf' |publisher=ESPN|date=22 February 2022}}</ref>

The Canadian member firm sponsored skier [[Alexandre Bilodeau]], who won the first gold medal for Canada on home soil in the [[2010 Vancouver Olympics]]. Alexandre's father is a tax partner in the Montreal office.<ref name=Bilodeau>{{cite web |url=http://www.thebottomlinenews.ca/index.php?section=article&articleid=438 |title=Golden opportunity for KPMG and skier |last=Kirbyson |first=Geoff |date=April 2010 |work=The Bottom Line |access-date=8 September 2014 |url-status=dead |archive-url=https://web.archive.org/web/20140908022429/http://www.thebottomlinenews.ca/index.php?section=article&articleid=438 |archive-date=8 September 2014 |df=dmy-all }}</ref><ref name=GoingConcern>{{cite web |url=http://goingconcern.com/2010/2/alexandre-bilodeau-kpmg-canadas-phil-mickelson |title=Alexandre Bilodeau Is KPMG Canada's Phil Mickelson |last=Newquist |first=Caleb |date=18 February 2010 |publisher=The Going Concern |access-date=8 September 2014 |archive-url=https://web.archive.org/web/20150621102314/http://goingconcern.com/2010/2/alexandre-bilodeau-kpmg-canadas-phil-mickelson |archive-date=21 June 2015 |url-status=dead }}</ref>

In 2014, KPMG and [[McLaren Technology Group]] formed a ten-year strategic alliance to apply [[McLaren Applied Technologies]]' [[predictive analytics]] and technology to KPMG's audit and advisory services. KPMG's logo was also placed at the engine air intake of the [[McLaren|McLaren F1 Team]]'s cars.<ref>{{cite web|url=http://www.consultancy.uk/news/1074/kpmg-mclaren-join-forces-to-transform-services|title=KPMG & McLaren join forces to transform services|date=21 November 2014 |access-date=24 February 2015}}</ref><ref>{{Cite web |date=2015-01-29 |title=McLaren unveils Honda-powered MP4-30 |url=https://www.eurosport.com/formula-1/mclaren-unveils-honda-powered-mp4-30_sto4580592/story.shtml |access-date=2023-06-11 |website=Eurosport |language=en}}</ref> KPMG terminated the partnership in 2017 and McLaren signed a similar partnership with competitor Deloitte.<ref>{{Cite web |last=Sweet |first=Pat |date=16 May 2017 |title=Deloitte takes pole position from KPMG for McLaren F1 technology |url=https://www.accountancydaily.co/deloitte-takes-pole-position-kpmg-mclaren-f1-technology |access-date=2023-06-11 |website=www.accountancydaily.co |language=en}}</ref><ref>{{Cite web |last=Medland |first=Dina |date=May 15, 2017 |title=Deloitte And McLaren Join Forces To Build Data-Driven Business Products |url=https://www.forbes.com/sites/dinamedland/2017/05/15/deloitte-and-mclaren-join-forces-to-build-data-driven-business-products/ |access-date=2023-06-11 |website=Forbes |language=en}}</ref>

Since 2016, KPMG has been strategic sponsor of [[Brain Bar]], a Budapest-based, annually held festival on the future.<ref>{{cite web|url=https://home.kpmg.com/hu/en/home/events/2016/06/brain-bar.html|title=Brain Bar 2016|date=2 June 2016}}</ref>