Editing Google Search (section)

=== Possible misuse of search results ===
In 2007, a group of researchers observed a tendency for users to rely exclusively on Google Search for finding information, writing that "With the Google interface the user gets the impression that the search results imply a kind of totality.&nbsp;... In fact, one only sees a small part of what one could see if one also integrates other research tools."<ref>{{Cite web |last1=Maurer |first1=H. |last2=Balke |first2=Tilo |last3=Kappe |first3=Frank |last4=Kulathuramaiyer |first4=Narayanan |last5=Weber |first5=Stefan |last6=Zaka |first6=Bilal |date=September 30, 2007 |title=Report on dangers and opportunities posed by large search engines, particularly Google |url=http://www.iicm.tugraz.at/iicm_papers/dangers_google.pdf |archive-url=https://web.archive.org/web/20091229105054/http://www.iicm.tugraz.at/iicm_papers/dangers_google.pdf |archive-date=December 29, 2009 |access-date=June 13, 2017 |website=[[Graz University of Technology]]}}</ref>

In 2011, Google Search query results have been shown by Internet activist [[Eli Pariser]] to be tailored to users, effectively isolating users in what he defined as a [[filter bubble]]. Pariser holds algorithms used in search engines such as Google Search responsible for catering "a personal ecosystem of information".<ref>{{Cite news |last=Parramore |first=Lynn |date=October 10, 2010 |title=The Filter Bubble |work=The Atlantic |url=https://www.theatlantic.com/daily-dish/archive/2010/10/the-filter-bubble/181427/ |access-date=April 20, 2011 |quote=Since Dec. 4, 2009, Google has been personalized for everyone. So when I had two friends this spring Google 'BP,' one of them got a set of links that was about investment opportunities in BP. The other one got information about the oil spill |archive-date=August 22, 2017 |archive-url=https://web.archive.org/web/20170822052731/https://www.theatlantic.com/daily-dish/archive/2010/10/the-filter-bubble/181427/ |url-status=live }}</ref> Although contrasting views have mitigated the potential threat of "informational dystopia" and questioned the scientific nature of Pariser's claims,<ref>{{Cite news |last=Weisberg |first=Jacob |date=June 10, 2011 |title=Bubble Trouble: Is Web personalization turning us into solipsistic twits? |work=Slate |url=http://www.slate.com/id/2296633/ |access-date=August 15, 2011 |archive-date=June 12, 2011 |archive-url=https://web.archive.org/web/20110612023233/http://www.slate.com/id/2296633/ |url-status=live }}</ref> filter bubbles have been mentioned to account for the surprising results of the [[2016 United States elections|U.S. presidential election in 2016]] alongside [[fake news]] and [[Echo chamber (media)|echo chambers]], suggesting that [[Facebook]] and Google have designed personalized online realities in which "we only see and hear what we like".<ref>{{Cite magazine |last=Mostafa M. El-Bermawy |date=November 18, 2016 |title=Your Filter Bubble is Destroying Democracy |url=https://www.wired.com/2016/11/filter-bubble-destroying-democracy/ |magazine=Wired |access-date=March 3, 2017 |quote=The global village that was once the internet&nbsp;... digital islands of isolation that are drifting further apart each day&nbsp;... your experience online grows increasingly personalized}}</ref>