Editing The Price Is Right (section)

===Automobiles===
[[File:BMW Isetta 1957.png|thumb|A [[BMW Isetta]] being presented as a prize on a 1957 episode of the show]]
Since the show's debut, automobiles have been a signature prize on ''The Price Is Right''. Most hour-long episodes have two pricing games that are each played for an automobile and in most episodes (although not all), at least one showcase will include an automobile. For special episodes, such as the 5,000th episode, there will often be more cars offered.

From 1991 to 2008, almost all automobiles offered on the show were made by companies based in the United States, specifically [[Detroit|Detroit's]] [[Big Three (automobile manufacturers)|Big Three]] (although cars made by these companies' foreign subsidiaries or in a joint-venture with a foreign company were also offered during this era, in all cases [[Rebadging|badged]] under an American nameplate). The move was made by Barker, in his capacity as executive producer, as a sign of patriotism during the [[Gulf War|first Iraq war]] in 1991 and as a show of support to the American car industry, which was particularly struggling at that time. When [[Chrysler]] merged with German automaker Daimler-Benz in 1998 to form Daimler Chrysler AG (now simply [[Daimler AG]] after Chrysler split from the automaker, Chrysler later merged with Italian automaker [[Fiat]] to form [[Fiat Chrysler Automobiles]] and following another merger with French automaker [[PSA Group]] to form the Dutch-based [[Stellantis]]), the foreign ownership of Chrysler did not affect carrying any Chrysler-related models.

Since Barker's retirement, cars made by foreign companies have been offered, most notably [[Honda]], which has [[American Honda Motor Company|several factories throughout Ohio]]. Through product placement, certain episodes in 2008 and 2009 featured Honda as the exclusive automobile manufacturer for vehicles offered on that episode. The major European ([[Volkswagen]], [[BMW]], Daimler, Fiat, [[Polestar]], and [[Volvo]]) and Asian ([[Hyundai Motor Company|Hyundai]]-[[Kia]], [[Toyota]], [[Mitsubishi Motors|Mitsubishi]], [[Mazda]], [[Nissan Motor Company|Nissan]], Honda, and [[VinFast]]) manufacturers have all provided cars on the show since the ban was lifted, with premium foreign cars almost exclusively used for games that generally offer higher-priced cars, such as Golden Road and 3 Strikes. Starting around 2010, [[Vintage car|vintage]] and [[classic car]]s have occasionally been offered as prizes for games that do not involve pricing them. Among them have been a 1955 [[Chevrolet Bel Air]] and a 1964 [[Bentley S3]]. These cars are usually offered in games where their prices are irrelevant to gameplay, such as [[List of The Price Is Right pricing games#Hole in One (or Two)|Hole in One]] and [[List of The Price Is Right pricing games#Bonus Game|Bonus Game]].