Editing Linguistic relativity (section)

=== Therapy and self-development ===
{{Main|General semantics|neuro-linguistic programming}}

Sapir/Whorf contemporary [[Alfred Korzybski]] was independently developing his theory of [[general semantics]], which was intended to use language's influence of thinking to maximize human cognitive abilities. Korzybski's thinking was influenced by logical philosophy such as [[Bertrand Russell|Russell]] and [[Alfred North Whitehead|Whitehead's]] ''[[Principia Mathematica]]'' and [[Ludwig Wittgenstein|Wittgenstein]]'s ''[[Tractatus Logico-Philosophicus]]''.<ref name="Korzybski1949">{{cite book|first=Alfred |last=Korzybski|title=Time-binding: The General Theory : Two Papers 1924–1926|url={{google books |plainurl=y |id=3BvXAAAAMAAJ|page=5}}|year=1949|publisher=Institute of General Semantics|pages=(5), 54}}</ref> Although Korzybski was not aware of Sapir and Whorf's writings, the philosophy was adopted by Whorf-admirer Stuart Chase, who fused Whorf's interest in cultural-linguistic variation with Korzybski's programme in his popular work "''The Tyranny of Words''". [[S. I. Hayakawa]] was a follower and popularizer of Korzybski's work, writing ''[[Language in Thought and Action]]''. The general semantics philosophy influenced the development of [[neuro-linguistic programming]] (NLP), another therapeutic technique that seeks to use awareness of language use to influence cognitive patterns.<ref name="lisawake">{{cite book|first=Lisa |last=Wake|title=Neurolinguistic Psychotherapy: A Postmodern Perspective|url={{google books |plainurl=y |id=xmffzEo-qXIC}}|date=31 March 2008|publisher=Routledge|isbn=978-1-134-09482-0}}</ref>

Korzybski independently described a "strong" version of the hypothesis of linguistic relativity.<ref>{{Cite journal |url=http://www.generalsemantics.org/wp-content/uploads/2011/05/articles/etc/40-1-read.pdf |doi=10.5840/cpsem19828 |pages=16–21 |title=The Semiotic Aspect of Alfred Korzybski's General Semantics |journal=ETC: A Review of General Semantics |year=1983 |volume=40 |series=1 |publisher=JSTOR |jstor=42576577 |last1=Read |first1=Allen Walker |issue=1 |access-date=20 January 2013 |archive-date=13 April 2014 |archive-url=https://web.archive.org/web/20140413184208/http://www.generalsemantics.org/wp-content/uploads/2011/05/articles/etc/40-1-read.pdf |url-status=dead}}</ref>

{{blockquote|We do not realize what tremendous power the structure of an habitual language has. It is not an exaggeration to say that it enslaves us through the mechanism of s[emantic] r[eactions] and that the structure which a language exhibits, and impresses upon us unconsciously, is automatically projected upon the world around us.|Korzybski (1930)<ref name="Korzybski1958">{{cite book|first=Alfred |last=Korzybski|title=Science and Sanity: An Introduction to Non-Aristotelian Systems and General Semantics|url={{google books |plainurl=y |id=KN5gvaDwrGcC|p=90}}|year=1958|publisher=Institute of GS|isbn=978-0-937298-01-5}}</ref>}}