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=== Role in tourism === In recent decades, Berber communities and culture have become involved in the tourism industries of some North African countries, such as Morocco and Tunisia.<ref>{{Cite book |last= |first= |url=https://books.google.com/books?id=XRypDwAAQBAJ&dq=berber+identity+tourism&pg=PT70 |title=Routledge Handbook on Tourism in the Middle East and North Africa |publisher=Routledge |year=2018 |isbn=978-1-317-22923-0 |editor-last=Timothy |editor-first=Dallen J. |language=en}}</ref><ref>{{Cite book |last=Danver |first=Steven L. |url=https://books.google.com/books?id=Tv4TBwAAQBAJ&dq=berber+culture+tourism&pg=PT1980 |title=Native Peoples of the World: An Encyclopedia of Groups, Cultures and Contemporary Issues |publisher=Routledge |year=2015 |isbn=978-1-317-46399-3 |language=en}}</ref> Images and descriptions of Berber culture play a central role in the tourism industry of Morocco, where they are prominently featured in the marketing of products and locations.<ref>{{Cite book |last=Boum |first=Aomar |chapter-url=https://books.google.com/books?id=B-kYBwAAQBAJ&dq=berber+culture+tourism&pg=PA215 |title=North African Mosaic: A Cultural Reappraisal of Ethnic and Religious Minorities |publisher=Cambridge Scholars Publishing |year=2009 |isbn=978-1-4438-0768-5 |editor-last=Boudraa |editor-first=Nabil |pages=215–216 |language=en |chapter=Dancing for the Moroccan state: ethnic folk dances and the production of national hybridity |editor-last2=Krause |editor-first2=Joseph}}</ref><ref>{{Cite book |last1=Scholze |first1=Marko |chapter-url=https://books.google.com/books?id=OUP_GJ1zjCUC&dq=berber+culture+tourism&pg=PA71 |title=Between Resistance and Expansion: Explorations of Local Vitality in Africa |last2=Bartha |first2=Ingo |date=2004 |publisher=LIT Verlag Münster |isbn=978-3-8258-6980-9 |editor-last=Probst |editor-first=Peter |pages=70–77 |language=en |chapter=Trading Cultures: Berbers and Tuareg as Souvenir Vendors |editor-last2=Spittler |editor-first2=Gerd}}</ref>
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