Editing Asda (section)

===Campaigns===
In the 'Asda price' campaign,<ref>{{cite web|url = http://www.tellyads.com/show_movie.php?filename=TA2532&advertiser=ASDA|title = Asda 'Thank You' TV ad – 30 sec advert|publisher = tellyads.com|access-date = 9 October 2008|archive-date = 3 July 2009|archive-url = https://web.archive.org/web/20090703104155/http://www.tellyads.com/show_movie.php?filename=TA2532&advertiser=ASDA|url-status = live}}</ref> customers tap their trouser pocket twice, producing a 'chinking' sound as the coins that Asda's low prices have supposedly left in their pockets knock together. The pocket tap ads were launched in 1977 and over the next 30 years, a range of celebrities have been "tappers", including from 1978, actors [[Richard Beckinsale]], [[Paula Wilcox]], [[James Bolam]] and later, [[Julie Walters]], and football player [[Michael Owen]]. In the late 1970s, adverts also included actor [[Leonard Rossiter]].<ref>{{cite news|url=https://www.theguardian.com/media/2009/mar/18/asda-pocket-tap-adverts|title=Asda brings back 'pocket tap' ads |work=The Guardian |location=London |access-date=15 July 2009| first=Mark| last=Sweney| date=18 March 2009| archive-url= https://web.archive.org/web/20090801194231/http://www.guardian.co.uk/media/2009/mar/18/asda-pocket-tap-adverts| archive-date= 1 August 2009 | url-status= live}}
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In 1980, ''Carry On'' actress [[Hattie Jacques]] appeared in the advert as a [[Crossing guard|school crossing patrol officer]].<ref>{{cite web|url=http://www.uktvadverts.com/Home/Search.aspx?advert=5523 |title="Info for Superstores – Asda" at Vuktvadverts.com |publisher=Uktvadverts.com |access-date=3 September 2013}}</ref> Between 1981 and 1985, Asda used the slogan "All Together Better" in conjunction with the 'Asda Price' pocket tap campaign in TV commercials and newspaper and magazine advertisements. When the new green capitalised ASDA logo started to appear from 1985, in early 1986 onwards and until early 1989, two slogans were used. The first, 'You'd be off your trolley to go anywhere else', was replaced in 1987 by 'One trip and you're laughing'.<ref>{{cite web|url=https://www.youtube.com/watch?v=oj1OAL8zvco |archive-url=https://ghostarchive.org/varchive/youtube/20211211/oj1OAL8zvco| archive-date=11 December 2021 |url-status=live|title=One trip and you're laughing|date=18 October 2018 |via=YouTube|access-date=2 May 2019}}{{cbignore}}</ref>

In 1989, and until late 1991, before the reintroduction of the pocket tap campaign, advertising for Asda had featured the [[Fairground Attraction]] song "[[Perfect (Fairground Attraction song)|Perfect]]" with the slogan 'It 'Asda be Asda', which was based upon the lyrics of the song. When the Asda Price slogan was reintroduced in 1992, the strapline Pocket the Difference (capitalised) was added alongside it. This was replaced by 'Permanently Low Prices, Forever' in 1996.<ref>{{cite web|url=https://www.coventrytelegraph.net/news/coventry-news/supermarket-set-boulder-go--3152424|title=Supermarket set to boulder go...|publisher=Coventry Live|date=28 January 2004|access-date=2 May 2019}}</ref>

From 1990 to 1991, Asda were the sponsors of [[Sheffield Wednesday F.C.]]<ref>{{cite web|url=http://swfchistory.wikifoundry.com/page/Shirt+Sponsors|title=Sponsors|publisher=Sheffield Wednesday|access-date=2 May 2019|archive-date=14 January 2018|archive-url=https://web.archive.org/web/20180114135843/http://swfchistory.wikifoundry.com/page/Shirt+Sponsors|url-status=live}}</ref>

In August 2005, rival supermarket chain Tesco complained to the [[Advertising Standards Authority (United Kingdom)|Advertising Standards Agency]] about Asda's claim that it was the cheapest supermarket in the country. The ASA upheld the complaint and ordered Asda to stop using the claim.<ref>{{cite news |url=http://news.bbc.co.uk/1/hi/business/4158368.stm |title=Asda made to drop low price claim |work=BBC News |date=17 August 2005 |access-date=29 September 2015 |archive-date=23 December 2006 |archive-url=https://web.archive.org/web/20061223230055/http://news.bbc.co.uk/1/hi/business/4158368.stm |url-status=live }}</ref>

In 2006, Asda advertising was themed around singing children and the slogan "More for you for less".<ref>{{cite news|url=https://www.campaignlive.co.uk/article/asda-drop-slogan-boost-marketing-45m-image-revamp/544756|title=Asda to drop slogan and boost marketing to £45m in image revamp|date=6 March 2006|newspaper=Campaign Live|access-date=3 April 2021|archive-date=7 April 2023|archive-url=https://web.archive.org/web/20230407220826/https://www.campaignlive.co.uk/article/asda-drop-slogan-boost-marketing-45m-image-revamp/544756|url-status=live}}</ref>

For Christmas 2007, Asda reintroduced the "That's Asda price" slogan.<ref>{{cite web|url = http://www.tellyads.com/show_movie.php?filename=TA5261&advertiser=Asda|title = Asda 'Something Big' TV ad – 20 sec advert|publisher = tellyads.com|access-date = 9 October 2008|archive-date = 3 July 2009|archive-url = https://web.archive.org/web/20090703233358/http://www.tellyads.com/show_movie.php?filename=TA5261&advertiser=Asda|url-status = live}}</ref>

In 2008, the company refocused on price with a "Why Pay More?" campaign both on TV and in stores. Asda TV commercials in April 2009 focused on price comparisons between Asda and its rivals, using information from [[mySupermarket]]. The music being used in these adverts is the [[Billy Childish]] version of the classic ''[[Dad's Army]]'' theme tune. The old Asda jingle is not included in these,<ref>{{cite web|url = http://www.tellyads.com/show_movie.php?filename=TA5744&advertiser=Asda|title = Asda 'Comparison' TV ad – 20 sec advert|publisher = tellyads.com|access-date = 9 October 2008|archive-date = 3 July 2009|archive-url = https://web.archive.org/web/20090703104159/http://www.tellyads.com/show_movie.php?filename=TA5744&advertiser=Asda|url-status = live}}</ref> but appeared in a 2008 Christmas advert.<ref>{{cite web|url = http://tellyads.com/show_movie.php?filename=TA7819|title = Asda 'Christmas' TV ad – 40 sec advert |publisher=tellyads.com| access-date =5 December 2008| archive-url= https://web.archive.org/web/20081227083504/http://www.tellyads.com/show_movie.php?filename=TA7819| archive-date= 27 December 2008 | url-status= live}}</ref>

In the smiley face "rollback" campaign, also used by Walmart, a [[Computer-generated imagery|CGI]] smiley face bounced from price tag to price tag, knocking them down as customers watch.<ref>{{cite web|url=https://www.thedrum.com/news/2015/01/06/asda-ploughs-300m-latest-rollback-campaign|title=Asda ploughs £300m into latest rollback campaign|date=6 January 2015|publisher=The Drum|access-date=2 May 2019|archive-date=2 May 2019|archive-url=https://web.archive.org/web/20190502202300/https://www.thedrum.com/news/2015/01/06/asda-ploughs-300m-latest-rollback-campaign|url-status=live}}</ref>

In January 2024, Asda introduced the [[Aldi]] & [[Lidl]] Price Match campaign, which aimed to match the prices of hundreds of Asda products to Aldi and Lidi prices.<ref>{{cite web |date=5 January 2024 |title=UK's Asda to match some discounter prices in push for market share |url=https://www.reuters.com/business/retail-consumer/uk-supermarket-asda-price-match-discounters-aldi-lidl-hundreds-products-2024-01-05/ |access-date=10 February 2025 |website=[[Reuters]]}}</ref> The campaign was discontinued in January 2025.<ref>{{cite news |last=Butler |first=Sarah |date=28 January 2025 |title=Asda ditches Aldi and Lidl price-match scheme just a year after launch |url=https://www.theguardian.com/business/2025/jan/28/asda-ditches-aldi-lidl-price-match-scheme |access-date=10 February 2025 |work=The Guardian |issn=0261-3077}}</ref>
[[File:2025-02-15 Rollback advertising, Asda, Inverness.jpg|thumb|The new Rollback advertising at an Asda supermarket. This campaign was reintroduced in January 2025.]]
In January 2025, Asda reintroduced the "Rollback" campaign, which aimed to cut back prices on over 4,000 products by an average of 25%, with additional thousands over regular intervals over the year. The 'Asda Price' campaign was also reintroduced again in the same month.<ref>{{cite web |last=Louis |first=Yasmeen |date=30 January 2025 |title=Asda brings back Rollback price cuts on over 4,000 products |url=https://www.grocerygazette.co.uk/2025/01/30/asda-rollback-tv-advert/ |access-date=10 February 2025 }}</ref>