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==Blockbuster drug== <!--Blockbuster drug redirects here--> {{Main|List of largest selling pharmaceutical products}} A blockbuster drug is a drug that generates more than $1 billion in revenue for a pharmaceutical company in a single year.<ref>{{"'}}Blockbuster medicine' is defined as being one which achieves annual revenues of over US$1 billion at global level." in European Commission, [http://ec.europa.eu/competition/sectors/pharmaceuticals/inquiry/preliminary_report.pdf ''Pharmaceutical Sector Inquiry, Preliminary Report'' (DG Competition Staff Working Paper)] {{Webarchive|url=https://web.archive.org/web/20200826223336/https://ec.europa.eu/competition/sectors/pharmaceuticals/inquiry/preliminary_report.pdf |date=26 August 2020 }}, 28 November 2008, page 17 (pdf, 1.95 MB).</ref> [[Cimetidine]] was the first drug ever to reach more than $1 billion a year in sales, thus making it the first blockbuster drug.<ref>{{cite news |url=http://www.guernicamag.com/features/111/me_too_drugs/ |title=Pharmaceutical Sales 101: Me-Too Drugs |author=Whitney, Jake |work=[[Guernica Magazine|Guernica]] |date=February 2006 |access-date=31 July 2008 |url-status=dead |archive-url=https://web.archive.org/web/20080807114344/http://www.guernicamag.com/features/111/me_too_drugs/ |archive-date=7 August 2008 }}</ref> {{blockquote|In the pharmaceutical industry, a blockbuster drug is one that achieves acceptance by prescribing physicians as a therapeutic standard for, most commonly, a highly prevalent chronic (rather than acute) condition. Patients often take the medicines for long periods.<ref name="Reasonable" />}}
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