Editing Marks & Spencer (section)

===Early 2000s===
[[File:Marks & Spencer corporate logo.svg|thumbnail|The older logo, used from 2000 to 2007]]
During the height of the company's troubles at the beginning of the 21st century, the ''St Michael'' brand used as the selling label for all M&S products was discontinued in favour of ''Marks & Spencer'' and a new logo in the [[Optima]] typeface was introduced and began to appear in place of ''St Michael'' on product packaging. The same logo was also applied to store fascias and carrier bags. The ''St Michael'' name was subsequently adopted as a 'quality guarantee' and appeared as the ''St Michael Quality Promise'' on the back of food products, on the side of delivery vehicles and on in-store ordering receipts.<ref>{{cite news|url=http://news.bbc.co.uk/1/hi/business/674973.stm|title=M&S drops St Michael|date=12 March 2000|publisher=BBC|access-date=11 March 2018}}</ref>