Editing 2000 Summer Olympics (section)

==Marketing==

=== Emblem ===
The overall branding of the Games was designed by Melbourne-based FHA Image Design; the emblem—nicknamed the "Millennium Man"—consists of a stylised, multi-coloured depiction of a torch-bearer in motion, with arms and legs resembling [[boomerang]]s, and a smoke trail resembling the roof of the [[Sydney Opera House]] (a motif that had also been used in the logo for Sydney's bid). The firm's then-creative director Richard Henderson explained that they aimed for the emblem be simple enough for a child to draw, avoid "quaint", overused imagery such as [[kangaroo]]s and [[koala]]s, and "engender [the] pride in Australian creative quality and optimism for the new millennium that the Games would herald".<ref name="Millennium Man">{{cite journal |last1=White |first1=Leanne |date=9 June 2011 |title=The Sydney 2000 Olympic Games Bid: Marketing Indigenous Australia for the Millennium Games |url=https://www.academia.edu/4678375 |url-status=live |journal=The International Journal of the History of Sport |volume=28 |issue=10 |page=1455 |doi=10.1080/09523367.2011.578341 |s2cid=144221442 |archive-url=https://web.archive.org/web/20210815075442/https://www.academia.edu/4678375 |archive-date=15 August 2021 |access-date=17 August 2014 |ref=Millennium Man}}</ref><ref name="Desktop Mag">{{cite magazine |date=27 September 2012 |title=Top Ten Australian Logos – 8th |url=http://desktopmag.com.au/features/top-ten-australian-logos-8/ |url-status=dead |archive-url=https://web.archive.org/web/20141208225805/http://desktopmag.com.au/features/top-ten-australian-logos-8/ |archive-date=8 December 2014 |access-date=26 November 2014 |magazine=Desktop |publisher=Desktop Magazine |ref=Desktop Mag}}</ref><ref>{{Citation |title=Sydney 2000 Olympic Games image guidelines |date=1998 |url=https://library.olympics.com/Default/doc/SYRACUSE/59883/sydney-2000-olympic-games-image-guidelines-sydney-organizing-committee-for-the-olympic-games?_lg=en-GB |access-date=2025-03-29 |publisher=Sydney Organising Committee for the Olympic Games}}</ref>

===Mascots===
{{main|Olly, Syd and Millie}}
The official [[mascot]]s chosen for the 2000 Summer Olympics were Syd the [[platypus]], Millie the [[echidna]], and Olly the [[kookaburra]],<ref>{{cite web|url=http://en.beijing2008.cn/10/74/article211987410.shtml|title=Syd, Olly and Millie – mascots of the 2000 Olympic Summer Games|publisher=Beijing2008|date=5 August 2004|access-date=25 October 2006 |archive-url=https://web.archive.org/web/20130517163244/http://en.beijing2008.cn/10/74/article211987410.shtml |archive-date=17 May 2013}}</ref> designed by Matthew Hattan and [[Jozef Szekeres]] and named by Philip Sheldon of agency Weekes Morris Osborn in response to the original SOCOG recommendation of Murray, Margery, and Dawn after famous Australian athletes.

An unofficial alternate mascot—[[Fatso the Fat-Arsed Wombat]]—was created by Australian comedians [[Roy and HG]] for their miniseries during the Games, ''[[The Dream with Roy and HG|The Dream]]''; the character was conceived as a satire of the increasing commercialization of the Olympics, with the duo often being critical of the official mascots (whom they jokingly nicknamed "Olly, Millie and Dickhead"). Only two plush toys of Fatso were made, one of which was placed in the Olympic Village; the plush was controversially smuggled into a medal ceremony by the Australian men's 4×200-metre relay team. The character achieved a cult following, with some Australians preferring Fatso to the actual mascots. One of the Fatso plushes was auctioned for charity following the Games (being sold to [[Kerry Stokes]], an executive of the [[Seven Network]], for [[Australian dollar|A$]]80,450), while a figure of Fatso was included in an display outside Stadium Australia that commemorated the Games' volunteers.<ref name="cougar">{{cite news |author=Jim Parsons |date=26 September 2000 |title='Fat-arsed' wombat mascot causes uproar in Australia |url=http://www.stp.uh.edu/vol66/26/sports/sports3.html |url-status=dead |archive-url=https://web.archive.org/web/20050508001640/http://www.stp.uh.edu/vol66/26/sports/sports3.html |archive-date=8 May 2005 |access-date=2006-04-11 |work=The Daily Cougar}}</ref><ref name="strategic">{{cite web|url=http://www.strategicresources.com.au/fatso.html|title=The Rise of Fatso&nbsp;– The Fat Arsed Sydney Olympics Wombat|publisher=Strategic Resources International|access-date=10 October 2008|date=February 2001|archive-date=28 August 2008|archive-url=https://web.archive.org/web/20080828171141/http://www.strategicresources.com.au/fatso.html|url-status=live}}</ref><ref name="worker">{{cite journal|first=Jim|last=Marr|url=http://workers.labor.net.au/81/d_review_roy.html|title=Satire: Roy Slaven on the Rampage|journal=Workers Online|issue=81|date=8 December 2000|access-date=30 June 2006|archive-date=4 September 2006|archive-url=https://web.archive.org/web/20060904145521/http://workers.labor.net.au/81/d_review_roy.html|url-status=live}}</ref><ref>{{cite news |last=Singer |first=Jill |date=30 March 2006 |title=Is John So still our bro? |url=http://www.heraldsun.news.com.au/common/story_page/0,5478,18646788%255E5000107,00.html |url-status=dead |archive-url=https://web.archive.org/web/20060629045113/http://www.heraldsun.news.com.au/common/story_page/0%2C5478%2C18646788%255E5000107%2C00.html |archive-date=29 June 2006 |access-date=2006-04-11 |publisher=Herald Sun Sunday}}</ref><ref name="smh1">{{cite news |last=Browne |first=Rachel |date=18 July 2004 |title=Roy, HG leave Fatso home |url=http://www.smh.com.au/articles/2004/07/17/1089694613537.html |accessdate=2006-06-30 |work=Sun Herald}}</ref><ref>{{cite magazine |magazine=Sports Illustrated |title=Amply-rumped wombat was real darling of the Games |date=1 October 2000 |url=http://sportsillustrated.cnn.com/olympics/news/2000/10/01/montville_mascot/ |access-date=10 October 2008| archive-url=https://web.archive.org/web/20081006084838/http://sportsillustrated.cnn.com/olympics/news/2000/10/01/montville_mascot/| archive-date= 6 October 2008 | url-status=dead}}</ref>

===Sponsors===
{|  class="wikitable mw-collapsible mw-collapsed" width="100%"
|-
| '''Sponsors of the 2000 Summer Olympics'''
|-
| Global Olympic Partners
{{Div col|colwidth=18em}}
* [[Atos|Atos Origin]]
* [[Coca-Cola Company]]
* [[IBM]]
* John Hancock
* [[Kodak]]
* [[McDonald's]]
* [[Panasonic]]
* [[Samsung Electronics]]
* [[Sports Illustrated]]
* [[Swatch]]
* [[Visa Inc|Visa]]
* [[Xerox]]
{{div col end}}
|-
| Australian Partners
{{Div col|colwidth=18em}}
* [[AMP Limited|AMP]]
* [[Ansett Australia]]
* [[BHP]]
* [[EnergyAustralia]]
* [[Holden]]
* [[News Corp Australia|News Limited]]
* [[Pacific Dunlop]]
* [[Seven Network]]
* [[Swatch]]
* [[Telstra]]
* [[University of Fairfax]]
* [[Westfield Group|Westfield]]
* [[Westpac]]
{{div col end}}
|-
|Supporters
{{Div col|colwidth=18em}}
* [[2UE]]
* [[Adecco]]
* [[Bonds (company)|Bonds]]
* Bonlac
* [[Boral]]
* [[Carlton & United Breweries]]
* ClubsNSW
* [[Goodman Fielder]]
* [[Nike Inc|Nike]]
* Olex Cables
* [[Perth Mint]]
* [[Robert Timms]]
* [[Royal Australian Mint]]
* [[Shell plc|Shell]]
* Sleepmaker
* [[TAFE NSW]]
* Traveland
* [[Tyco International]]
{{Div col end}}
|-
|Providers
{{Div col|colwidth=18em}}
* [[Avis Car Rental|Avis]]
* Berkley Challenge Housekeeping Services
* Buspak
* [[Cadbury]]
* Citysearch.com.au
* Cleanevent
* [[Clipsal]]
* [[Crown Equipment Corporation|Crown Lift Trucks]]
* [[DB Schenker]]
* Diamond Press
* [[Frazer Nash]]
* Garret Metal Detectors
* [[General Electric]]
* Generale Location
* [[George Weston Foods]]
* [[Greg Norman|Great White Shark Enterprises]]
* Hamiltons Laboratories
* [[Harley-Davidson]]
* Lifeminders.com
* [[Lindeman's]]
* [[Linfox]]
* [[Looksmart]]
* [[Mistral Appliances|Mistral]]
* New South Wales Department of Information Technology & Management
* Pacific Waste Management
* Ramler Furniture
* Rogen
* [[Salomon Brothers|Salomon Smith Barney]]
* Saunders Design
* Showpower
* [[Sonic Healthcare]]
* [[Speedo]]
* [[Val Morgan]]
* [[Visy]]
* Waste Services NSW
* Woolcott Research
* [[Woolmark]]
{{div col end}}
|}