Editing Hybrid vehicle (section)

=== Adoption ===
Automakers spend around $US8 million in marketing Hybrid vehicles each year. With combined effort from many car companies, the Hybrid industry has sold millions of Hybrids.{{citation needed|date=February 2014}}

Hybrid car companies like Toyota, Honda, Ford, and BMW have pulled together to create a movement of Hybrid vehicle sales pushed by Washington lobbyists to lower the world's emissions and become less reliant on our petroleum consumption.{{citation needed|date=February 2014}}

In 2005, sales went beyond 200,000 Hybrids, but in retrospect that only reduced the global use for gasoline consumption by 200,000 gallons per day—a tiny fraction of the 360 million gallons used per day.{{citation needed|date=February 2014}} According to Bradley Berman author of ''Driving Change—One Hybrid at a time'', "cold economics shows that in real dollars, except for a brief spike in the 1970s, gas prices have remained remarkably steady and cheap. Fuel continues to represent a small part of the overall cost of owning and operating a personal vehicle".<ref>Berman, Bradley. "Driving change--one hybrid at a time." Business Perspectives Spring 2005: 30+. Academic OneFile. Web. 25 January 2014.</ref> Other marketing tactics include [[greenwashing]] which is the "unjustified appropriation of environmental virtue."<ref>Ehrenfeld, Temma. "Green, or Greenwash? Newsweek 14 July 2008: 56. Academic OneFile. Web. 25 January 2014.</ref> 
Temma Ehrenfeld explained in an article by Newsweek. Hybrids may be more efficient than many other gasoline motors as far as gasoline consumption is concerned but as far as being green and good for the environment is completely inaccurate.

Hybrid car companies have a long time to go if they expect to really go green. According to Harvard business professor Theodore Levitt states "managing products" and "meeting customers' needs", "you must adapt to consumer expectations and anticipation of future desires."<ref>Ottman, Jacquelyn A., Edwin R. Stafford, and Cathy L. Hartman. "Avoiding Green Marketing Myopia." Environment 48.5 (2006): 22,36,2. ProQuest. Web. 25 January 2014.</ref> This means people buy what they want, if they want a fuel efficient car they buy a Hybrid without thinking about the actual efficiency of the product. This "green myopia" as Ottman calls it, fails because marketers focus on the greenness of the product and not on the actual effectiveness.

Researchers and analysts say people are drawn to the new technology, as well as the convenience of fewer fill-ups. Secondly, people find it rewarding to own the better, newer, flashier, and so-called greener car.