Editing Helvetica (section)

===Helvetica Flair and others===
[[File:Helvetica Flair.jpg|thumb|right|A Helvetica Flair specimen sheet]]
Designed by Phil Martin at Alphabet Innovations, Helvetica Flair is an unauthorised phototype-period redesign of Helvetica adding [[Swash (typography)|swashes]] and [[unicase]]-inspired capitals with a lower-case design. Considered a hallmark of 1970s design, it has never been issued digitally. It is considered to be a highly conflicted design, as Helvetica is seen as a spare and rational typeface and swashes are ostentatious: font designer Mark Simonson described it as "almost sacrilegious". Martin would later claim to have been accused of "typographic incest" by one German writer for creating it.

Helvetica Flair was one of several derivative fonts created by Martin in the 1970s (and a particularly legally questionable one, since it was directly named 'Helvetica').<ref>{{cite web|last1=Simonson|first1=Mark|title=Interview with Phil Martin|url=http://typographica.org/on-typography/interview-phil-martin/|website=Typographica|access-date=30 August 2014|archive-date=3 September 2014|archive-url=https://web.archive.org/web/20140903053109/http://typographica.org/on-typography/interview-phil-martin/|url-status=live}}</ref><ref>{{cite web|last1=Puckett|first1=James|title=Helvetica Flair (photo of specimen book)|url=https://www.flickr.com/photos/28813954@N02/6863179740/|website=Flickr|date=5 March 2012|access-date=22 July 2016|archive-date=16 September 2016|archive-url=https://web.archive.org/web/20160916135612/https://www.flickr.com/photos/28813954@N02/6863179740|url-status=live}}</ref> Martin also drew 'Heldustry', a fusion of Helvetica with [[Eurostile]],<ref>{{cite web|title=Heldustry|url=https://www.myfonts.com/fonts/urw/heldustry/|website=MyFonts|publisher=URW++|access-date=19 March 2016|archive-date=24 March 2016|archive-url=https://web.archive.org/web/20160324072743/http://www.myfonts.com/fonts/urw/heldustry/|url-status=live}}</ref> and 'Helserif', a redesign of Helvetica with [[serif]]s,<ref>{{cite web|title=Helserif|url=https://www.myfonts.com/fonts/urw/helserif/|website=MyFonts|publisher=URW++|access-date=19 March 2016|archive-date=30 March 2016|archive-url=https://web.archive.org/web/20160330193524/https://www.myfonts.com/fonts/urw/helserif/|url-status=live}}</ref> and these have both been digitised.<ref name="Font Wars: A Story On Rivalry Between Type Foundries" /><ref>{{cite web|last1=Coles|first1=Stephen|title=Twitter post|url=https://twitter.com/typographica/status/667307107457200128|website=Twitter|access-date=20 March 2016|quote=[From a Helserif ad:] "Look what happened to Helvetica. It grew wings."|archive-date=21 June 2019|archive-url=https://web.archive.org/web/20190621063157/https://twitter.com/typographica/status/667307107457200128|url-status=live}}</ref><ref>{{cite web|last1=Budrick|first1=Callie|title=Vintage Fonts: 35 Adverts From the Past|url=http://www.printmag.com/typography/vintage-fonts-35-adverts-from-the-past/|website=Print|date=19 October 2015|access-date=20 March 2016|archive-date=21 March 2016|archive-url=https://web.archive.org/web/20160321213156/http://www.printmag.com/typography/vintage-fonts-35-adverts-from-the-past/|url-status=live}}</ref>
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