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==Notable appearances in media== In the early 1950s, [[Kurt Vonnegut]] was a writer for GE. A number of his novels and stories (notably ''[[Cat's Cradle]]'' and ''[[Player Piano (novel)|Player Piano]]'') refer to the fictional city of [[Ilium (Kurt Vonnegut)|Ilium]], which appears to be loosely based on Schenectady, New York.<ref>{{cite web|url=http://www.sparknotes.com/lit/catscradle/summary.html|title=Cat's Cradle|website=Sparknotes.com|access-date=June 18, 2017|archive-url=https://web.archive.org/web/20170618135136/http://www.sparknotes.com/lit/catscradle/summary.html|archive-date=June 18, 2017|url-status=live}}</ref> The Ilium Works is the setting for the short story "[[Deer in the Works]]". In 1981, GE won a [[Clio award]] for its 30 Soft White Light Bulbs commercial, [[We Bring Good Things to Life]].<ref>{{cite AV media|url=https://www.youtube.com/watch?v=qtPVWXTDUQs|title=1981 β Commercial β GE/General Electric β Soft White Light Bulbs β We bring good things to life.|date=July 18, 2010|work=YouTube|access-date=February 20, 2015|archive-url=https://web.archive.org/web/20150522060741/https://www.youtube.com/watch?v=qtPVWXTDUQs|archive-date=May 22, 2015|url-status=live}}</ref> The slogan "We Bring Good Things to Life" was created by [[Phil Dusenberry]] at the ad agency [[BBDO]].<ref>{{Cite news|url=http://www.adweek.com/news/advertising-branding/qa-phil-dusenberry-94660|title=Q&A: Phil Dusenberry|newspaper=AdWeek|access-date=December 8, 2016|archive-url=https://web.archive.org/web/20161221160443/http://www.adweek.com/news/advertising-branding/qa-phil-dusenberry-94660|archive-date=December 21, 2016|url-status=live}}</ref> GE was the primary focus of a 1991 short subject [[Academy Award]]-winning documentary, ''Deadly Deception: General Electric, Nuclear Weapons, and Our Environment'',<ref>{{cite web |url=http://www.newday.com/films/DeadlyDeception.html |title=Deadly Deception: General Electric, Nuclear Weapons, and Our Environment |publisher=Newday.com |access-date=April 23, 2012 |archive-url=https://web.archive.org/web/20100815034115/http://www.newday.com/films/DeadlyDeception.html |archive-date=August 15, 2010 |url-status=dead }}</ref> that juxtaposed GE's "We Bring Good Things To Life" commercials with the true stories of workers and neighbors whose lives have been affected by the company's activities involving [[nuclear weapons]].<ref>{{cite web|url=http://stopcorporateabuse.org/cms/page1127.cfm |archive-url=https://web.archive.org/web/20060621082431/http://stopcorporateabuse.org/cms/page1127.cfm |archive-date=June 21, 2006 |title=Nuclear Weaponmakers Campaign β Corporate Accountability International β Challenging Abuse, Protecting People β Think Outside the Bottle β challenging the bottled water industry |date=June 21, 2006 |access-date=April 23, 2012}}</ref> GE was frequently mentioned and parodied in the [[NBC]] comedy sitcom ''[[30 Rock]]'' from 2006 to 2013. Former General Electric CEO [[Jack Welch]] even cameoed as himself, appearing in the season four episode "[[Future Husband]]". The episode is a satirical reference to the [[Acquisition of NBC Universal by Comcast|real-world acquisition]] of [[NBC Universal]] from General Electric by [[Comcast]] in November 2009.<ref>{{cite news |last1=Sorkin |first1=Andrew Ross |title=The NBC Sale (the '30 Rock' Version) |url=https://dealbook.nytimes.com/2010/03/12/the-n-b-c-sale-the-30-rock-version/ |access-date=June 13, 2023 |department=DealBook |work=[[The New York Times]] |date=March 12, 2010 |language=en |archive-date=February 8, 2022 |archive-url=https://web.archive.org/web/20220208070253/https://dealbook.nytimes.com/2010/03/12/the-n-b-c-sale-the-30-rock-version/ |url-status=live }}</ref> In 2013, GE received a National [[Jefferson Awards for Public Service|Jefferson Award]] for Outstanding Service by a Major Corporation.<ref>[http://www.prweb.com/releases/2013/6/prweb10849501.htm Jefferson Awards Announces Strategic Alliance with the NFL Player Engagement, Charles Fazzino and IvyConnect, While Celebrating 41 Years of Honoring Service to Others] {{Webarchive|url=https://web.archive.org/web/20130728003945/http://www.prweb.com/releases/2013/6/prweb10849501.htm |date=July 28, 2013 }}. Prweb.com. Retrieved on August 16, 2013.</ref>
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