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===Procter & Gamble=== Some Amway distributors distributed an [[urban legend]] that the (old) [[Procter & Gamble#Logo myth|Procter & Gamble service mark]] was in fact a [[Satanism|Satanic]] symbol or that the CEO of P&G is himself a practicing [[Satanist]]. (In some variants of the story, it is also claimed that the CEO of Procter & Gamble donated "satanic tithes" to the [[Church of Satan]].)<ref>{{cite web|url=http://www.snopes.com/business/alliance/procter.asp |title=Urban Legends Reference Pages: Procter and Gamble and Satanism Rumor |website=Snopes.com |date=August 12, 1999 |access-date=July 9, 2011}}</ref> Procter & Gamble alleged that several Amway distributors were behind a resurgence of the story in the 1990s and sued several independent Amway distributors and the company for [[defamation]] and slander.<ref>{{cite court |litigants=[[Procter & Gamble]] v. Amway |vol=280 |reporter=F.3d |opinion=519 |court=Fifth Circuit Court of Appeals |date=July 19, 2004 |url=https://caselaw.findlaw.com/data2/circs/5th/0320202pv2.pdf |archive-url=https://ghostarchive.org/archive/20221009/https://caselaw.findlaw.com/data2/circs/5th/0320202pv2.pdf |archive-date=2022-10-09 |url-status=live |access-date=December 29, 2008}}</ref> The distributors had used Amway's Amvox voice messaging service to send the rumor to their downline distributors in April 1995.<ref name="DN031907">{{cite news |last1=Geoffrey |first1=Fattah |title=Amway distributors face $19 million judgment in suit |url=https://www.deseret.com/2007/3/20/20008309/amway-distributors-face-19-million-judgment-in-suit |access-date=December 5, 2019 |publisher=[[Deseret News]] |date=March 19, 2007 |archive-date=December 6, 2019 |archive-url=https://web.archive.org/web/20191206005802/https://www.deseret.com/2007/3/20/20008309/amway-distributors-face-19-million-judgment-in-suit |url-status=live }}</ref> By 2003, after more than a decade of lawsuits in multiple states, all allegations against Amway and Amway distributors had been dismissed. In October 2005, a Utah appeals court reversed part of the decision dismissing the case against the four Amway distributors, and remanded it to the lower court for further proceedings.<ref>[http://www.kscourts.org/CA10/cases/2005/10/03-4234.htm 03-4234 β Procter & Gamble Co. V. Haugen β October 19, 2005<!-- Bot generated title -->] {{webarchive |url=https://web.archive.org/web/20080704193135/http://www.kscourts.org/CA10/cases/2005/10/03-4234.htm |date=July 4, 2008 }}</ref> In the lawsuit against the four former Amway distributors, Procter & Gamble was awarded $19.25 million by a U.S. District Court jury in Salt Lake City on March 20, 2007.<ref>{{Cite news |title = Procter & Gamble Awarded $19.25 Million in Satanism Lawsuit |work = [[Fox News]] |date = March 20, 2007 |url = https://www.foxnews.com/story/procter-gamble-awarded-19-25-million-in-satanism-lawsuit |access-date = December 29, 2018 |archive-url = https://web.archive.org/web/20181230182621/https://www.foxnews.com/story/procter-gamble-awarded-19-25-million-in-satanism-lawsuit |archive-date = 2018-12-30 |url-status = dead |df = mdy-all }}</ref><ref>{{Cite news | last = Kirdahy | first = Matthew | title = The Devil Didn't Make Them Do It | work=Forbes.com | date = March 22, 2007 | url = https://www.forbes.com/facesinthenews/2007/03/22/procter-gamble-faces-markets-equity-cx_mk_0320autofacescan02.html | access-date =July 5, 2007 | archive-url= https://web.archive.org/web/20070703004639/http://www.forbes.com/facesinthenews/2007/03/22/procter-gamble-faces-markets-equity-cx_mk_0320autofacescan02.html| archive-date= July 3, 2007 | url-status= dead}}</ref> On November 24, 2008, the case was officially settled.<ref>{{Cite news |title = P&G Satanic Rumors Case Settles After Marathon Battle |work = onpointnews.com |date = December 16, 2008 |url = http://www.onpointnews.com/081216.asp |access-date = December 18, 2008 |archive-url = https://web.archive.org/web/20081221214945/http://www.onpointnews.com/081216.asp |archive-date = December 21, 2008 |url-status = dead |df = mdy-all }}</ref> "It's hard to imagine they'd pursue it this long, especially after all the retractions we put out," said distributor Randy Haugen, a 53-year-old Ogden, Utah, businessman who maintained P&G was never able to show how it was harmed by the rumors. "We are stunned. All of us."<ref>{{Cite web|url=https://www.cbsnews.com/news/procter-gamble-wins-satanic-civil-suit/|title=Procter & Gamble Wins Satanic Civil Suit|website=www.cbsnews.com|date=March 20, 2007 |language=en-US|access-date=2019-04-09|archive-date=February 28, 2020|archive-url=https://web.archive.org/web/20200228220724/https://www.cbsnews.com/news/procter-gamble-wins-satanic-civil-suit/|url-status=live}}</ref>
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