Editing WWE (section)

===Relationship with Tapout===
{{Main|Tapout (clothing brand)}}

In March 2015, WWE joined forces with [[Authentic Brands Group]] to relaunch [[Tapout (clothing brand)|Tapout]], formerly a major [[Mixed martial arts|MMA]]-related clothing line, as a more general "lifestyle fitness" brand. The apparel, for men and women, was first released in spring of 2016. WWE markets the brand through various products, including beverages, supplements, and gyms.<ref>{{cite web |url=http://www.sherdog.com/news/news/WWE-Relaunching-Prominent-MMA-Brand-Tapout-as-Lifestyle-Fitness-Brand-83841 |title= WWE Relaunching Prominent MMA Brand Tapout as 'Lifestyle Fitness Brand' |work= Sherdog |url-status=live |archive-url= https://web.archive.org/web/20150704195517/http://www.sherdog.com/news/news/WWE-Relaunching-Prominent-MMA-Brand-Tapout-as-Lifestyle-Fitness-Brand-83841 |archive-date= July 4, 2015 |df= mdy-all }}</ref> WWE will hold a 50% stake in the brand, and so will advertise it regularly across all its platforms, hoping to give it one billion [[Impression (online media)|impressions]] a month, and take some of the fitness market from [[Under Armour]]. WWE wrestlers and staff have been shown wearing various Tapout gear since the venture began.<ref>{{cite web |url=https://variety.com/2015/biz/news/wwe-to-relaunch-tapout-clothing-brand-in-new-joint-venture-1201455693/ |archive-url=https://web.archive.org/web/20180120124430/https://variety.com/2015/biz/news/wwe-to-relaunch-tapout-clothing-brand-in-new-joint-venture-1201455693/ |url-status=dead |title=WWE to Relaunch Tapout Clothing Brand in New Joint Venture |first1=Marc|last1=Graser|date=March 25, 2015 |archive-date=January 20, 2018}}</ref>