Editing Union Jack (section)

===Subsumation in corporate branding===
{{multiple image
| image1            = British Airways tails lined up at LHR Terminal 5B Iwelumo.jpg
| alt1              = 
| caption1          = British Airways aircraft bearing ''Chatham Dockyard Union Flag'' tail art
| image2            = Mini F56 2019-02-02.jpg
| alt2              = 
| caption2          = Rear of a [[Mini Hatch]], with "Union Jack" tail lights
| total_width       = 200
| footer            = Branding designs that have incorporated the Union Jack
| image3            = Revival Union Jack Roberts Radio (Model RD60).jpg
| caption3          = A [[Roberts Radio|Roberts Revival]] radio with a Union Jack livery
| direction         = vertical
}}

Commonly the Union Flag is used on computer software and Internet pages as an [[Computer icon|icon]] representing a choice of the [[English language]] where a choice amongst multiple languages may be presented to the user, though the American flag is also sometimes used for this purpose. The flag has been embroidered on various [[Reebok]] equipment as a mark of the brand's British origin,<ref>{{cite book |first=Tara |last=Brabazon |year=2000 |title=Tracking the Jack: a retracing of the Antipodes |page=15 |location=Sydney |publisher=[[University of New South Wales Press]] }}</ref> and the Reebok Union Jack has been referred to as a brand icon.<ref name="upshaw">{{cite book |first=Lynn B. |last=Upshaw |title=Building Brand Identity: A Strategy for Success in a Hostile Marketplace |publisher=John Wiley & Sons, Inc. |year=1995 |isbn=978-0-471-04220-4 |url-access=registration |url=https://archive.org/details/buildingbrandide0000upsh }}</ref> Many music artists have used the Union Jack, including [[the Rolling Stones]], [[the Who]], [[the Kinks]], [[the Jam]], [[Sex Pistols]], [[the Stone Roses]], [[David Bowie]], [[John Lennon]], [[Paul McCartney]], [[Freddie Mercury]], [[Morrissey]], [[Oasis (band)|Oasis]], [[Blur (band)|Blur]], [[Iron Maiden]], [[Def Leppard#Hysteria (1984–1989)|Def Leppard]], and the [[Spice Girls#Cool Britannia|Spice Girls]].

[[British Airways]] painted a cropped Union Flag on their tail fins until 1984; from 1997 on, they started painting a stylised, fluttering Union flag on tail fins, nicknamed ''Chatham Dockyard Union Flag''. The coat of arms of British Airways also features the [[Escutcheon (heraldry)|escutcheon]] cropped from the Union Flag.<ref>{{cite web |url=https://www.heraldry-wiki.com/heraldrywiki/wiki/British_Airways |title=British Airways - Coat of arms (crest) of British Airways |work=Heraldry of the World |access-date=24 February 2022 |archive-date=24 February 2022 |archive-url=https://web.archive.org/web/20220224013900/https://www.heraldry-wiki.com/heraldrywiki/wiki/British_Airways }}</ref> British Airways used the coat of arms on their aircraft via the Landor livery between 1984 and 1997 and added back in 2011; they also used it as cap badge for pilots or in advertisements.<ref>{{cite web|url=https://www.britishairways.com/en-gb/information/about-ba/history-and-heritage/uniforms/ba-uniforms |title=BA Uniforms |publisher=British Airways |date= |access-date=25 May 2022}}</ref><ref>{{cite web|url=https://www.youtube.com/watch?v=a4JdQi60an0 |title=Aviators, British Airways To Fly To Serve |date=22 September 2016 |publisher=British Airways |via=YouTube |access-date=24 February 2022}}</ref><ref>{{cite web|url=https://londonairtravel.com/2019/08/16/british-airways-100-years-british-airways-coat-of-arms/ |title=BA100: 41. The British Airways Coat Of Arms |publisher=London Air Travel |date=16 August 2019 |access-date=26 May 2022}}</ref>

The BMW Mini tail lights are shaped after the Union Jack.<ref>{{cite web | url=https://www.bmwgroup.com/en/brands-and-services/mini.html | title=MINI }}</ref>

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