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Tourism in Italy
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===Business tourism=== [[File:Fieramilanocity.jpg|thumb|[[Fiera Milano]]]] [[File:Vinitaly 2011 inside exhibition hall.jpg|thumb|[[Vinitaly]]]] [[File:Salone nautico 47 Genova 05.jpg|thumb|[[Genoa International Boat Show]]]] [[File:Milan Fashion Week 2.jpg|thumb|[[Milan Fashion Week]]]] [[File:Lucca Comics 2010 - 03.jpg|thumb|[[Lucca Comics & Games]]]] Business tourism enlivens entrances to the country and constitutes a fundamental part of the sector. Businessmen who travel to Italy also take advantage of their stay to visit the country.<ref name="hcchotels.com">{{cite web|url=https://www.hcchotels.com/it/blog/sette-consigli-utili-per-un-viaggiatore-daffari/|title=Sette consigli utili per un viaggiatore d'affari|access-date=11 August 2022|language=it}}</ref> This type includes those who use the accommodation facilities for business trips or to participate in events related to the production or marketing of various goods developed within the most disparate economic sectors. Businessmen who travel to Italy also take advantage of their stay to visit the country.<ref name="hcchotels.com"/> By way of example, some events that attract businessmen to Italy are reported: * the [[Fiera Milano]] is a [[trade fair]] and [[exhibition]] organiser headquartered in [[Milan]]. The firm is the most important trade fair organiser in Italy and one of the largest in the world.<ref>{{cite web|title=Milano ha la FIERA più grande d'Europa|url=https://www.milanocittastato.it/evergreen/forse-non-sapevi-che/la-fiera-piu-vasta-deuropa/|access-date=19 October 2011|language=it}}</ref> * the [[Milan Motorcycle Show]], one of the most important exhibitions in the world dedicated to motorcycles.<ref>{{Cite web|url=https://www.motociclismo.it/milano-capitale-mondiale-della-moto-moto-57048|title=Milano capitale mondiale della moto|access-date=26 July 2019|language=it}}</ref> * the [[Venice Film Festival]] is the oldest film festival in the world and one of the "[[Film festival#Notable festivals|Big Three]]" alongside [[Cannes Film Festival|Cannes]] and [[Berlin International Film Festival|Berlin]].<ref name=VeniceFilmFest>{{cite web |url=https://www.hollywoodreporter.com/news/venice-film-festival-unveils-lineup-720770 |title=Venice: David Gordon Green's 'Manglehorn,' Abel Ferrara's 'Pasolini' in Competition Lineup |work=[[The Hollywood Reporter]] |last=Anderson |first=Ariston|date=24 July 2014 |url-status=live |archive-url=https://web.archive.org/web/20160218220740/http://www.hollywoodreporter.com/news/venice-film-festival-unveils-lineup-720770 |archive-date=18 February 2016}}</ref><ref>{{cite magazine |url=https://time.com/3291348/addio-lido-last-postcards-from-the-venice-film-festival/ |title=Addio, Lido: Last Postcards from the Venice Film Festival |magazine=Time |url-status=live |archive-url=https://web.archive.org/web/20140920162423/http://time.com/3291348/addio-lido-last-postcards-from-the-venice-film-festival/ |archive-date=20 September 2014}}</ref> * the [[Milan Furniture Fair]] is the most important showcase for the interiors and furnishings of the world.<ref>{{Cite web|url=https://www.ilgiorno.it/economia/boeri-salone-mobile-1.6350097|title=Salone del Mobile 2021, Stefano Boeri sarà il curatore della fiera che si terrà a settembre|access-date=28 December 2021|language=it}}</ref> * the [[Milan Fashion Week]], held twice a year, is one of the most important worldwide<ref>{{Cite web|url=https://www.lifeandpeople.it/2017/08/03/fashion-week-nel-mondo/|title=Fashion Week: le quattro settimane della moda nel mondo|access-date=28 December 2021|language=it}}</ref> * the [[Genoa International Boat Show]], one of the world's premier [[boat show]]s, held every year towards the end of September.<ref>{{Cite web|url=https://smart.comune.genova.it/comunicati-stampa-articoli/inaugurato-il-61%C2%B0-salone-nautico-internazionale|title=Inaugurato il 61° Salone Nautico Internazionale|access-date=28 December 2021|language=it}}</ref> * the [[Euroflora]], held in [[Genoa]] every five years, is the most important floral festival in Europe.<ref>{{cite web|url=https://video.repubblica.it/edizione/genova/genova-parte-euroflora-viaggio-nell-esposizione-floreale-piu-grande-d-europa/302818/303454|title=Genova, parte Euroflora: viaggio nell'esposizione floreale più grande d'Europa|access-date=27 December 2021|language=it}}</ref> * the [[Terra Madre Salone del Gusto]] in [[Turin]] is an international [[gastronomy]] exhibition held every two years. * the [[Turin International Book Fair]] is one of the largest book fairs in [[Europe]].<ref>{{cite web|url=http://www.wuz.it/Home/AnsaNews/tabid/65/newsid/31237/Default.aspx|title=Fiera del libro: 300.000 visitatori|access-date=27 December 2021|language=it}}</ref><ref>{{Cite web| url = http://www.lingottofiere.it/news/it-593/salone-del-libro-2015-si-chiude-con-341-000-presenze-e-15-di-vendite-per-gli-editori| title = SALONE DEL LIBRO 2015: SI CHIUDE CON 341.000 PRESENZE E +15% DI VENDITE PER GLI EDITORI – LINGOTTO FIERE TORINO| access-date = 2016-02-28|language=it}}</ref> * the [[Lucca Comics & Games]] is an annual [[Comic book convention|comic book]] and [[gaming convention]] in [[Lucca]], the most important exhibition in Europe and second in the world after the [[Comiket]] in [[Tokyo]].<ref>{{Cite web|url=http://www.comicsviews.it/2014/11/news-i-numeri-di-lucca-comics-2014.html|title=I numeri di Lucca 2014|access-date=27 December 2021|language=it}}</ref><ref name="I numeri di Lucca 2015">{{Cite web|url=http://www.comicsviews.it/2015/11/news-i-numeri-di-lucca-comics-2015.html|title=I numeri di Lucca 2015|access-date=27 December 2021|language=it}}</ref> * the [[Vinitaly]] is an international [[wine competition]] and [[Trade fair|exposition]] that is held annually in April in [[Verona]]. VinItaly has been called the "most important convention of domestic and international wines"<ref>Rick Steves ''"[https://books.google.com/books?id=0aF5kMsBcDIC&dq=VinItaly&pg=PA194 Rick Steve's Italy 2013]"'' pg 194, Avalon Travel, Jan 8, 2013</ref> and the "largest wine show in the world".<ref>Marc Vetri, David Joachim ''"[https://books.google.com/books?id=JccF30nq8QwC&dq=VinItaly&pg=PA142 Rustic Italian Food]"'' pg 142, Random House LLC, Nov 1, 2011</ref><ref>C. Michael Hall, Liz Sharples ''"[https://books.google.com/books?id=YdsTuxwo3sAC&dq=VinItaly&pg=PA13 Food and Wine Festivals and Events Around the World]"'' pg 13, Routledge, Jun 14, 2012</ref> * the [[Bologna Children's Book Fair]] is the leading professional fair for children's books in the world.<ref>{{cite book|last=Falconer|first=Rachel|title=The crossover novel: contemporary children's fiction and its adult readership|publisher=Taylor & Francis|date=2008|volume=2008|pages=263|isbn=978-0-415-97888-0|url=https://books.google.com/books?id=Kw4IlZ3NIYgC&q=bologna+%22children%27s+book+fair%22&pg=PA17|access-date=24 March 2010}}</ref> It is held yearly for four days in March or April in [[Bologna]] * the [[Milano Monza Open-Air Motor Show]] is an annual [[auto show]] held in June 2021 in Milan and [[Monza]], Italy.<ref>{{cite news |title=Milano Monza Open-Air Motor Show |url=https://www.milanomonza.com/ |accessdate=3 October 2020 |agency=milanomonza.com |publisher=milanomonza.com |date=3 October 2020}}</ref><ref>{{cite news |title=Milano, Il salone Open-Air Motor Show entra in città |url=https://www.repubblica.it/motori/sezioni/attualita/2020/09/10/news/milano_monza_open-air_motor_show_lo_spettacolo_entra_in_citta_-266820737/ |accessdate=3 October 2020 |agency=repubblica.it |publisher=repubblica.it |date=3 October 2020}}</ref><ref>{{cite news |title=Milano Monza Motor Show Il Salone all'aperto è spostato in autunno: ecco le nuove date |url=https://www.quattroruote.it/news/eventi/2020/04/09/milano_monza_motor_show_il_salone_all_aperto_e_spostato_in_autunno_ecco_le_nuove_date.html |accessdate=3 October 2020 |agency=quattroruote.it |publisher=quattroruote.it |date=9 April 2020}}</ref> * the [[Concorso d'Eleganza Villa d'Este]] is a [[Concours d'Elegance]] event in Italy for [[classic car|classic]] and [[vintage car]]s. It takes place annually near the [[Villa d'Este (Cernobbio)|Villa d'Este]] hotel in [[Cernobbio]], on the western shore of [[Lake Como]]. Since 2011, the event has taken place in the second half of May. * the [[Festival della Scienza|Genoa Science Festival]] is an annual [[science festival]] held in [[Genoa]] since 2003.<ref>{{cite web|url=http://ricerca.repubblica.it/repubblica/archivio/repubblica/2003/10/25/stregati-dallo-spettacolo-della-scienza.html|title=Stregati dallo spettacolo della scienza|date=25 October 2003 |access-date=19 June 2022|language=it}}</ref> In 2006, the year in which it had 250,000 visits,<ref>{{cite web|url=http://ricerca.repubblica.it/repubblica/enforcement/repubblica/2007/06/15/tommy-poggio-battezza-il-festival.html|title=Tommy Poggio battezza il Festival|access-date=19 June 2022|language=it}}</ref> the Genoa Science Festival has been selected, the only Italian initiative, among the ten best events selected in 31 countries in the field of the promotion of culture [[science|scientific]] and [[technology|technological]] at European level.<ref>{{cite web|url=http://ricerca.repubblica.it/repubblica/archivio/repubblica/2007/09/29/tra-ruggiti-vulcani-crimini-streghe-cinque-sensi.html|title=Tra ruggiti e vulcani, crimini e streghe i cinque sensi in trionfo|date=29 September 2007 |access-date=19 June 2022|language=it}}</ref> * the [[Pitti Immagine]] is a collection of [[fashion]] industry events in [[Italy]].<ref>{{cite web|url=http://www.pittimmagine.com/en/corporate.html|title=Pitti Immagine|access-date=27 July 2013}}</ref> Pitti Immagine, is one of the world's most important platforms for men's clothing and accessory collections, and for launching new projects in men's fashion. It's held twice yearly in [[Florence]], at the [[Fortezza da Basso]].<ref>{{cite web|url=http://www.pittimmagine.com/en/corporate/fairs/uomo/exhibitors.html?a=0&p=&g=|title=List of Exhibitors|access-date=13 January 2015}}</ref> The first edition of Pitti Immagine was held in Florence in September 1972.<ref>{{cite web|author=Sonya Glyn Nicholson|url=http://parisiangentleman.co.uk/2016/01/18/10-takeaways-from-pitti-uomo-89-aw-16/|title=10 Takeaways from Pitti Uomo 89 (A/W 16)|access-date=18 January 2016}}</ref> * the [[EuroChocolate]] is an annual [[chocolate]] festival that takes place in [[Perugia]], the capital of the [[Umbria]] region in central [[Italy]].<ref>{{cite book |last1=Torquati |first1=Biancamaria |editor1-last=Cavicchi |editor1-first=Alessio |editor2-last=Santini |editor2-first=Cristina |title=Food and Wine Events in Europe: A Stakeholder Approach |date=2014 |publisher=Taylor & Francis |isbn=9781317751939 |chapter=Eurochocolate: An instrument of valorization for Perugia and its territory}}</ref> The festival has been held since 1993, and is one of the largest chocolate festivals in [[Europe]].<ref>{{Cite web |last1=Umbria |first1=Bella |last2=Filomena |first2=Str Santa |last3=Fax: 0744 431492 |first3=38 Terni TR 05100 Italy-Tel: 0744 471502- 0744 436456- 0744 431492 |title=Eurochocolate Perugia: the most delicious festival in Italy |url=http://www.bellaumbria.net/en/eurochocolate/ |access-date=16 June 2022|website=Bella Umbria |language=en-EN}}</ref> * the [[Giffoni Film Festival]] is one of the most well-known children's film festivals in the world.<ref>{{cite web|url=https://www.ilmattino.it/spettacoli/cinema/giffoni_day_successo_regioni_italiane-6044490.html|title="Giffoni Day", un grande successo: 11 città coinvolte in otto regioni italiane|date=25 June 2021|access-date=17 January 2022|language=it}}</ref> It takes place in a small Italian town of [[Giffoni Valle Piana]] in [[Campania]], close to [[Salerno]] and [[Naples]]. The Giffoni Film Festival has had a great impact in the history of entertainment and culture, not only in Italy, and it has developed a high reputation internationally.<ref name="gff-274">{{cite web|title=What the stars say about us |url=http://www.giffoniff.it/en/pageview2.php?i=274 |publisher=Giffoni Film Festival |location=Giffoni Valle Piana (SA) Italy |format=PHP |access-date=25 March 2009 |url-status=dead |archive-url=https://web.archive.org/web/20101122093023/http://giffoniff.it/en/pageview2.php?i=274 |archive-date=22 November 2010}}</ref> * the [[Ambrosetti Forum]] organized by The European House – Ambrosetti, a consulting firm – is an annual international economic conference held at [[Villa d'Este (Cernobbio)|Villa d'Este]], in the [[Italy|Italian]] town of [[Cernobbio]] on the shores of [[Lake Como]]. Since its inception in 1975, the Forum has brought together [[head of state|heads of state]], [[Minister (government)|minister]]s, [[Nobel laureate]]s and [[Businessperson|businesspeople]] to discuss current challenges to the world's [[economies]] and [[societies]].<ref>{{cite web|url=http://www.ft.com/indepth/ambrosetti2007|title=Villa d'Este International Workshop|publisher=Financial Times|accessdate=6 September 2008| archiveurl= https://web.archive.org/web/20081017053340/http://www.ft.com/indepth/ambrosetti2007| archivedate= 17 October 2008 | url-status= live}}</ref><ref>{{cite web|url=http://securingamerica.com/node/203|title=Ambrosetti Forum|publisher=SecuringAmerica.com|accessdate=6 September 2008|archive-url=https://web.archive.org/web/20081201091702/http://securingamerica.com/node/203|archive-date=1 December 2008|url-status=dead}}</ref>
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