Editing Shaquille O'Neal (section)

===Business ventures===
{{as of|2022}}, O'Neal was among the five wealthiest NBA players, with a net worth of $400 million.<ref name="hernandez20220623">{{Cite news |last=Hernández |first=Belén |date=2022-06-23 |title=Shaquille O'Neal, the king of franchises: 155 burger joints, 40 gyms and a $400 million fortune |language=en-us |work=El Pais |url=https://english.elpais.com/sports/2022-06-23/shaquille-oneal-the-king-of-franchises-155-burger-joints-40-gyms-and-a-fortune-of-400-million.html |access-date=2022-12-30 |archive-date=December 30, 2022 |archive-url=https://web.archive.org/web/20221230040103/https://english.elpais.com/sports/2022-06-23/shaquille-oneal-the-king-of-franchises-155-burger-joints-40-gyms-and-a-fortune-of-400-million.html |url-status=live }}</ref> 

He was an active bond investor in the early 1990s but also bought stocks, including [[General Electric]], [[Apple Inc.|Apple]], and [[PepsiCo]]. He said stock investing worked best for him when he felt a personal connection with the company.<ref name="TELIS DEMOS">{{Cite web |last=Demos |first=Telis |date=June 12, 2015 |title=Shaq Attacks IPO Access, Invests in Loyal3 |url=https://blogs.wsj.com/moneybeat/2015/06/12/shaq-attacks-ipo-access-invests-in-loyal3/?link=mktw |url-status=live |archive-url=https://web.archive.org/web/20150615130448/http://blogs.wsj.com/moneybeat/2015/06/12/shaq-attacks-ipo-access-invests-in-loyal3/?link=mktw |archive-date=June 15, 2015 |access-date=June 13, 2015 |website=The Wall Street Journal}}</ref> O'Neal was an early investor in [[Google]].{{r|hernandez20220623}} In June 2015, he invested in technology startup Loyale3 Holdings Inc., a San Francisco brokerage firm whose website and mobile app enables companies to sell a piece of their [[Initial public offering|IPOs]] directly to small investors who put up as a little as $100 and also allows investors to regularly buy small amounts of shares in already public companies.<ref name="TELIS DEMOS" />

He has appeared in television commercials promoting the ''[[Counter-Strike: Global Offensive]]'' league ''[[ELeague]]''.<ref>{{cite web |date=May 18, 2016 |title=ELEAGUE have brought back Shaq's memorable acting skills |url=http://www.lazygamer.net/esports/eleague-brought-back-shaqs-memorable-acting-skills/ |url-status=live |archive-url=https://web.archive.org/web/20160519110503/http://www.lazygamer.net/esports/eleague-brought-back-shaqs-memorable-acting-skills/ |archive-date=May 19, 2016 |access-date=May 18, 2016}}</ref> O'Neal refused to endorse [[Wheaties]] cereal because he preferred [[Frosted Flakes]].{{r|hernandez20220623}} 

O'Neal has been a [[real estate entrepreneur]]. With Boraie Development, O'Neal has developed projects in his hometown of [[Newark, New Jersey]], including CityPlex12 and [[One Riverview (Newark)|One Riverview]].<ref>{{cite web |title=One River View at Rector |url=http://www.emporis.com/building/one-river-view-at-rector-newark-nj-usa |url-status=usurped |archive-url=https://web.archive.org/web/20140107163053/http://www.emporis.com/building/one-river-view-at-rector-newark-nj-usa |archive-date=January 7, 2014 |access-date=December 8, 2013 |publisher=Emporis}}</ref><ref>{{cite news |last=Haddon |first=Heather |date=September 26, 2013 |title=Star Comes Home to Build in Newark Shaquille O'Neal in Real Estate Development Partnership |url=https://online.wsj.com/news/articles/SB10001424052702304526204579099520256095060 |url-status=live |archive-url=https://web.archive.org/web/20140219004629/http://online.wsj.com/news/articles/SB10001424052702304526204579099520256095060 |archive-date=February 19, 2014 |access-date=March 14, 2017 |website=The Wall Street Journal}}</ref><ref>{{cite news |last=Munson |first=John |date=September 27, 2013 |title=Shaq comes back to Newark to break ground for city's first high-rise apartment in more than 50 years |url=http://www.nj.com/business/index.ssf/2013/09/shaquille_oneal_booker_newark.html |url-status=live |archive-url=https://web.archive.org/web/20140107022745/http://www.nj.com/business/index.ssf/2013/09/shaquille_oneal_booker_newark.html |archive-date=January 7, 2014 |access-date=March 22, 2014 |website=The Star-Ledger}}</ref><ref>{{cite news |date=September 30, 2013 |title=Booker, Shaquille O'Neal and other dignitaries break ground on new high-rise apartments |url=http://essexnewsdaily.com/news/newark/booker-shaquille-oneal-and-other-dignitaries-break-ground-on-new-high-rise-apartments |archive-url=https://web.archive.org/web/20140107021650/http://essexnewsdaily.com/news/newark/booker-shaquille-oneal-and-other-dignitaries-break-ground-on-new-high-rise-apartments |archive-date=January 7, 2014 |access-date=December 8, 2013 |publisher=Essex News Daily}}</ref><ref>{{cite web |title=New Jersey Economic Development Authority: Urban Transit Hub Tax Credit Program: Approved Projects |url=http://www.njeda.com/web/pdf/HUB_Activity.pdf |archive-url=https://web.archive.org/web/20131230233614/http://www.njeda.com/web/pdf/HUB_Activity.pdf |archive-date=December 30, 2013 |access-date=February 23, 2016 |website=njeda.com}}</ref> He sought to help [[Orlando, Florida|Orlando]] homeowners facing [[foreclosure]] by buying the [[mortgage loan|mortgages]] and selling the homes back to them under more affordable terms.<ref>{{Cite web |last=Schlueb |first=Mark |date=June 11, 2008 |title=Shaq: I can help homeowners fight off foreclosure |url=http://www.orlandosentinel.com/business/orl-shaq1108jun11,0,519616.story |archive-url=https://web.archive.org/web/20080613224548/http://www.orlandosentinel.com/business/orl-shaq1108jun11,0,519616.story |archive-date=June 13, 2008 |access-date=June 11, 2008 |website=Orlando Sentinel}}</ref>

O'Neal is on the [[advisory board]] for [[Tout (company)|Tout Industries]], a [[social media|social]] video service based in San Francisco.<ref name=giles/> He received the position in return for breaking news of his NBA retirement on the service.<ref>[[#oneal2011|O'Neal, MacMullan 2011]], pp. 263–4.</ref>

In September 2013, O'Neal became a minority owner of the [[Sacramento Kings]] professional basketball team.<ref>{{cite web|url=https://www.usatoday.com/story/sports/nba/kings/2013/09/23/shaq-sacramento-kings-shaquille-oneal/2854021/|title=Shaquille O'Neal buys a stake in the Sacramento Kings|website=[[USA Today]]|access-date=August 22, 2017|archive-date= September 8, 2017|archive-url=https://web.archive.org/web/20170908063414/https://www.usatoday.com/story/sports/nba/kings/2013/09/23/shaq-sacramento-kings-shaquille-oneal/2854021/|url-status=live}}</ref> In April 2018, O'Neal was named the general manager of Kings Guard Gaming, the Kings' [[NBA 2K League]] affiliate.<ref name= "ThePostGame"/> In January 2022, O'Neal sold his stake in the Kings.<ref>{{cite web |title=Shaquille O'Neal officially sells his stake in Sacramento Kings, walks away from 'our great partnership' |url=https://www.espn.com/nba/story/_/id/33054333/shaquille-oneal-officially-sells-stake-sacramento-kings-walks-away-our-great-partnership |website=ESPN |access-date=January 14, 2022 |date=January 12, 2022 |archive-date=January 13, 2022 |archive-url=https://web.archive.org/web/20220113100710/https://www.espn.com/nba/story/_/id/33054333/shaquille-oneal-officially-sells-stake-sacramento-kings-walks-away-our-great-partnership |url-status=live }}</ref>

O'Neal is an investor in [[esports]] team [[NRG Esports]].<ref>{{cite web|url=https://www.espn.com/esports/story/_/id/15000505/shaquille-oneal-alex-rodriguez-jimmy-rollins-invest-nrg-esports-teams|title=Shaq, A-Rod, Rollins invest in esports team|date=March 18, 2016|access-date=May 18, 2016|archive-date=May 18, 2016|archive-url=https://web.archive.org/web/20160518112816/http://espn.go.com/esports/story/_/id/15000505/shaquille-oneal-alex-rodriguez-jimmy-rollins-invest-nrg-esports-teams|url-status=live}}</ref> 

O'Neal favors [[franchising]] businesses because of their simplicity and proven success.{{r|hernandez20220623}} In late 2016, he purchased the [[Krispy Kreme]] location at 295 [[Ponce de Leon Avenue]] in [[Atlanta]]. O'Neal is also the global spokesperson for the company.<ref>{{Cite news|url=http://www.ajc.com/business/shaquille-neal-buys-krispy-kreme-store/ZanQNvMuFN3b91GFls2Q8K/|title= Shaquille O'Neal buys Krispy Kreme store|last=Chambers|first=Brianna|newspaper= The Atlanta Journal-Constitution|access-date=December 6, 2016|archive-date=December 20, 2016|archive-url=https://web.archive.org/web/20161220100646/http://www.ajc.com/business/shaquille-neal-buys-krispy-kreme-store/ZanQNvMuFN3b91GFls2Q8K/|url-status=live}}</ref> He owned, and later sold, 155 [[Five Guys]] fast food restaurants—about 10% of all locations—and owns 17 [[Auntie Anne's]] restaurants. O'Neal also owns 150 [[car wash]]es, 40 [[health club]]s, a movie theater in Newark, and the [[Big Chicken (restaurant chain)|Big Chicken]] brand of [[chicken sandwich]]es.{{r|hernandez20220623}}

In 2018, O'Neal created [[Shaq's Fun House]], an annual music festival, circus, and carnival, with [[Medium Rare (production company)|Medium Rare]].<ref>{{cite web |last1=Greenburg|first1=Zack |title= Shaq's Fun House: A Super-Size Super Bowl Party With Long-Term Ambitions |url=https://www.forbes.com/sites/zackomalleygreenburg/2018/12/11/shaqs-fun-house-a-super-sized-super-bowl-party-with-longterm-ambitions/|work=Forbes|access-date=May 21, 2019 |archive-date=May 17, 2019 |archive-url=https://web.archive.org/web/20190517031333/https://www.forbes.com/sites/zackomalleygreenburg/2018/12/11/shaqs-fun-house-a-super-sized-super-bowl-party-with-longterm-ambitions/ |url-status=live}}</ref> The event usually features celebrity DJs and performers.<ref>{{Cite web |date=2022-02-12|title=Meet the L.A. company behind Shaq's Fun House Super Bowl party |url=https://www.latimes.com/entertainment-arts/business/story/2022-02-11/medium-rare-shaq-super-bowl |access-date=2022-02-15 |website=Los Angeles Times |language=en-US |archive-date=February 15, 2022|archive-url=https://web.archive.org/web/20220215012439/https://www.latimes.com/entertainment-arts/business/story/2022-02-11/medium-rare-shaq-super-bowl|url-status=live}}</ref><ref>{{Cite web |last=Gardner |first=Chris |date=2022-01-05|title=Shaquille O'Neal on Crypto Craze and Bringing Shaq's Fun House to L.A. on Super Bowl Weekend|url=https://www.hollywoodreporter.com/lifestyle/lifestyle-news/shaq-fun-house-los-angeles-super-bowl-weekend-parties-1235069961/|access-date=2022-02-15|website=The Hollywood Reporter |language=en-US |archive-date=February 7, 2022 |archive-url=https://web.archive.org/web/20220207110133/https://www.hollywoodreporter.com/lifestyle/lifestyle-news/shaq-fun-house-los-angeles-super-bowl-weekend-parties-1235069961/ |url-status=live}}</ref> In 2022, O'Neal premiered Shaqtoberfest, a Halloween event in Long Beach, California.<ref>{{Cite web |date=October 19, 2022 |title=Shaqtoberfest brings Halloween to Long Beach alongside the Queen Mary |url=https://abc7.com/shaq-shaquille-oneal-long-beach-shaqtoberfest/12348025/ |url-status=live |archive-url=https://web.archive.org/web/20230907205608/https://abc7.com/shaq-shaquille-oneal-long-beach-shaqtoberfest/12348025/ |archive-date=September 7, 2023 |access-date=September 7, 2023 |website=abc7.com}}</ref><ref>{{Cite web |date=Oct 15, 2022 |title=Lakers News: Shaqtoberfest Invades Long Beach |url=https://www.si.com/nba/lakers/news/is-la-ready-for-shaqtoberfest-ak1987 |url-status=live |archive-url=https://web.archive.org/web/20230907205817/https://www.si.com/nba/lakers/news/is-la-ready-for-shaqtoberfest-ak1987 |archive-date=September 7, 2023 |access-date=September 7, 2023 |website=si.com}}</ref>

In early 2019, O'Neal joined the [[Papa John's]] board of directors and invested in nine stores in the Atlanta area. As part of the three-year contract, he became the spokesperson for the company .<ref>{{cite news |last1=Meyersohn |first1=Nathaniel |title=Shaq is joining Papa John's board of directors |url=https://www.cnn.com/2019/03/22/business/shaq-papa-johns-trnd/index.html |website=CNN Business |date=March 22, 2019 |access-date=March 22, 2019 |archive-date=March 22, 2019 |archive-url=https://web.archive.org/web/20190322140325/https://www.cnn.com/2019/03/22/business/shaq-papa-johns-trnd/index.html |url-status=live}}</ref> The next year, Papa John's introduced the Shaq-a-Roni, a pizza dedicated to O'Neal.<ref>{{cite press release |url=https://ir.papajohns.com/news-releases/news-release-details/papa-johns-and-shaquille-oneal-launch-new-shaq-roni-pizza |title=Papa John's and Shaquille O'Neal Launch New Shap-a-roni Pizza |publisher=Papa John's |date=June 29, 2020 |access-date=December 7, 2023 |archive-date=November 23, 2023 |archive-url=https://web.archive.org/web/20231123044546/https://ir.papajohns.com/news-releases/news-release-details/papa-johns-and-shaquille-oneal-launch-new-shaq-roni-pizza |url-status=live}}</ref>

In 2021, O'Neal, among other high-profile athletes and celebrities, was a paid spokesperson for [[FTX (company)|FTX]], a [[cryptocurrency exchange]]. In November 2022, [[Bankruptcy of FTX|FTX filed for bankruptcy]], wiping out billions of dollars in customer funds as well as O'Neal's personal stake in the company. He, alongside other spokespeople, has been sued for promoting unregistered securities.<ref>{{Cite web |last=Florio |first=Mike |date=2022-11-16 |title=Tom Brady is sued in connection with FTX collapse |url=https://profootballtalk.nbcsports.com/2022/11/16/tom-brady-is-sued-in-connection-with-ftx-collapse/ |access-date=2022-11-16 |website=ProFootballTalk |language=en-US |archive-date=December 6, 2022 |archive-url=https://web.archive.org/web/20221206163307/https://profootballtalk.nbcsports.com/2022/11/16/tom-brady-is-sued-in-connection-with-ftx-collapse/ |url-status=live }}</ref><ref>{{cite news|last1=Zeitchik|first1=Steven|last2=Mark|first2=Julian|date=December 14, 2022|title=Tom Brady pushed crypto to his fans. This lawyer wants him to pay up.|newspaper=The Washington Post|url=https://www.washingtonpost.com/business/2022/12/14/ftx-class-action-lawsuit/|access-date=December 14, 2022|archive-date=December 14, 2022|archive-url=https://web.archive.org/web/20221214183551/https://www.washingtonpost.com/business/2022/12/14/ftx-class-action-lawsuit/|url-status=live}}</ref><ref>{{cite news|last1=Scipioni|first1=Jade|last2=Albert-Deitch|first2=Cameron|date=December 15, 2022|title=Shaq distances himself from crypto and FTX collapse: 'I was just a paid spokesperson'|publisher=CNBC|url=https://www.cnbc.com/2022/12/15/shaq-on-crypto-ftx-post-collapse-i-was-just-a-paid-spokesperson.html|access-date=December 15, 2022|archive-date=December 15, 2022|archive-url=https://web.archive.org/web/20221215165321/https://www.cnbc.com/2022/12/15/shaq-on-crypto-ftx-post-collapse-i-was-just-a-paid-spokesperson.html|url-status=live}}</ref> In February 2022, the [[United States Court of Appeals for the Eleventh Circuit|U.S. 11th Circuit Court of Appeals]] ruled in a lawsuit against [[Bitconnect]] that the [[Securities Act of 1933]] extends to [[Targeted advertising|targeted solicitation]] using social media.<ref>{{cite news|last=Lawler|first=Richard|date=February 18, 2022|title=Influencers beware: promoting the wrong crypto could mean facing a class-action lawsuit|website=The Verge|publisher=Vox Media|url=https://www.theverge.com/2022/2/18/22941470/bitconnect-ponzi-bitcoin-securities-act-sec-lawsuit-influencers-youtube-tiktok|access-date=July 13, 2022|archive-date=July 18, 2022|archive-url=https://web.archive.org/web/20220718010038/https://www.theverge.com/2022/2/18/22941470/bitconnect-ponzi-bitcoin-securities-act-sec-lawsuit-influencers-youtube-tiktok|url-status=live}}</ref>

In October 2023, O'Neal was named [[Reebok]]'s president of Basketball.<ref>{{cite web |title=Reebok names Shaquille O'Neal president of basketball, Allen Iverson as VP |url=https://sports.yahoo.com/reebok-names-shaquille-oneal-president-of-basketball-allen-iverson-as-vp-153453912.html |website=sports.yahoo.com |access-date=January 7, 2024 |date=12 October 2023 |archive-date=January 7, 2024 |archive-url=https://web.archive.org/web/20240107151526/https://sports.yahoo.com/reebok-names-shaquille-oneal-president-of-basketball-allen-iverson-as-vp-153453912.html |url-status=live }}</ref>

In September 2024, O'Neal launched the Shaq-a-licious XL Gummies line of oversized [[gummy candy]] with [[The Hershey Company]].<ref>{{cite web |last1=Gutterman |first1=Ron |title=Lakers News: Shaquille O'Neal Unveils Shaqalicious XL Gummy Candy Line |url=https://lakersnation.com/lakers-news-shaquille-oneal-debuting-shaqalicious-xl-gummy-candy-line/ |website=Lakers Nation |access-date=2 March 2025 |date=9 September 2024}}</ref>