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==== Wellness industry ==== The growing popularity and attention given to positive psychology research has influenced industry growth, development, and consumption of products and services meant to cater to wellness and well-being. According to the Global Wellness Institute, as of 2023, the global wellness economy is valued at {{US$|6.3}}{{nbsp}}trillion;<ref>{{cite web|url=https://globalwellnessinstitute.org/industry-research/the-global-wellness-economy/|title=Wellness Economy Data Series|website=Global Wellness Institute|access-date=2023-08-08}}</ref> the key sectors of the industry included Nutrition, Personal Care and Beauty, and Physical activity, while the Mental wellness and Public health sectors accounted for approximately {{US$|1}}{{nbsp}}billion. Companies highlight happiness and well-being in their marketing strategies. Food and beverage companies such as [[Coca-Cola]]<ref>{{Cite web|last=McCarthy|first=Jeremy|date=2013-05-07|title=Coca-Cola Really Does Sell Happiness|url=http://psychologyofwellbeing.com/201305/coca-cola-really-does-sell-happiness.html|access-date=2020-11-30|website=The Psychology of Wellbeing|language=en-US}}</ref> and [[Pocky]]—whose motto is "Share happiness!"<ref>{{Cite web|title=About|url=https://pocky.com/about|website=Pocky|quote=Pocky is about sharing happiness with friends, family, coworkers...}}</ref>—emphasize happiness in their commercials, branding, and descriptions. CEOs at retail companies such as Zappos have profited by publishing books detailing how they deliver happiness,<ref>{{Cite book|last=Hsieh|first=Tony|title=Delivering happiness: a path to profits, passion, and purpose|year=2010|publisher=Business Plus|isbn=978-0-446-56304-8|edition=1st|location=New York|oclc=320191190}}</ref> while Amazon's logo features a dimpled smile.<ref>{{Cite web|last=Rogoza|first=Roman|date=2012-08-22|title=Arrow or Smile: What Message Is Hidden in Amazon Logo?|url=https://www.logaster.com/blog/amazon-logo/|access-date=2020-11-30|website=Logaster Blog|language=en-GB}}</ref>
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