Editing Lincoln Motor Company (section)

===Mark series (1968–1998)===
Intended as a successor of the 1956–1957 Continental Mark II personal luxury car, the Continental Mark III was the first generation of the revived Continental Mark series. Marketed as personal luxury cars, the Mark series served as the flagship of the entire Ford Motor Company range. Though marketed and serviced through the Lincoln-Mercury dealer network, Mark series vehicles did not carry Lincoln badging (with the exception of the four-point star badge, itself inherited from the Continental Mark II), with Ford officially using Continental as the brand name (later used for 1981–1985 Mark-series VINs).

For 1986, the Continental Mark VII was renamed the Lincoln Mark VII in an effort to end nomenclature and advertising confusion over the model line. The successor 1993–1998 Mark VIII would use the Lincoln brand name throughout its entire production.

Along with serving as a flagship model line, the Mark series offered Designer Edition option packages for the 1976 Mark IV. In 1982, Lincoln introduced its first Designer Edition vehicle, offering a Cartier Edition Town Car, offering the option through 2003. The feature of design-coordinated interiors and exteriors made their return in 2017 with the introduction of its flagship Black Label trim series.