Editing Diego Maradona (section)

==In popular culture==
{{Main|New Maradona}}
[[File:Maradona - grafiti.jpg|thumb|upright=0.8|Graffiti of Maradona. His nickname D10S alludes to his playing number and the Spanish word for God.<ref>{{cite news |title=Church of Maradona faithful touched by the Hand of God |url=https://www.independent.ie/sport/soccer/church-of-maradona-faithful-touched-by-the-hand-of-god-26488898.html |access-date=31 December 2022 |work=The Independent}}</ref>]]
In Argentina, Maradona is considered an icon. Concerning the idolatry that exists in his country, former teammate [[Jorge Valdano]] said: 
{{blockquote|At the time that Maradona retired from active football, he left Argentina traumatized. Maradona was more than just a great footballer. He was a special compensation factor for a country that in a few years lived through several [[Dirty War|military dictatorships]] and social frustrations of all kinds. Maradona offered to Argentines a way out of their collective frustration, and that's why people there love him as a divine figure.<ref name="Deportes">{{cite web|url=https://espndeportes.espn.com/news/story?id=455305 |title=¿Es el sucesor natural?|work=[[ESPN Deportes]]|language=es|date=29 June 2006|access-date=12 October 2022}}</ref>}} In leading his nation to the 1986 World Cup, and in particular his performance and two goals in the quarter-final against England, [[Guillem Balagué]] writes: "That Sunday in Mexico City, the world saw one man single-handedly – in more than one sense of the phrase – lift the mood of a depressed and downtrodden nation into the stratosphere. With two goals in the space of four minutes, he allowed them to dare to dream that they, like him, could be the best in the world. He did it first by nefarious and then spellbindingly brilliant means. In those moments, he went from star player to legend."<ref name="Balague"/>

Since 1986, it has been common for Argentines abroad to hear Maradona's name as a token of recognition, even in remote places.<ref Name=Guardian/> The [[Tartan Army]] sing a version of the [[Hokey Cokey]] in honour of the [[The hand of God|Hand of God goal]] against England.<ref>{{cite web|url=https://www.heraldscotland.com/default_content/12403953.raise-glass-maradona-tom-shields-sport-diary/|title= Lets Raise a Glass to Maradona, Tom Shields Sports Diary|work=[[The Herald (Glasgow)|Sunday Herald]]|first=Tom|last=Shields|date=9 April 2006|access-date=12 October 2022}}</ref> In Argentina, Maradona is often talked about in terms reserved for legends. In the Argentine film ''[[Son of the Bride|El hijo de la novia]]'' ("Son of the Bride"), somebody who impersonates a [[Priest#Catholic and Orthodox|Catholic priest]] says to a bar patron, "They idolized him and then crucified him." When a friend scolds him for taking the prank too far, the fake priest retorts, "But I was talking about Maradona." He is the subject of the film ''[[El camino de San Diego]]'', though he himself only appears in archive footage.<ref>{{cite web|url=http://www.fipresci.org/festivals/archive/2006/havana/sandiego_asanjurjo.htm |title=Havana 2006 "The Road to San Diego" A Chronicle of Men and Heroes|first=Alvaro Sanjurjo|last= Toucon|date=2006|work=[[International Federation of Film Critics|FIPRESCI]]|archive-url=https://web.archive.org/web/20070927020453/http://www.fipresci.org/festivals/archive/2006/havana/sandiego_asanjurjo.htm |archive-date=27 September 2007 |url-status=dead}}</ref>

Maradona was included in many [[cameo appearance|cameo]]s in the Argentine comic book ''[[El Cazador de Aventuras]]''. After the closing of it, the authors started a new short-lived comic book titled ''El Die'',<!-- Note: This is not a mistake, the comic book was actually called "El Die", not "El Diez", which would had been grammatically correct. The "mistake" was done for humorous effect --> using Maradona as the main character. Maradona has had several online Flash games that are entirely dedicated to his legacy.<ref>{{cite web|url=http://www.soccergamespot.com/world-cup-games/maradona| title=Maradona Soccer Game|archive-url=https://archive.today/20130706014409/http://www.soccergamespot.com/world-cup-games/maradona|archive-date= 6 July 2013|url-status=dead}}</ref> In [[Rosario]], Argentina, locals organized the [[parody religion]] of the "[[Iglesia Maradoniana|Church of Maradona]]". The organization reformulates many elements from Christian tradition, such as Christmas or prayers, reflecting instead details from Maradona. It had 200 founding members, and tens of thousands more have become members via the church's official web site.<ref>{{cite web|url=http://news.bbc.co.uk/sport2/hi/football/3666357.stm |title=Maradona in intensive care|work=[[BBC Sport]]|date=28 April 2004|access-date=12 October 2022}}</ref>

[[File:Queen maradona.jpg|thumb|left|Maradona (middle) with [[Queen (band)|Queen]] during the rock band's [[The Game Tour|1981 South American tour]]]]
Many Argentine artists performed songs in tribute to Diego, such as "La Mano de Dios" by [[Rodrigo Bueno|El Potro Rodrigo]], "Maradona" by [[Andrés Calamaro]], "Para siempre Diego" (Diego Forever) by [[Los Ratones Paranoicos]], "Francotirador" (Sniper) by [[Attaque 77]], "Maradona Blues" by [[Charly García]], "Santa Maradona" (Saint Maradona) by [[Mano Negra (band)|Mano Negra]], and "La Vida Tómbola" by [[Manu Chao]], among others. There are also other films, such as: ''Maradona, La Mano de Dios'' (Maradona, the Hand of God), ''Amando a Maradona'' (Loving Maradona), and ''[[Maradona by Kusturica]]''.<ref name="Film"/> In March 1981, [[Queen (band)|Queen]] were introduced to Maradona backstage during their concert at the Vélez Sarsfield Stadium.<ref>{{Cite book|last=Blake|first=Mark|year=2010|title=Is This The Real Life? The Untold Story of Queen|publisher=Arum Press|page=255}}</ref>

By 1982, Maradona had become one of the biggest sports stars in the world and had endorsements with many companies, including [[Puma SE|Puma]] and [[Coca-Cola]], earning him an additional $1.5&nbsp;million per year on top of his club salary.<ref name="commercial"/> In 1982, he featured in a World Cup commercial for Coca-Cola, and a Japanese commercial for Puma.<ref name="commercial">Jimmy Burns (2011) "Maradona: The Hand of God". pp. 71, 84. A&C Black</ref> In 1984 he earned $7m a year at Napoli, and sponsorships included $5m from [[Hitachi]].<ref name="Amis"/> In 1984, a poll from [[IMG (company)|IMG]] named Maradona the best known person in the world.<ref name="Amis">{{cite news |last1=Amis |first1=Martin |title=In search of Dieguito |url=https://www.theguardian.com/football/2004/oct/01/sport.sportandleisurebooks |access-date=22 August 2021 |work=The Guardian |date=1 October 2004}}</ref> In 2010 he appeared in a commercial for French fashion house [[Louis Vuitton]], indulging in a game of [[table football]] with fellow World Cup winners [[Pelé]] and [[Zinedine Zidane]].<ref>[http://www.gq-magazine.co.uk/style/articles/2010-04/26/gq-style-news-maradona-pele-and-zidane-for-louis-vuitton "Maradona, Pelé and Zidane for Vuitton"]. GQ Magazine. Retrieved 14 May 2014</ref> Maradona featured in the music video to the 2010 World Cup song "[[Waka Waka (This Time for Africa)|Waka Waka]]" by [[Shakira]], with footage shown of him celebrating Argentina winning the 1986 World Cup.<ref name="World Cup video">{{cite news |date=8 June 2010 |title=Shakira launches clip 'Waka Waka' Cup official music |url=http://esportes.terra.com.br/futebol/copa/2010/noticias/0,,OI4480146-EI14416,00-Shakira+lanca+clipe+de+Waka+Waka+musica+oficial+da+Copa.html |publisher=Reforma |language=pt |access-date=9 June 2010 |archive-date=31 March 2012 |archive-url=https://web.archive.org/web/20120331070734/http://esportes.terra.com.br/futebol/copa/2010/noticias/0,,OI4480146-EI14416,00-Shakira+lanca+clipe+de+Waka+Waka+musica+oficial+da+Copa.html |url-status=dead }}</ref>

[[File:NIG-ARG (11).jpg|thumb|Banners depicting Maradona – such as this where he features alongside [[Lionel Messi]] at the [[2018 FIFA World Cup|2018 World Cup]] in Russia – often appear at Argentina games.]]

A 2006 television commercial for Brazilian soft drink [[Guaraná Antarctica]] portrayed Maradona as a member of the Brazil national team, including wearing the yellow jersey and singing the Brazilian national anthem with Brazilian players [[Ronaldo (Brazilian footballer)|Ronaldo]] and [[Kaká]].<ref>{{cite web |url=http://www.archivo10.com/videos/maradona_videos07.html |title=ARCHIVO 10, Diego Maradona – Videos de publicidades |publisher=Archivo10.com |access-date=6 May 2011|archive-url=https://web.archive.org/web/20110707155707/http://www.archivo10.com/videos/maradona_videos07.html|archive-date=7 July 2011|url-status=dead}}</ref> Later on in the commercial he wakes up realizing it was a nightmare after having too much of the drink. This generated some controversy in the Argentine media after its release (although the commercial was not supposed to air for the Argentine market, fans could see it online). Maradona replied that he had no problem wearing the Brazilian national squad jersey despite [[Argentina–Brazil football rivalry|Argentina and Brazil's tense football rivalry]], but that he would refuse to wear the shirt of [[Club Atlético River Plate|River Plate]], [[Boca Juniors]]' [[Superclásico|traditional rival]].<ref>{{cite web |url=http://www.adnews.com.br/publicidade.php?id=28306 |title=Maradona diz não se arrepender de usar camisa do Brasil na TV |date=30 April 2006 |work=AdNews.com.br |url-status=dead |archive-url=https://web.archive.org/web/20110706151608/http://www.adnews.com.br/publicidade.php?id=28306 |archive-date=6 July 2011}}</ref> There is a documented phenomenon of Brazilians being named in honour of Maradona,<ref>{{cite news |title=World Cup 2014: Brazilians named after Maradona and Lineker |url=https://www.bbc.co.uk/sport/0/football/27971359 |access-date=1 February 2015 |work=BBC Sport |date=23 June 2014}}</ref> an example being footballer [[Diego Costa]].<ref>{{cite news |last1=Burt |first1=Jason |title=Diego Costa: I take things to limit but I did nothing wrong |url=https://www.telegraph.co.uk/sport/football/teams/chelsea/11381605/Diego-Costa-I-take-things-to-limit-but-I-did-nothing-wrong.html |archive-url=https://ghostarchive.org/archive/20220110/https://www.telegraph.co.uk/sport/football/teams/chelsea/11381605/Diego-Costa-I-take-things-to-limit-but-I-did-nothing-wrong.html |archive-date=10 January 2022 |url-access=subscription |url-status=live |access-date=31 January 2015 |newspaper=[[The Daily Telegraph]] |date=31 January 2015}}{{cbignore}}</ref>

In 2017, Maradona featured as a legendary player in the football video games ''[[FIFA 18]]'' and ''[[Pro Evolution Soccer 2018]]''.<ref>[https://www.standard.co.uk/sport/football/ea-sports-add-diego-maradona-to-fifa-18-with-95rated-card-a3599761.html "FIFA 18 to include 95-rated icon Diego Maradona as EA Sports adds footballing legend to Ultimate Team"]. Evening Standard. Retrieved 8 September 2017</ref> In 2019, a documentary film titled ''[[Diego Maradona (film)|Diego Maradona]]'' was released by [[Academy Awards|Academy Award]] and [[BAFTA Award]] winning filmmaker [[Asif Kapadia]], director of ''[[Amy (2015 film)|Amy]]'' (on singer [[Amy Winehouse]]) and ''[[Senna (film)|Senna]]'' (on motor racing driver [[Ayrton Senna]]). Kapadia stated that "
...Maradona is the third part of a trilogy about child geniuses and fame."<ref>{{cite news |title=Film-maker Asif Kapadia: 'Maradona is the third part of a trilogy about child geniuses and fame' |url=https://www.theguardian.com/film/2017/jun/25/asif-kapadia-diego-maradona-senna-amy-interview |newspaper=The Guardian |date=1 October 2017}}</ref> He added, "...I was fascinated by his journey, wherever he went there were moments of incredible brilliance and drama. He was a leader, taking his teams to the very top, but also many lows in his career. He was always the little guy fighting against the system... and he was willing to do anything, to use all of his cunning and intelligence to win."<ref>{{cite news |title=Amy director Asif Kapadia set to make Maradona documentary |url=https://www.independent.co.uk/arts-entertainment/films/news/amy-director-asif-kapadia-set-to-make-maradona-documentary-a6841391.html |first=Jacob|last= Stolworthy| newspaper=The Independent |date=1 October 2017|access-date=10 October 2022}}</ref>