Editing Behavioral economics (section)

=== Evolutionary psychology ===
{{Main|Evolutionary psychology}}
{{Further|Evolutionary economics}}
An [[evolutionary psychology]] perspective states that many of the perceived limitations in rational choice can be explained as being rational in the context of maximizing biological [[Fitness (biology)|fitness]] in the ancestral environment, but not necessarily in the current one. Thus, when living at subsistence level where a reduction of resources may result in death, it may have been rational to place a greater value on preventing losses than on obtaining gains. It may also explain behavioral differences between groups, such as males being less risk-averse than females since males have more variable [[reproductive success]] than females. While unsuccessful risk-seeking may limit reproductive success for both sexes, males may potentially increase their reproductive success from successful risk-seeking much more than females can.<ref name="AEP">Paul H. Rubin and C. Monica Capra. The evolutionary psychology of economics. In {{Cite book|last1=Roberts|first1=S. C.|url={{google books |plainurl=y |id=I20uPfEjsNQC}}|title=Applied Evolutionary Psychology|publisher=Oxford University Press|year=2011|isbn=9780199586073|editor1-last=Roberts|editor1-first=S. Craig|doi=10.1093/acprof:oso/9780199586073.001.0001}}</ref>