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===Old Austin=== [[File:Austin Texas Rent.webp|thumb|Austin, Texas average monthly rent]] "Old Austin" is an [[adage]] often used by [[nostalgic]] natives.<ref>{{Cite news |date=July 5, 2013 |title=The Fight Over Keeping Austin Weird |magazine=Time |url=https://nation.time.com/2013/07/05/the-fight-over-keeping-austin-weird/}}</ref> The term "Old Austin" refers to a time when the city was smaller and more [[Bohemianism|bohemian]] with a considerably lower cost of living and better known for its lack of traffic, [[Hipster (contemporary subculture)|hipsters]], and [[urban sprawl]].<ref>{{Cite web |title=What do you miss most about 'old Austin'? |url=http://www.statesman.com/weblogs/all-ablog-austin/2014/apr/25/think-old-austin-long-gone/ |access-date=January 27, 2017 |website=Statesman.com |archive-date=January 15, 2016 |archive-url=https://web.archive.org/web/20160115191731/http://www.statesman.com/weblogs/all-ablog-austin/2014/apr/25/think-old-austin-long-gone/ }}</ref> It is often employed by longtime residents expressing displeasure at the rapidly changing culture,<ref>{{Cite web |last1=Ainsworth |first1=Kelli |last2=Connelly |first2=Kelly |last3=Dunbar |first3=Wells |date=October 11, 2012 |title=What Draws People to Austin (And What Drives Them Away) |url=http://kut.org/post/what-draws-people-austin-and-what-drives-them-away |access-date=January 27, 2017 |website=Kut.org |archive-date=November 12, 2016 |archive-url=https://web.archive.org/web/20161112074445/http://kut.org/post/what-draws-people-austin-and-what-drives-them-away |url-status=live }}</ref> or when referencing nostalgia of Austin culture.<ref>{{Cite web |date=March 25, 2021 |title=What's The Story Behind Herman The Singing Plumber? |url=https://www.kut.org/austin/2021-03-25/whats-the-story-behind-herman-the-singing-plumber |access-date=April 1, 2021 |website=KUT Radio, Austin's NPR Station |language=en|author-first1=Michelle|author-last1=Dahlenburg}}</ref> The growth and popularity of Austin<ref>{{Cite news |date=February 19, 2014 |author-last1=Pope|author-first1=Colin|title=How many people move to Austin a day? Here's the official number |work=Austin Business Journal |url=http://www.bizjournals.com/austin/blog/at-the-watercooler/2014/02/how-many-people-move-to-austin-a-day-heres-the.html |access-date=August 4, 2016}}</ref> can be seen by the expansive development taking place in its downtown landscape.<ref>{{Cite web |title=Austin, then and now |url=http://projects.statesman.com/then-and-now/growth-then-now.html |archive-url=https://web.archive.org/web/20150516030641/http://projects.statesman.com/then-and-now/growth-then-now.html |archive-date=May 16, 2015 |access-date=January 27, 2017 |website=POrojects.statesman.com}}</ref> This growth can have a negative impact on longtime small businesses that cannot keep up with the expenses associated with [[gentrification]] and the rising cost of real estate.<ref>{{Cite web |title=East Austin restaurant El Azteca likely closing after 53 years |url=http://dining.blog.austin360.com/2016/08/15/east-austin-restaurant-el-azteca-likely-closing-after-53-years/ |archive-url=https://web.archive.org/web/20160818140454/http://dining.blog.austin360.com/2016/08/15/east-austin-restaurant-el-azteca-likely-closing-after-53-years/ |archive-date=August 18, 2016 |access-date=August 19, 2016 |website=Austin 360}}</ref> A former Austin musician, [[Dale Watson (singer)|Dale Watson]], described his move away from Austin, "I just really feel the city has sold itself. Just because you're going to get $45 million for a company to come to town β if it's not in the best interest of the town, I don't think they should do it. This city was never about money. It was about quality of life."<ref>{{Cite web |date=March 8, 2018 |title=Dale Watson On Leaving Austin: 'The City Has Sold Itself' |url=http://kut.org/post/dale-watson-leaving-austin-city-has-sold-itself |website=NPR |access-date=March 9, 2018 |archive-date=March 9, 2018 |archive-url=https://web.archive.org/web/20180309015706/http://kut.org/post/dale-watson-leaving-austin-city-has-sold-itself |url-status=live }}</ref> Though much is changing rapidly in Austin, businesses such as Thundercloud Subs are thought by many to maintain classic Austin business cultural sentiments unique to the history of the city; as Diana Burgess stated, "I definitely appreciate that they haven't raised their prices a ton or made things super fancy. I think it speaks to that <u>original Old Austin vibe</u>. A lot of us that grew up here really appreciate that."<ref>{{Cite magazine|date=2022-01-27|title=An Oral History of ThunderCloud Subs|url=https://www.austinmonthly.com/an-oral-history-of-thundercloud-subs/|access-date=2022-01-28|magazine=Austin Monthly Magazine|language=en-US}}</ref> Aaron Franklin, owner of [[Franklin Barbecue]], credited the Old Austin cultural mindset and community support with the success of his barbecue restaurant and the long lines that have supported his business since starting it out of a food trailer in 2009.<ref>{{Cite news |last1=Machen |first1=Rod |date=May 15, 2015 |title=Catching Up With Aaron Franklin |url=https://www.austinchronicle.com/food/2015-05-15/catching-up-with-aaron-franklin |access-date=2024-12-03 |newspaper=Austin Chronicle |language=en-US}}</ref>
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