Editing Scandinavian Airlines (section)

==== Controversial advertising campaign ====
On 10 February 2020, SAS released 2 minutes and 45 seconds long commercial on [[YouTube]] titled "What is truly Scandinavian?"<ref>{{Cite AV media |publisher=SAS - Scandinavian Airlines |date=2020-03-13 |title=SAS - What is truly Scandinavian? |via=YouTube |url=https://www.youtube.com/watch?v=ShfsBPrNcTI |access-date=2022-05-14 |archive-url=https://web.archive.org/web/20200313161311/https://www.youtube.com/watch?v=ShfsBPrNcTI |archive-date=13 March 2020}}</ref> which tells a story about company's values and highlighting the ideas and inventions that [[globalism]] brought to [[Scandinavia]], which caused an outrage among right-wing groups due to its perceived denigration of Scandinavian culture.<ref>{{Cite web |date=2020-02-12 |title=Casper Schrøder om SAS-video: 'De er valet and i et mine felt |url=https://www.dr.dk/nyheder/penge/casper-schroeder-om-sas-video-de-er-vadet-ind-i-et-minefelt |access-date=2022-05-14 |website=DR |language=da}}</ref><ref>{{Cite web |last=Nikel |first=David |title=Is Anything Truly Scandinavian? The Bizarre SAS Ad Controversy Explained |url=https://www.forbes.com/sites/davidnikel/2020/02/13/is-anything-truly-scandinavian-the-bizarre-sas-ad-controversy-explained/ |access-date=2022-05-14 |website=Forbes}}</ref><ref>{{Cite web |last=Martins |first=Lais |title=What an airline advert revealed about Scandinavian nationalism |url=https://www.aljazeera.com/features/2020/4/8/what-an-airline-advert-revealed-about-scandinavian-nationalism |access-date=2022-05-14 |website=www.aljazeera.com}}</ref><ref>{{Cite web |last1=Schlappig |first1=Ben |date=2020-02-12 |title=The Controversial Ad That Scandinavian Airlines Pulled After A Day |url=https://onemileatatime.com/controversial-scandinavian-airlines-ad/ |access-date=2022-05-14 |website=One Mile at a Time}}</ref> On 12 February 2020, SAS Group, a parent company of SAS, released a statement that they would continue with the advertising campaign despite the outrage.<ref>{{Cite web |title=SAS continues the campaign" What is truly Scandinavian" - SAS |url=https://www.sasgroup.net/newsroom/press-releases/2020/sas-continues-the-campaign-what-is-truly-scandinavian/ |access-date=2022-05-14 |website=www.sasgroup.net}}</ref>

On 13 February 2020, 3 days after commercial was published, SAS offices in [[Adelgade]], [[Copenhagen]] and advertising agency &Co which produced the commercial received [[bomb threat]]s.<ref name=":0">{{Cite web |date=2020-03-13 |title=Bomb Alert in Copenhagen Over Controversial SAS Ad Campaign - Bloomberg |url=https://www.bloomberg.com/news/articles/2020-02-13/bomb-alert-in-copenhagen-over-controversial-sas-ad-campaign |url-status=live |archive-url=https://web.archive.org/web/20200313161311/https://www.bloomberg.com/news/articles/2020-02-13/bomb-alert-in-copenhagen-over-controversial-sas-ad-campaign |archive-date=2020-03-13 |access-date=2022-05-14 |website=Bloomberg}}</ref><ref>{{Cite web |date=2020-02-13 |title=Copenhagen agency that made SAS ad targeted with 'hoax' bomb threat |url=https://www.thelocal.dk/20200213/copenhagen-agency-that-made-sas-ad-targeted-with-false-bomb-threat/ |access-date=2022-05-14 |website=The Local Denmark}}</ref><ref>{{Cite web |title=SAS' reklamebyrå utsatt for bombetrussel |url=https://www.aftenposten.no/verden/i/XgLjwn/bombetrussel-mot-reklamebyraa-som-laget-sas-reklame |access-date=2022-05-14 |website=www.aftenposten.no |date=13 February 2020 |language=nb}}</ref><ref name=":2">{{Cite web |last=Kolseth |first=Hans Ivar Moss |date=2020-02-13 |title=Bombetrussel mot SAS sitt reklamebyrå |url=https://www.nrk.no/urix/bombetrussel-mot-sas-sitt-reklamebyra-1.14901058 |access-date=2022-05-14 |website=NRK |language=nn-NO}}</ref><ref name=":3">{{Cite web |last=Lepperød |first=Trond |date=2020-02-13 |title=Bombetrussel mot reklamebyrået bak SAS-kampanje |url=https://www.nettavisen.no/12-95-3423923201 |access-date=2022-05-14 |website=Nettavisen |language=no}}</ref> Later, a shorter 45 second version of the same commercial was republished on [[Facebook]] by SAS and official version on YouTube made private.<ref name=":0" /><ref name=":2" /><ref name=":3" />