Editing Sainsbury's (section)

=== Slogans ===

Over the years, Sainsbury's has used many slogans:
* ''"Quality perfect, Prices Lower"'' – The slogan used on the shop-front of the Islington shop in 1882.<ref>{{cite news|url=https://www.theguardian.com/lifeandstyle/2010/oct/16/sainsburys-great-dynasties-ian-sansom|title=
Great dynasties of the world: The Sainsburys|date=16 October 2010|newspaper=The Guardian| access-date=15 February 2023}}</ref>
* ''"Sainsbury's For Quality, Sainsbury's For Value"'' – Used from the early 20th century.<ref>{{cite news|url=https://www.theguardian.com/media/2005/sep/19/business.advertising|title=Sainsbury's unveils new slogan|date=19 September 2015|newspaper=The Guardian| access-date=15 February 2023}}</ref>
* ''"Sainsbury's. Essentials for the Essentials."''  – Used from around 1993.<ref>{{cite web|url=https://www.yumpu.com/en/document/read/2638494/aldi-in-australia-what-will-be-the-impact-coriolis|page=44|title=Aldi in Australia quoting from Super Marketing April 1995|  access-date=15 February 2023}}</ref>
* ''"Good Food Costs Less At Sainsbury's"'' – Used from the 1960s to the 1990s. Described by BBC News as "probably the best-known advertising slogan in retailing."<ref>{{cite news | title = Stores at war: winning secrets | work = BBC News | date = 4 June 1999 | url = http://news.bbc.co.uk/1/hi/business/the_company_file/360997.stm | access-date = 11 October 2006 | archive-date = 4 December 2003 | archive-url = https://web.archive.org/web/20031204050406/http://news.bbc.co.uk/1/hi/business/the_company_file/360997.stm | url-status = live }}</ref>
* ''"Sainsbury's – Everyone's Favourite Ingredient"'' – Used in a series of TV commercials in the 1990s which featured celebrities cooking Sainsbury's food.<ref>{{cite news|url=https://www.marketingweek.com/sainsburys-takes-first-step-into-tv-sponsorship/|title=Sainsbury's takes first step into TV sponsorship|date=3 November 1995|newspaper=Marketing Week| access-date=15 February 2023}}</ref>
* ''"Value to shout about"'' – A 1998/1999 campaign fronted by [[John Cleese]] which was widely claimed to have been a major mistake. Sainsbury's said it actually depressed sales. However, the company had been losing sales for years because of the rise of Tesco.<ref>{{cite news | last = Pollock | first = Ian | title = What's gone wrong for Sainsbury's? | work = BBC News | date = 23 November 1999 | url = http://news.bbc.co.uk/1/hi/business/533338.stm | access-date = 11 October 2006 | archive-date = 4 October 2008 | archive-url = https://web.archive.org/web/20081004102224/http://news.bbc.co.uk/1/hi/business/533338.stm | url-status = live }}</ref>
* ''"Making Life Taste Better"'' – Introduced in 1999 and used until May 2005.<ref>{{cite news|url=https://www.marketingweek.com/sainsburys-axes-making-life-taste-better/|title=Sainsbury's axes "Making Life Taste Better"|date=19 May 2005|newspaper=Marketing Week| access-date=15 February 2023}}</ref>
* ''"Try something new today"'' – Introduced in September 2005 until September 2011.<ref>{{cite news|url=https://www.campaignlive.co.uk/article/sainsburys-drops-try-something-new-today-strapline/1091957|title=Sainsbury's drops 'try something new today' strapline|date=15 September 2011|newspaper=Campaign Live| access-date=15 February 2023}}</ref>
* ''"Value where it matters"'' – Used in advertising from late 2010 until May 2011.<ref>{{cite news|url=https://www.thegrocer.co.uk/the-grocer-blog-daily-bread/sainsburys-family-values/217869.article|title=Sainsbury's family values|date=4 May 2011|newspaper=The Grocer| access-date=15 February 2023}}</ref>
* ''"Clothes You Can't Wait To Wear"'' – Used in all new advertising for TU Clothing as part of advertising campaign throughout May 2011.<ref>{{cite news|url=https://www.talkingretail.com/news/industry-news/sainsburys-launches-new-advertising-campaign-for-its-tu-clothing-range-04-05-2011/|title=Sainsbury's launches new advertising campaign for its TU clothing range|date=4 May 2011|newspaper=Talking Retail| access-date=15 February 2023}}</ref>
* ''"Live Well For Less"'' – Introduced in September 2011 until February 2021 following an 18-month business review.<ref>{{cite web |title=Sainsbury's attributes record Christmas to Live Well for Less push |url=https://www.campaignlive.co.uk/article/sainsburys-attributes-record-christmas-live-less-push/1111390 |archive-url=https://web.archive.org/web/20120114060145/http://www.marketingmagazine.co.uk/news/1111390/Sainsburys-attributes-record-Christmas-Live-Less-push |archive-date=14 January 2012 |access-date=21 July 2024 |website=www.campaignlive.co.uk }}</ref><ref>{{cite web|url=https://www.campaignlive.co.uk/article/sainsburys-live-less-amv-bbdo/1137174|title=Sainsbury's 'live well for less' by AMV BBDO|date=20 June 2012|publisher=Campaign Live|access-date=10 March 2019|archive-date=7 August 2020|archive-url=https://web.archive.org/web/20200807010549/https://www.campaignlive.co.uk/article/sainsburys-live-less-amv-bbdo/1137174|url-status=live}}</ref>
* ''"Christmas is for Sharing"'' – Used for all Sainsburys' Christmas adverts from 2013 to present.<ref>{{cite news|url=https://www.campaignlive.co.uk/article/case-study-sainsburys-christmas-sharing/1366965|title=Case study: Sainsbury's / 'Christmas is for sharing'|newspaper=Campaign Live|date=12 October 2015| access-date=15 February 2023}}</ref>
* ''"Here's to Extraordinary"'' – Used only throughout 2012 to promote sponsorship of the [[London 2012 Paralympic Games]].<ref>{{cite news|url=https://www.retail-week.com/campaign-of-the-week-sainsburys-heres-to-extraordinary/5039879.article?authent=1|title=Campaign of the week: Sainsbury's, Here's to extraordinary|date=24 August 2012|newspaper=Retail Week|access-date=15 February 2023}}</ref>
* ''"Helping Everyone Eat Better"'' – Introduced in February 2021 after being named Principal Supermarket Partner of the [[2021 United Nations Climate Change Conference|2021 United Nations Climate Change Conference (COP26)]] summit in Glasgow.<ref>{{cite web|url=https://about.sainsburys.co.uk/news/latest-news/2021/25-02-2021-sainsburys-named-principal-supermarket-partner-of-cop26|title=Sainsbury's unveils new brand slogan as it is named Principal Supermarket Partner of COP26|date=24 February 2021|publisher=J Sainsbury PLC|access-date=29 May 2021|archive-date=1 March 2021|archive-url=https://web.archive.org/web/20210301061649/https://www.about.sainsburys.co.uk/news/latest-news/2021/25-02-2021-sainsburys-named-principal-supermarket-partner-of-cop26|url-status=live}}</ref>
* ''"Good food for all of us"'' – Launching in November 2023<ref>{{cite web|url=https://www.retailgazette.co.uk/blog/2023/09/sainsburys-brand-campaign/|title=Sainsbury's launches 'Good food for all' brand campaign|newspaper=Retail Gazette|date=26 September 2023|access-date=1 October 2023}}</ref>

Sainsbury's was a sponsor of the [[2012 Summer Paralympics|Paralympic Summer Games]] in London 2012 and it was the largest sponsorship signing in the history of the Games.<ref>{{cite web |title=Sainsbury's Becomes 2012 Paralympics Sponsor |url=http://topnews.us/content/219045-sainsburys-becomes-2012-paralympics-sponsor |archive-url=https://web.archive.org/web/20110718113509/http://topnews.us/content/219045-sainsburys-becomes-2012-paralympics-sponsor |archive-date=18 July 2011}}</ref>