Editing Dessert (section)

== Market ==
The market for desserts has grown over the last few decades, being greatly increased by the commercialization of baking desserts and the rise of food productions. Desserts are served in most restaurants as their popularity has increased.  Many commercial stores have been established as solely dessert stores. [[Ice cream parlor]]s have been around since before 1800.<ref name="ice cream">{{cite web|last=Bellis|first=Mary|title=History of Ice Cream|url=http://inventors.about.com/od/foodrelatedinventions/a/ice_cream.htm|archive-url=https://archive.today/20120719074908/http://inventors.about.com/od/foodrelatedinventions/a/ice_cream.htm|url-status=dead|archive-date=19 July 2012|publisher=About.com Inventors|access-date=23 October 2012}}</ref> Many businesses have started advertising campaigns focusing solely on desserts. The tactics used to market desserts are very different depending on the audience; for example, desserts can be advertised with popular movie characters to target children.<ref>{{cite journal|last=Story|first=Mary|title=Food Advertising and Marketing Directed at Children and Adolescents in the US|pmc=416565|journal= International Journal of Behavioral Nutrition and Physical Activity|pmid=15171786|doi=10.1186/1479-5868-1-3|volume=1|issue=1|date=Feb 2004|pages=3 |doi-access=free }}</ref>  The rise of companies such as [[Food Network]] has produced many shows which feature desserts and their creation. Shows like these have displayed extreme desserts and made a game show atmosphere to make desserts a more competitive field.<ref name="Food Network">{{cite web|title=About Food Network|url=http://www.foodnetwork.com/home/about-foodnetworkcom/index.html|work=Food Network.com|publisher=Food Network|access-date=23 October 2012|archive-date=16 October 2012|archive-url=https://web.archive.org/web/20121016043659/http://www.foodnetwork.com/home/about-foodnetworkcom/index.html|url-status=live}}</ref>

Desserts are a standard staple in restaurant menus, with different degrees of variety. Pie and cheesecake were among the most popular dessert courses ordered in U.S. restaurants in 2012.<ref>[http://www.statista.com/statistics/244042/preferred-desserts-ordered-in-restaurants/ Top desserts ordered in restaurants 2012] {{Webarchive|url=https://web.archive.org/web/20131207072419/http://www.statista.com/statistics/244042/preferred-desserts-ordered-in-restaurants/ |date=7 December 2013 }}. Technomic, Inc. September 2012. Retrieved 3 December 2013.</ref>