Editing Cognitive dissonance (section)

===Cost–benefit analysis===
In the study ''On the Measurement of the Utility of Public Works'' (1969),<ref name=Dupuit1969/> [[Jules Dupuit]] reported that behaviors and cognitions can be understood from an economic perspective, wherein people engage in the systematic process of comparing the costs and benefits of a decision. The psychological process of cost-benefit comparisons helps the person to assess and justify the feasibility (spending money) of an economic decision, and is the basis for determining if the benefit outweighs the cost, and to what extent. Moreover, although the method of cost-benefit analysis functions in economic circumstances, men and women remain psychologically inefficient at comparing the costs against the benefits of their economic decision.<ref name=Dupuit1969>Dupuit, J. (1969). "[http://competitionandappropriation.com/history-of-economic-thought/1870s-marginal-revolution/pre-margianalist/dupuit/on-the-measurement-of-public-works/ On the Measurement of the Utility of Public Works] {{Webarchive|url=https://web.archive.org/web/20191017170953/http://competitionandappropriation.com/history-of-economic-thought/1870s-marginal-revolution/pre-margianalist/dupuit/on-the-measurement-of-public-works/ |date=2019-10-17 }}", ''Readings in Welfare''</ref>