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====Experimenter bias==== {{main|Experimenter's bias}} In [[Experimental science|science research]], experimenter bias occurs when experimenter expectancies regarding [[Experiment|study]] results bias the research outcome.<ref name= Sackett>{{cite journal |last=Sackett |first=D. L. |title=Bias in analytic research |journal=Journal of Chronic Diseases |year=1979 |volume=32 |issue=1β2 |pages=51β63 |doi=10.1016/0021-9681(79)90012-2 |pmid=447779 }}</ref> Examples of experimenter bias include conscious or [[unconscious cognition|unconscious]] influences on subject behavior including creation of [[demand characteristics]] that influence subjects, and altered or [[Publication bias|selective recording of experimental results themselves]].<ref name="KantowitzIII2009">{{cite book|author1=Barry H. Kantowitz|author2=Henry L. Roediger, III|author3=David G. Elmes|title=Experimental Psychology|url=https://books.google.com/books?id=2-5VL8PHLsIC&pg=PA371|access-date=7 September 2013|year=2009|publisher=Cengage Learning|isbn=978-0-495-59533-5|page=371|url-status=live|archive-url=https://web.archive.org/web/20140101061647/http://books.google.com/books?id=2-5VL8PHLsIC&pg=PA371|archive-date=1 January 2014}}</ref> It can also involve asking leading probes and not neutrally redirecting the subject back to the task when they ask for validation or questions.<ref name=":2">{{Cite book |last1=Geisen |first1=Emily |url=https://www.amazon.com/dp/B0CRGN8RNT |title=Bias testing in market research: A framework to enable inclusive research design |last2=Sha |first2=Mandy |last3=Roper |first3=Farren |year=2024 |isbn=979-8862902785 |publication-date=January 3, 2024 |pages=}}</ref>
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