Editing Behavioral economics (section)

=== Neuroeconomics ===
{{Main|Neuroeconomics}}
Neuroeconomics is an [[Interdisciplinarity|interdisciplinary]] field that seeks to explain human [[decision making]], the ability to process multiple alternatives and to follow a course of action. It studies how economic behavior can shape our understanding of the [[brain]], and how neuroscientific discoveries can constrain and guide models of economics.<ref name="neuroeconomics.duke.edu">{{cite web|url = https://dibs.duke.edu/centers/d-cides/about/research|title = Research|website = Duke Institute for Brain Sciences|access-date = 2019-05-21|archive-url = https://web.archive.org/web/20190525112312/https://dibs.duke.edu/centers/d-cides/about/research|archive-date = 2019-05-25|url-status = dead}}</ref> It combines research methods from [[neuroscience]], [[Experimental economics|experimental]] and behavioral economics, and [[Cognitive psychology|cognitive]] and [[Social psychology|social]] psychology.<ref name="LevalloisClithero2012">{{cite journal|last1=Levallois|first1=Clement|last2=Clithero|first2=John A.|last3=Wouters|first3=Paul|last4=Smidts|first4=Ale|last5=Huettel|first5=Scott A.|title=Translating upwards: linking the neural and social sciences via neuroeconomics|journal=Nature Reviews Neuroscience|volume=13|issue=11|year=2012|pages=789–797|issn=1471-003X|doi=10.1038/nrn3354|pmid=23034481|s2cid=436025|url=https://resolver.caltech.edu/CaltechAUTHORS:20121129-131311721 }}</ref> As research into decision-making behavior becomes increasingly computational, it has also incorporated new approaches from [[theoretical biology]], [[computer science]], and [[mathematics]].

Neuroeconomics studies decision making by using a combination of tools from these fields so as to avoid the shortcomings that arise from a single-perspective approach. In [[mainstream economics]], [[Expected utility hypothesis|expected utility]] (EU) and the concept of [[rational agents]] are still being used. Many economic behaviors are not fully explained by these models, such as [[heuristics]] and [[Framing (social sciences)|framing]].<ref name="annualreviews.org">{{cite journal | last1 = Loewenstein | first1 = G. | last2 = Rick | first2 = S. | last3 = Cohen | first3 = J. | year = 2008 | title =  Neuroeconomics| journal = Annual Review of Psychology  | volume = 59 | pages = 647–672 | doi = 10.1146/annurev.psych.59.103006.093710 | pmid = 17883335 }}</ref> Behavioral economics emerged to account for these anomalies by integrating social, cognitive, and emotional factors in understanding economic decisions. Neuroeconomics adds another layer by using neuroscientific methods in understanding the interplay between economic behavior and neural mechanisms. By using tools from various fields, some scholars claim that neuroeconomics offers a more integrative way of understanding decision making.<ref name="neuroeconomics.duke.edu" />