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==Arms== The school's original [[coat of arms]] was used from the university's inception until 2006, at which point the Board of Governors voted to adapt the old coat of arms and thereby register a second coat of arms. The adaptation replaced two crosslets with books after some in the university asserted the crosses had misled prospective international students into believing SFU was a private, religious institution rather than a public, secular one.<ref>{{cite web|url=https://www.sfu.ca/archive-sfunews/Stories/sfunews02070713.shtml|title=SFU's new coat of arms|website=Simon Fraser University|date=February 7, 2007|first=Stuart|last=Colcleugh|access-date=September 11, 2017|archive-date=December 28, 2016|archive-url=https://web.archive.org/web/20161228163500/http://www.sfu.ca/archive-sfunews/Stories/sfunews02070713.shtml|url-status=dead}}</ref> In 2007, the university decided to register both the old coat of arms and the revised coat of arms featuring the books. In 2007, a new marketing logo was unveiled, consisting of white letters on block red.<ref>{{Cite news|url=https://www.sfu.ca/mediapr/sfu_news/archives/sfunews02070725.html|title=SFU launches new brand|website=Simon Fraser University|first=Stuart|last=Colcleugh|date=February 7, 2007|volume=38|issue=3|archive-url=https://web.archive.org/web/20070403130532/http://www.sfu.ca/mediapr/sfu_news/archives/sfunews02070725.html|url-status=dead|department=Public Affairs and Media Relations|archive-date=April 3, 2007}}</ref> {{Infobox COA wide |image = Simon Fraser University coat of arms.png |notes = Granted April 20, 2007 |escutcheon = Quarterly first and fourth Azure three fraises Argent second and third Argent three antique crowns Gules all within a bordure quarterly Argent and Gules on a chief Gules three open books proper bound and edged Or. |motto = NOUS SOMMES PRΓTS<ref>{{cite web|url=https://reg.gg.ca/heraldry/pub-reg/project.asp?lang=e&ProjectID=1147&ShowAll=1 |title=Simon Fraser University |date=12 November 2020 |publisher=Canadian Heraldic Authority |access-date=27 August 2021}}</ref>}}
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