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== Merchandising == Early ''Scooby-Doo'' merchandise included a 1973 [[Milton Bradley Company|Milton Bradley]] [[board game]], decorated [[lunch box]]es, iron-on transfers, [[coloring book]]s, story books, [[gramophone record|records]], underwear, and other such goods.<ref name="wingnuttoons">"[http://www.wingnuttoons.com/Scooby-Doo_Collection2.html Scooby-Doo according to Wingnut: My Collection] {{Webarchive|url=https://web.archive.org/web/20130420175854/http://www.wingnuttoons.com/Scooby-Doo_Collection2.html |date=April 20, 2013}}". ''Wingnuttoons.com.''Retrieved on August 12, 2006. Contains an extensive illustrated list of ''Scooby-Doo''-related merchandise, from the 1970s to the present.</ref> When Scrappy-Doo was introduced to the series in 1979, he, Scooby, and Shaggy became the foci of much of the merchandising, including a 1983 Milton-Bradley ''Scooby-Doo and Scrappy-Doo'' board game. The first ''Scooby-Doo'' video game appeared in [[arcade game|arcades]] in 1986, and has been followed by a number of games for both home consoles and personal computers. ''Scooby-Doo ''[[multivitamin]]s also debuted at this time, and have been manufactured by [[Bayer]] since 2001. ''Scooby-Doo'' merchandising tapered off during the late 1980s and early 1990s, but increased after the series' revival on Cartoon Network in 1995. Today, all manner of ''Scooby-Doo''-branded products are available for purchase, including ''Scooby-Doo'' [[breakfast cereal]], [[stuffed animal|plush toys]], [[action figure]]s, car decorations, [[Barbie]] dolls from [[Mattel]] and much more. Real "Scooby Snacks" [[dog food|dog treats]] are produced by Del Monte Pet Products. [[Hasbro]] has created a number of ''Scooby'' board games, including a ''Scooby''-themed edition of the popular mystery board game ''[[Cluedo|Clue]]''. In 2007, the [[Pressman Toy Corporation]] released the board game ''Scooby-Doo! Haunted House''. Beginning in 2001, a ''Scooby-Doo'' children's book series was authorized and published by [[Scholastic Corporation|Scholastic]]. These books, written by [[Suzanne Weyn]], include original stories and adaptations of ''Scooby'' theatrical and direct-to-video features. From 1990 to 2002, Shaggy and Scooby-Doo appeared as characters in the ''[[The Funtastic World of Hanna-Barbera (ride)|Funtastic World of Hanna-Barbera]]'' simulator ride at [[Universal Studios Florida]].<ref name="Stokes">Stokes, Trey (2007). "[https://archive.today/20080613151026/http://www.trudang.com/simulatr/hbsim.html The Funtastic World of Hanna-Barbera]". Retrieved on August 12, 2006. Article on the creation of the ride, written by one of its programmers.</ref> The ride was replaced in the early 2000s with a ''[[Jimmy Neutron]]'' attraction, and ''The Funtastic World of Hanna-Barbera'' instead became an attraction at several properties operated by [[Paramount Parks]]. Shaggy and Scooby-Doo are currently [[costumed character]]s at Universal Studios Florida, and can be seen driving the Mystery Machine around the park. In 2001, ''Scooby-Doo in Stagefright'', a live stage play based upon the series, began touring across the world. A follow-up, ''Scooby-Doo and the Pirate Ghost'', followed in 2009. The Mystery Machine has been used as the basis for many die-cast models and toys, such as from [[Hot Wheels]]. The brand made $800 million in retail sales in 1999.<ref>{{cite web |first=Sally |last=Beatty |url=https://www.newspapers.com/clip/114083392/daily-record/ |title=Scooby-Doo, where are you? is everywhere |newspaper=[[Daily Record (New Jersey)|Daily Record]] |page=49 |date=July 23, 2000 |access-date=December 4, 2022 |via=[[Newspapers.com]] |archive-date=December 4, 2022 |archive-url=https://web.archive.org/web/20221204133257/https://www.newspapers.com/clip/114083392/daily-record/ |url-status=live}}</ref><ref>{{cite web |first=Sally |last=Beatty |url=https://www.wsj.com/articles/SB961109708963115201?mod=article_inline |title=Scooby-Doo's Comeback Isn't a Mystery: Halloween Was the Marketing Gimmick |newspaper=[[The Wall Street Journal]] |url-access=subscription |date=June 16, 2000 |access-date=December 4, 2022 |archive-date=December 4, 2022 |archive-url=https://web.archive.org/web/20221204133258/https://www.wsj.com/articles/SB961109708963115201?mod=article_inline |url-status=live}}</ref> In 2004, ''Scooby-Doo'' merchandise had generated {{US$|1 billion|long=no}} in retail sales<ref>{{cite web |url=https://www.businesswire.com/news/home/20041208005286/en/Aloha-Scooby-Doo!-Latest-Original-Full-Length-Movie-Warner |title="Aloha Scooby-Doo!" The Latest Original Full-Length Movie from Warner Home Video; New full-length Scooby-Doo animated movie surfs into stores on February 8, 2005 |website=[[Business Wire]] |archive-url=https://web.archive.org/web/20171222052430/https://www.businesswire.com/news/home/20041208005286/en/Aloha-Scooby-Doo!-Latest-Original-Full-Length-Movie-Warner |archive-date=December 22, 2017 |date=December 8, 2004 |access-date=March 14, 2022}}</ref> Licensed merchandise also sold {{US$|496 million|long=no}} in 2015,<ref name="thelicensingletter">{{cite news |title=Retail Sales of Licensed Merchandise Based on $100 Million+ Entertainment/Character Properties |url=https://www.thelicensingletter.com/100mil-chart/ |access-date=May 31, 2018 |work=The Licensing Letter |date=November 2017 |archive-date=May 9, 2019 |archive-url=https://web.archive.org/web/20190509194639/http://www.thelicensingletter.com/100mil-chart/ |url-status=live}}</ref> {{US$|501 million|long=no}} in 2016, and {{US$|353 million|long=no}} in 2017.<ref name="tll2017">{{cite news |title=Retail Sales of Licensed Merchandise Based on $100 Million+ Entertainment/Character Properties |url=https://www.thelicensingletter.com/100mil-chart/ |access-date=August 12, 2018 |work=The Licensing Letter |date=July 23, 2018 |archive-date=May 9, 2019 |archive-url=https://web.archive.org/web/20190509194639/http://www.thelicensingletter.com/100mil-chart/ |url-status=live}}</ref> === Tabletop games === {| class="wikitable" |- ! style="width:200px;"|Title ! style="width:150px;"|Type ! style="width:150px;"|Manufacturer ! style="width:40px;"|Year |- |''Scooby-Doo... Where Are You! Game'' | rowspan="5" | Board game | [[Milton Bradley Company|Milton Bradley]] | 1973 |- |''Scooby-Doo.. och Monstret'' | [[:sv:Alga (speltillverkare)|Alga]] | 1978 |- |''Scooby-Doo Game'' | rowspan="2" |[[Milton Bradley Company|Milton Bradley]] | 1980 |- |''Scooby-Doo and Scrappy-Doo Game'' | 1983 |- |''[[Cluedo|Clue: Scooby-Doo! Where Are You?]]'' | [[Parker Brothers]] | 1999<br />2019 (reprint) |- |''Scooby-Doo! Mystery Card Game'' | Card game | [[United States Playing Card Company]] | 1999 |- |''Scooby-Doo! Betrayal at Mystery Mansion'' | rowspan="2" |Board game | [[Avalon Hill]] | 2020 |- |''Scooby-Doo: Escape from the Haunted Mansion'' | [[USAopoly]] | 2020 |- |}
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