Editing Sainsbury's (section)

=== Brand ambassadors ===
2000–2011: [[Jamie Oliver]] was the public face of Sainsbury's, appearing on television and radio advertisements and in-shop promotional material. The deal earned him an estimated £1.2&nbsp;million every year. In the first two years of these advertisements were estimated to have given Sainsbury's an extra £1&nbsp;billion of sales or £200&nbsp;million gross profit.<ref>{{cite news | last = Wheeler | first = Brian | title = Sainsbury banks on fresh Oliver ads | work = BBC News | date = 11 June 2003 | url = http://news.bbc.co.uk/1/hi/business/2979646.stm | access-date = 11 October 2006 | archive-date = 7 March 2006 | archive-url = https://web.archive.org/web/20060307203547/http://news.bbc.co.uk/1/hi/business/2979646.stm | url-status = live }}</ref><ref>{{cite news | title = End of an era for Sainsbury's after Jamie Oliver twist | publisher=The Grocer| date = 12 July 2011 | url = http://www.thegrocer.co.uk/articles.aspx?page=articles&ID=219503
| access-date =22 October 2011}}</ref>

2010–2017: Paralympic swimmer [[Ellie Simmonds]] was a Sainsbury's Active Kids ambassador.<ref name="marketingmagazine.co.uk">{{cite web |last=Reynolds |first=John |url=http://www.marketingmagazine.co.uk/article/1172064/david-beckham-stars-sainsburys-active-kids-tv-campaign |title=David Beckham stars in Sainsbury's Active Kids TV campaign |work=Marketing Magazine |date=22 February 2013 |access-date=14 March 2014 |archive-date=15 March 2014 |archive-url=https://web.archive.org/web/20140315020550/http://www.marketingmagazine.co.uk/article/1172064/david-beckham-stars-sainsburys-active-kids-tv-campaign |url-status=live }}</ref><ref>{{cite web|url=https://activekids.sainsburys-live-well-for-less.co.uk/why-get-involved/ambassadors/ellie-simmonds|title=Ambassadors: Ellie Simmonds|publisher=Sainsbury's|url-status=dead|archive-url=https://web.archive.org/web/20130708182953/https://activekids.sainsburys-live-well-for-less.co.uk/why-get-involved/ambassadors/ellie-simmonds|archive-date=8 July 2013}}</ref>

2012–2014: Former footballer [[David Beckham]] was a Sainsbury's Active Kids ambassador, in a deal that was claimed to be worth over £3.5&nbsp;million.<ref name="marketingmagazine.co.uk" /><ref>{{cite web|url=https://activekids.sainsburys-live-well-for-less.co.uk/why-get-involved/ambassadors/david-beckham|title=Ambassadors: David Beckham|publisher=Sainsbury's|url-status=dead|archive-url=https://web.archive.org/web/20131022034933/https://activekids.sainsburys-live-well-for-less.co.uk/why-get-involved/ambassadors/david-beckham|archive-date=22 October 2013}}</ref>