Editing Asda (section)

=== Asda Radio ===
Asda Radio is the in store radio station for Asda superstores.<ref>{{cite web|url=http://www.mirror.co.uk/news/top-stories/2010/03/19/check-out-britain-s-number-one-radio-station-115875-22122789/|title=Check out Britain's number one radio station.. shopping to the tune of Asda FM|date=19 March 2010|access-date=19 March 2010|last=Harding|first=Nick|work=Daily Mirror|archive-date=15 November 2010|archive-url=https://web.archive.org/web/20101115023919/http://www.mirror.co.uk/news/top-stories/2010/03/19/check-out-britain-s-number-one-radio-station-115875-22122789/|url-status=live}}</ref><ref name=guardian>{{cite web|url=https://www.theguardian.com/music/2010/feb/11/asda-fm-retail-radio|title=
Superstore DJs: How Asda FM became the UK's biggest radio station|date=11 February 2010|access-date=19 March 2010|last=Sullivan|first=Caroline|work=The Guardian| archive-url= https://web.archive.org/web/20100413145309/http://www.guardian.co.uk/music/2010/feb/11/asda-fm-retail-radio| archive-date= 13 April 2010 <!--DASHBot-->| url-status=live}}</ref><ref>{{cite web|url=http://www.yorkshirepost.co.uk/features/We-dont-want-parents-having.6091527.jp|title='We don't want parents having to cover their children's ears in the cereal aisle'|date=21 February 2010|access-date=19 March 2010|last=Freeman|first=Sarah|publisher=Yorkshire Post}}</ref>

The radio station was originally known as Asda FM, live broadcasting began on 7 September 1991, and it was operated by KVHstudios in [[Leeds]]. According to ''[[The Guardian]]'', it has a captive listenership of over 18{{nbsp}}million people each week.<ref name="guardian" /> In 2018, Asda switched the contract for Asda FM from KVHstudios to Mood Media and relaunched as Asda Radio.<ref>{{cite web |date=1 September 2019 |title=Asda FM Live rebranded as Asda Radio under new contract |url=https://radiotoday.co.uk/2019/09/asda-fm-live-rebranded-as-asda-radio-under-new-contract/ |access-date=3 December 2023 |website=RadioToday |archive-date=3 December 2023 |archive-url=https://web.archive.org/web/20231203235944/https://radiotoday.co.uk/2019/09/asda-fm-live-rebranded-as-asda-radio-under-new-contract/ |url-status=live }}</ref>