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=== 1954β1962: George W. Romney === Following Mason's sudden death on October 8, 1954, Romney took over, reorganizing the company and focusing American Motors' future on a new small car line.<ref>{{cite magazine |url= http://www.time.com/time/magazine/article/0,9171,861782,00.html |archive-url= https://web.archive.org/web/20081215041756/http://www.time.com/time/magazine/article/0,9171,861782,00.html |archive-date= December 15, 2008 |url-access=subscription |title=Gamble on the Rambler |magazine=Time |date=December 19, 1955 |access-date=February 8, 2011}}</ref> Mason's death also allowed Romney to put an end to any further discussions for a merger between American Motors and [[Studebaker-Packard]]. By the end of 1957, the legacy Nash and Hudson brands were completely phased out and replaced with the [[Rambler (automobile)|Rambler]] and [[Nash Metropolitan|Metropolitan]] brands. The company struggled initially, but Rambler's sales took off under Romney. A Rambler won the 1959 [[Mobil Economy Run]], and by 1960, was the third-most-popular brand of automobile in the United States, behind Ford and Chevrolet.<ref>{{cite magazine |url= http://www.time.com/time/magazine/article/0,9171,864627,00.html |archive-url= https://web.archive.org/web/20090918105420/http://www.time.com/time/magazine/article/0,9171,864627,00.html |archive-date=September 18, 2009 |url-access=subscription |title=Autos: Victory for Rambler |magazine=Time |date=April 20, 1959|access-date=August 31, 2012}}</ref><ref>{{cite web |url=http://auto.howstuffworks.com/1965-1966-rambler-ambassador1.htm |title=1965β1966 Rambler Ambassador |publisher=auto.howstuffworks |date=October 23, 2007 |access-date=February 8, 2011 |archive-date=July 21, 2012 |archive-url= https://web.archive.org/web/20120721003820/http://auto.howstuffworks.com/1965-1966-rambler-ambassador1.htm |url-status=live }}</ref>
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