Editing Mass media (section)

===Criticism===

When the study of mass media began the media was compiled of only mass media which is a very different media system than the social media empire of the 21st-century experiences.<ref>{{cite journal |last1=Turner |first1=Graeme |title=2015 Henry Mayer Lecture: critical media studies and the re-invention of the media |journal=Media International Australia |date=November 2016 |volume=161 |issue=1 |pages=101–108 |doi=10.1177/1329878x16659549 |s2cid=151648889 }}</ref> With this in mind, there are critiques that mass media no longer exists, or at least that it does not exist in the same form as it once did. This original form of mass media put filters on what the general public would be exposed to in regards to "news" something that is harder to do in a society of social media.<ref name=":0">{{cite book |id={{ProQuest|87571696}} |title=Environmental Development Plan (EDP): Photovoltaics |year=1977 |publisher=Department of Energy |url=https://books.google.com/books?id=axD0AAAAMAAJ }}</ref>

Theorist Lance Bennett explains that excluding a few major events in recent history, it is uncommon for a group big enough to be labeled a mass, to be watching the same news via the same medium of mass production.<ref>{{cite book |title=News: The Politics of Illusion |edition=9 |chapter=The Political Economy of News |page=237 |first=Lance |last=Bennett |year=2011 |publisher=Pearson |isbn=978-0-205-08241-4 |chapter-url=http://rockyanderson.org/rockycourses/BennettPoliticalEconomyofNews008.pdf |quote=With the exception of the Super Bowl and national crises such as 9/11 or the invasion of Iraq, it makes little sense to talk about a mass media audience any longer, at least one defined by large numbers of people gathering around televisions and watching the same information fed from a few sources. In just one decade, between 1993 and 2004, the percentage of people who regularly watched network TV news dropped 34 percent. |access-date=17 January 2019 |archive-date=3 August 2020 |archive-url=https://web.archive.org/web/20200803212618/http://rockyanderson.org/rockycourses/BennettPoliticalEconomyofNews008.pdf |url-status=live }}</ref> Bennett's critique of 21st-century mass media argues that today it is more common for a group of people to be receiving different news stories, from completely different sources, and thus, mass media has been re-invented. As discussed above, filters would have been applied to original mass medias when the journalists decided what would or would not be printed.

[[Social media]] is a large contributor to the change from mass media to a new paradigm because through social media what is mass communication and what is [[interpersonal communication]] is confused.<ref>{{Cite book|url=https://books.google.com/books?id=zdRzCgAAQBAJ&q=mass+media+re+invented&pg=PA125|title=Re-Inventing the Media|last=Turner|first=Graeme|date=2015|publisher=Routledge|isbn=978-1-317-38147-1|language=en}}</ref> Interpersonal/niche communication is an exchange of information and information in a specific genre. In this form of communication, smaller groups of people are consuming news/information/opinions. In contrast, mass media in its original form is not restricted by genre and it is being consumed by the masses.