Editing Economy of Egypt (section)

==== Consumer electronics and home appliances ====
Egypt's consumer electronics and home appliance industry has witnessed significant expansion, driven by government initiatives and foreign investments. The "Egypt Makes Electronics" initiative, launched in 2015, aims to localize manufacturing, reduce imports, and boost exports. It has attracted major players like [[Samsung]], [[Hisense]], [[Beko]], and [[Haier]], who have established production facilities in Egypt, benefiting from tax incentives and golden licenses. The country’s strategic location, competitive labor costs, and growing consumer market have positioned it as a key regional manufacturing and export hub.<ref name=electronics>{{cite web |title=Where we stand on Egypt’s plans to localize electronics manufacturing |url=https://enterprise.press/industries/where-we-stand-on-egypts-plans-to-localize-electronics-manufacturing/ |website=Enterprise |access-date=27 February 2025}}</ref><ref name=appliances>{{cite web |title=International investment heats up Egypt’s home appliances sector |url=https://enterprise.news/egypt/en/news/story/38b5c5b6-12da-4675-8d04-d24da127f663/international-investment-heats-up-egypt%25e2%2580%2599s-home-appliances-sector |website=Enterprise |access-date=27 February 2025}}</ref>

The home appliance industry, valued at EGP 126.7 billion in 2021, is seeing increased localization, with some manufacturers already sourcing 70% of components domestically. The mobile phone segment has also expanded, with brands like [[Vivo (technology company)|Vivo]], [[Infinix]], and [[Oppo]] setting up local factories. However, challenges persist, particularly in accessing raw materials, navigating bureaucratic hurdles, and securing timely export subsidies. The easing of foreign currency restrictions and policy adjustments have alleviated some constraints, fostering a more favorable investment climate.<ref name=electronics/><ref name=appliances/> [[Electrolux]], which entered the Egyptian market by acquiring local Olympic Group, also aims to expand its market share and boost exports, capitalizing on the strong local presence of its brands, particularly [[Zanussi]] and Olympic Electric.<ref>{{cite news |title=Electrolux Group decides to retain its business in Egypt with plans to drive growth and exports |url=https://www.zawya.com/en/press-release/companies-news/electrolux-group-decides-to-retain-its-business-in-egypt-with-plans-to-drive-growth-and-exports-mrsk6nm0 |publisher=Zawya |date=2025-02-25 |access-date=2025-02-27}}</ref>

Despite challenges, Egypt’s electronics and home appliance sector continues to grow, with international investors increasingly viewing it as a reliable manufacturing base. Rising local production has reduced import dependency while creating jobs and strengthening supply chains. If current trends continue, with improvements in raw material availability and regulatory efficiency, Egypt could solidify its role as a leading producer and exporter in the region’s electronics and home appliance market.<ref name=electronics/><ref name=appliances/>