Editing Dell (section)

===Marketing===
Dell advertisements have appeared in several types of media including television, the Internet, magazines, [[Mail-order catalog|catalogs]], and newspapers. Some of Dell Inc's marketing strategies include lowering prices at all times of the year, free bonus products (such as Dell printers), and free shipping to encourage more sales and stave off competitors. In 2006, Dell cut its prices in an effort to maintain its 19.2% market share. This also cut profit margins by more than half, from 8.7 to 4.3 percent. To maintain its low prices, Dell continues to accept most purchases of its products via the Internet and through the telephone network, and to move its customer-care division to India and [[El Salvador]].<ref>[https://web.archive.org/web/20090105132801/http://www.dell.com/content/topics/global.aspx/corp/pressoffice/en/2007/2007_03_20_ndi_000?c=us&l=en&s=corp Michael Dell Sees India Playing a Key Role in the Online World]. Dell, New Delhi, India, March 20, 2007.</ref>

A popular United States television and print ad campaign in the early 2000s featured the actor [[Ben Curtis (actor)|Ben Curtis]] playing the part of "Steven", a lightly mischievous blond-haired youth who came to the assistance of bereft computer purchasers. Each television advertisement usually ended with Steven's catch-phrase: "Dude, you're gettin' a Dell!"<ref name=SlateDell>{{cite web|last1=Walker|first1=Rob|title=The Mystery of the Dell Dude|url=http://www.slate.com/articles/business/ad_report_card/2002/06/the_mystery_of_the_dell_dude.html|website=slate.com|date=June 3, 2002 |publisher=Slate Magazine|access-date=October 14, 2015}}</ref>

A subsequent advertising campaign featured [[intern]]s at Dell headquarters (with Curtis' character appearing in a small cameo at the end of one of the first commercials in this particular campaign).

In 2007, Dell switched advertising agencies in the US from [[BBDO]] to [[Working Mother]] Media. In July 2007, Dell released new advertising created by Working Mother to support the Inspiron and XPS lines. The ads featured music from the [[The Flaming Lips|Flaming Lips]] and [[Devo]] who re-formed especially to record the song in the ad "Work it Out". Also in 2007, Dell began using the slogan "Yours is here" to say that it customizes computers to fit customers' requirements.<ref name="engadget">{{cite web|url=https://www.engadget.com/2007/11/21/dell-launches-star-studded-yours-is-here-ad-campaign/|title=Dell launches star-studded "Yours Is Here" ad campaign|work=[[Engadget]]|date=November 21, 2007 |access-date=July 14, 2010}}</ref>

Beginning in 2011, Dell began hosting a conference in Austin, Texas, at the Austin Convention Center titled "Dell World". The event featured new technology and services provided by Dell and Dell's partners. In 2011, the event was held October 12–14.<ref>{{cite web|title=Dell World 2011 |publisher=Dell |access-date=December 16, 2013 |url=http://www.dell.com/learn/us/en/uscorp1/corp-comm/pk-dellworld-2011 |url-status=dead |archive-url=https://web.archive.org/web/20131124094728/http://www.dell.com/learn/us/en/uscorp1/corp-comm/pk-dellworld-2011 |archive-date=November 24, 2013}}</ref> In 2012, the event was held December 11–13.<ref>{{cite web|title=Dell World 2012 Press Kit |publisher=Dell |access-date=December 16, 2013 |url=http://www.dell.com/learn/us/en/uscorp1/secure/2012-dell-world-press |url-status=dead |archive-url=https://web.archive.org/web/20130517115347/http://www.dell.com/Learn/us/en/uscorp1/secure/2012-dell-world-press |archive-date=May 17, 2013}}</ref> In 2013, the event was held December 11–13.<ref>{{cite web|title=Dell World 2013 |publisher=Dell |access-date=December 16, 2013 |url=https://dellworld2013.activeevents.com/portal/newreg.ww |url-status=dead |archive-url=https://web.archive.org/web/20131217050630/https://dellworld2013.activeevents.com/portal/newreg.ww |archive-date=December 17, 2013}}</ref> In 2014, the event was held November 4–6.<ref>{{Cite web|url=https://www.bizjournals.com/austin/blog/techflash/2014/09/dell-world-speaker-schedule-without-star-keynote.html|title=Dell World speaker schedule without star keynote; panel to open show |website=bizjournals.com|access-date=August 18, 2018}}</ref>

====Dell partner program====
In late 2007, Dell Inc. announced that it planned to expand its program to [[value-added reseller]]s (VARs), giving it the official name of "Dell Partner Direct" and a new Website.<ref>{{cite web | title = Partner Direct | publisher=Dell | access-date =June 13, 2011 | url = http://partner.Dell.com/}}</ref>

Dell India has started Online Ecommerce website<ref>{{cite news| url=http://articles.economictimes.indiatimes.com/2013-06-03/news/39714982_1_dell-india-consumer-products-vostro | archive-url=https://web.archive.org/web/20130903202220/http://articles.economictimes.indiatimes.com/2013-06-03/news/39714982_1_dell-india-consumer-products-vostro | url-status=dead | archive-date=September 3, 2013 | work=The Times of India | title=Dell enables online purchases through DESA platform | date=June 3, 2013}}</ref> with its Dell Partner www.compuindia.com GNG Electronics Pvt Ltd<ref>[http://www.thehindubusinessline.com/industry-and-economy/info-tech/dell-launches-online-estore-dell-express-ship-affiliate/article4777976.ece "Dell launches online e-store Dell Express Ship Affiliate"]. ''The Hindu''. June 3, 2013</ref> termed as Dell Express Ship Affiliate(DESA).
The main objective was to reduce the delivery time. Customers who visit Dell India official site are given the option to buy online which then will be redirected to Dell affiliate website compuindia.com.<ref name="tech.fortune.cnn.com"/>

====Global analytics====
Dell also operates a captive analytics division which supports pricing, web analytics, and supply chain operations. DGA operates as a single, centralized entity with a global view of Dell's business activities. The firm supports over 500 internal customers worldwide and has created a quantified impact of over $500 million.{{citation needed|date=July 2016}}<ref>{{Cite web |last=Anderson |first=Parker |date=2023-05-08 |title=Dell Global Analytics (DGA) Empowering Data-Driven Insights for Global Success |url=https://dellmenia.com/dell-global-analytics/ |url-status=dead |archive-url=https://web.archive.org/web/20230508034751/https://dellmenia.com/dell-global-analytics/ |archive-date=May 8, 2023 |access-date=2023-05-08 |website=Dell Menia }}</ref>

====Criticisms of marketing of laptop security====
In 2008, Dell received press coverage over its claim of having the world's most secure laptops, specifically, its Latitude D630 and Latitude D830.<ref>{{cite web|url=http://www.vnunet.com/vnunet/news/2220173/dell-scolded-laptop-ads |title=Dell Scolded for Laptop Ads |publisher=Vnunet.com |author=Nichols, Shaun |date=June 27, 2008 |url-status=dead |archive-url=https://web.archive.org/web/20081023034729/http://www.vnunet.com/vnunet/news/2220173/dell-scolded-laptop-ads |archive-date=October 23, 2008}}</ref> At Lenovo's request, the (US) National Advertising Division (NAD) evaluated the claim, and reported that Dell did not have enough evidence to support it.<ref>{{cite web|url=http://digitaldaily.allthingsd.com/20080623/dont-worry-Dell-your-laptops-are-still-the-worlds-ugliest/ |title=Dell's Claim as World's Most Secure Commercial Laptops? |publisher=Digitaldaily.allthingsd.com |date=June 23, 2008 |access-date=November 17, 2011}}</ref>