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=== Sponsorships === BT sponsored Scotland's domestic [[rugby union]] championship and cup competitions between 1999 and 2006.<ref name="SRUSponsorship2014" /> On 31 July 2012, it was announced that BT agreed a three-year sponsorship deal with [[Ulster Rugby]] and sees BT become the Official Communications Partner. BT's logo will appear on the Ulster Rugby shirt sleeve for all friendlies, [[Heineken Cup]] and [[2011–12 Pro12|RaboDirect Pro12]] matches as well as a significant brand presence at their home ground; [[Ravenhill Stadium]].<ref>{{cite news|title=BT announces partnership with Ulster Rugby|url=http://www.ulsterrugby.com/news/5630.php|access-date=12 September 2017|work=Ulster Rugby|date=31 July 2012}}</ref> On 29 July 2013, it was announced that BT had partnered up with [[Scottish Rugby Union]] in a four-year sponsorship deal with its two professional clubs; [[Edinburgh Rugby]] and [[Glasgow Warriors]] that will commence from August 2013. The deal involves [[BT Sport]] becoming the new shirt sponsor for both clubs as well as being promoted with BT Group at their respective home grounds; [[Scotstoun Stadium]] and [[Murrayfield Stadium]].<ref name="The Telegraph">{{cite news|last1=Rumsby|first1=Ben|title=BT Sport signs Glasgow and Edinburgh rugby shirt sponsorship deal circumventing Sky advertising ban|url=https://www.telegraph.co.uk/sport/rugbyunion/club/10208517/BT-Sport-signs-Glasgow-and-Edinburgh-rugby-shirt-sponsorship-deal-circumventing-Sky-advertising-ban.html|access-date=6 February 2016|work=The Daily Telegraph|date=29 July 2013|archive-url=https://web.archive.org/web/20160312143331/http://www.telegraph.co.uk/sport/rugbyunion/club/10208517/BT-Sport-signs-Glasgow-and-Edinburgh-rugby-shirt-sponsorship-deal-circumventing-Sky-advertising-ban.html|archive-date=12 March 2016|url-status=live}}</ref><ref>{{cite news|title=Scottish Rugby announces partnership with BT Sport|url=http://www.scottishrugby.org/news/13/07/29/scottish-rugby-announces-partnership-bt-sport|access-date=6 February 2016|publisher=Scottish Rugby Union|date=29 July 2013|archive-url=https://web.archive.org/web/20160207104605/http://www.scottishrugby.org/news/13/07/29/scottish-rugby-announces-partnership-bt-sport|archive-date=7 February 2016|url-status=live}}</ref><ref>{{cite news|title=BT Sport announces partnership with Scottish Rugby|url=http://btplc.com/news/Articles/ShowArticle.cfm?ArticleID=F7AAF31C-09A0-4EA0-9E15-EE5101038916|access-date=6 February 2016|work=BT Group PLC|date=29 July 2013|archive-url=https://web.archive.org/web/20160309231339/http://btplc.com/news/Articles/ShowArticle.cfm?ArticleID=F7AAF31C-09A0-4EA0-9E15-EE5101038916|archive-date=9 March 2016|url-status=live}}</ref> On 13 May 2014, BT joined [[Sky Group|Sky]], [[TalkTalk Group|TalkTalk]] and [[Virgin Media]] as founding partners of [[Internet Matters]], a [[not-for-profit organisation]] that provides online safety advice for parents and their children.<ref>{{Cite web |date=2014-05-13 |title=Internet Matters |url=https://www.childnet.com/blog/internet-matters/ |access-date=2022-09-28 |website=Childnet |language=en}}</ref> On 28 May 2014, it was announced that BT agreed a £20 million four-year sponsorship deal with [[Scottish Rugby Union]] which includes BT securing the naming rights for [[Murrayfield Stadium]] which becomes BT Murrayfield Stadium, become sponsor of the Scotland sevens team, become principal and exclusive sponsor of Scotland's domestic league and cup competitions from next season, taking over the role from [[The Royal Bank of Scotland]] and become sponsor of Scottish Rugby's four new academies that aims to drive forward standards for young players who have aspirations to play professionally.<ref name="SRUSponsorship2014">{{cite news|title=Scottish Rugby secures historic sports sponsorship with BT|url=http://www.scottishrugby.org/news/14/05/28/scottish-rugby-secures-historic-sports-sponsorship-bt|access-date=6 February 2016|publisher=Scottish Rugby Union|date=28 May 2014|archive-url=https://web.archive.org/web/20160207102035/http://www.scottishrugby.org/news/14/05/28/scottish-rugby-secures-historic-sports-sponsorship-bt|archive-date=7 February 2016|url-status=live}}</ref><ref>{{cite news|last1=Reid|first1=Alasdair|title=Scottish rugby's home renamed BT Murrayfield Stadium in £20m sponsorship deal with broadcasting giant|url=https://www.telegraph.co.uk/sport/rugbyunion/news/10861317/Scottish-rugbys-home-renamed-BT-Murrayfield-Stadium-in-20m-sponsorship-deal-with-broadcasting-giant.html|access-date=6 February 2016|work=The Daily Telegraph|date=28 May 2014|archive-url=https://web.archive.org/web/20160312153639/http://www.telegraph.co.uk/sport/rugbyunion/news/10861317/Scottish-rugbys-home-renamed-BT-Murrayfield-Stadium-in-20m-sponsorship-deal-with-broadcasting-giant.html|archive-date=12 March 2016|url-status=live}}</ref><ref>{{cite news|title=Scottish Rugby confirms deal for BT Murrayfield Stadium|url=https://www.bbc.co.uk/sport/rugby-union/27605156|access-date=6 February 2016|work=BBC Sport|date=28 May 2014|archive-url=https://web.archive.org/web/20180804191515/https://www.bbc.co.uk/sport/rugby-union/27605156|archive-date=4 August 2018|url-status=live}}</ref> On 14 April 2015, it was announced that as part of BT's current £20 million four-year sponsorship deal with [[Scottish Rugby Union]] that was announced in May 2014, BT has completed its sponsorship portfolio following an additional investment of £3.6 million for the 3 years remaining of its sponsorship deal, to become the new shirt sponsor for the Scotland national teams.<ref>{{cite web|url=http://scottishrugby.org/news/15/04/14/bt-completes-scottish-rugby-portfolio-scotlands-front-shirt-sponsor|title=BT completes Scottish Rugby portfolio as Scotland's front of shirt sponsor|date=14 April 2015|publisher=Scottish Rugby|access-date=19 March 2016|archive-url=https://web.archive.org/web/20151003094845/http://www.scottishrugby.org/news/15/04/14/bt-completes-scottish-rugby-portfolio-scotlands-front-shirt-sponsor|archive-date=3 October 2015|url-status=live}}</ref> On 27 January 2016, it was announced that BT, alongside YouTube will be the new joint headline sponsors in a three-year deal with [[Edinburgh International Television Festival]]. The two companies will "share prominence across all branding of the 41st TV Festival, including the famous [[MacTaggart Lecture]] and will work closely with the festival organisers in their bid to reflect new trends in a rapidly transforming industry, from new ways of distributing content to technical innovations such as [[virtual reality]]".<ref>{{cite news|title=BT and YouTube sponsor Edinburgh International Television Festival|url=http://tv.bt.com/tv/tv-from-bt/bt-and-youtube-sponsor-edinburgh-international-television-festival-11364035951571|access-date=11 September 2017|work=BT.com|date=27 January 2016|archive-url=https://web.archive.org/web/20170912102023/http://tv.bt.com/tv/tv-from-bt/bt-and-youtube-sponsor-edinburgh-international-television-festival-11364035951571|archive-date=12 September 2017|url-status=live}}</ref> BT is the founding and principal partner of the [[Wayne Rooney]] Foundation, which was established to improve the lives of children and young people. The Foundation will run events "to raise vital funds to support the work of key organisations dedicated to supporting disadvantaged and vulnerable children and young people". These organisations are four chosen charities which are, Manchester United Foundation, [[NSPCC]], [[Claire House Children's Hospice]] and [[Alder Hey Children's Hospital]]. The first of these events was Wayne's [[testimonial match]] in August 2016 between [[Manchester United F.C.]] and [[Everton F.C.]] which raised £1.2 million. The match was screened live through [[BT Sport]] with [[BT MyDonate]] being the official fundraising platform for the testimonial, with both online and text options for donations promoted during the match.<ref>{{cite news|title=MyDonate supports Wayne Rooney charity|url=https://www.btplc.com/BTToday/NewsList/MyDonatesupportsWayneRooneycharity/index.htm|access-date=17 May 2017|work=BT Today|publisher=BT Group plc|date=20 January 2017|archive-url=https://web.archive.org/web/20181113165835/https://www.btplc.com/BTToday/NewsList/MyDonatesupportsWayneRooneycharity/index.htm|archive-date=13 November 2018|url-status=live}}</ref><ref>{{cite news|title=Wayne Rooney Foundation|url=http://www.officialwaynerooney.com/foundation/|access-date=17 May 2017|work=Wayne Rooney|archive-url=https://web.archive.org/web/20170526163625/http://www.officialwaynerooney.com/foundation/|archive-date=26 May 2017|url-status=live}}</ref><ref>{{cite news|last1=Herbert|first1=Ian|title=Wayne Rooney reveals his testimonial made £1.2million but hopes to quadruple that amount to aid four causes|url=https://www.independent.co.uk/sport/football/premier-league/wayne-rooney-reveals-his-testimonial-made-12million-for-charity-but-hopes-to-quadruple-that-amount-a7537856.html|access-date=17 May 2017|work=The Independent|date=20 January 2017|archive-url=https://web.archive.org/web/20170120172549/http://www.independent.co.uk/sport/football/premier-league/wayne-rooney-reveals-his-testimonial-made-12million-for-charity-but-hopes-to-quadruple-that-amount-a7537856.html|archive-date=20 January 2017|url-status=live}}</ref> On 26 May 2017, it was announced that BT is to sponsor the 2017 [[British Urban Film Festival]] (BUFF) and sees BT host every event of the film festival, including the Awards at the [[BT Tower]]. BT will also broadcast the awards ceremony on BT.com and will have the opportunity to screen films acquired from the festival on its [[BT TV]] store platform.<ref>{{cite news|title=BUFF partners with BT to sponsor the British Urban Film Festival|url=http://tv.bt.com/tv/tv-from-bt/buff-partners-with-bt-to-sponsor-the-british-urban-film-festival-11364183124878|access-date=12 September 2017|work=BT.com|date=27 June 2017|archive-url=https://web.archive.org/web/20170912101955/http://tv.bt.com/tv/tv-from-bt/buff-partners-with-bt-to-sponsor-the-british-urban-film-festival-11364183124878|archive-date=12 September 2017|url-status=live}}</ref><ref>{{cite news|title=BT partners with BUFF to sponsor the British Urban Film Festival|url=http://www.britishurbanfilmfestival.co.uk/bt-partners-buff-sponsor-british-urban-film-festival/|access-date=12 September 2017|work=British Urban Film Festival|date=26 May 2017|archive-url=https://web.archive.org/web/20170912055903/http://www.britishurbanfilmfestival.co.uk/bt-partners-buff-sponsor-british-urban-film-festival/|archive-date=12 September 2017|url-status=live}}</ref><ref>{{cite news|last1=Nsubuga|first1=Jimmy|title=Exclusive: BT to host 2017 British Urban Film Festival at world famous tower|url=http://metro.co.uk/2017/05/26/exclusive-bt-to-host-2017-british-urban-film-festival-at-world-famous-tower-6662939/|access-date=12 September 2017|work=Metro|date=26 May 2017|archive-url=https://web.archive.org/web/20170912055654/http://metro.co.uk/2017/05/26/exclusive-bt-to-host-2017-british-urban-film-festival-at-world-famous-tower-6662939/|archive-date=12 September 2017|url-status=live}}</ref><ref>{{cite news|last1=Grater|first1=Tom|title=British Urban Film Festival gets BT backing|url=https://www.screendaily.com/news/british-urban-film-festival-gets-bt-backing/5118510.article|access-date=12 September 2017|work=Screen|date=26 May 2017|archive-url=https://web.archive.org/web/20170912102122/https://www.screendaily.com/news/british-urban-film-festival-gets-bt-backing/5118510.article|archive-date=12 September 2017|url-status=live}}</ref><ref>{{cite news|title=BT partners with BUFF to sponsor British Urban Film Festival|url=http://www.4-traders.com/BT-GROUP-PLC-4003616/news/BT-partners-with-BUFF-to-sponsor-British-Urban-Film-Festival-24494173/|access-date=12 September 2017|work=4-traders|date=26 May 2017|archive-url=https://web.archive.org/web/20170912055946/http://www.4-traders.com/BT-GROUP-PLC-4003616/news/BT-partners-with-BUFF-to-sponsor-British-Urban-Film-Festival-24494173/|archive-date=12 September 2017|url-status=live}}</ref> On 6 September 2017, it was announced that BT had extended its current £20 million four-year sponsorship deal with [[Scottish Rugby Union]] that was announced in May 2014, for a further three years beginning from June 2018. The new deal sees BT retain the naming rights to [[BT Murrayfield Stadium]], alongside its role as principal partner of the Scotland national team and Scotland 7s. BT's logo will continue to be displayed on the front of Scotland rugby shirts across the world, in the [[Six Nations Championship]], as well as the summer and autumn test matches. BT will also continue to be promoted at [[Edinburgh Rugby]] and [[Scotstoun Stadium]] in Glasgow.<ref>{{cite news|title=BT extends deal with Scottish Rugby|url=http://sport.bt.com/rugby-union/bt-extends-deal-with-scottish-rugby-S11364210068680|access-date=23 November 2017|work=BT.com|date=6 September 2017|archive-url=https://web.archive.org/web/20171129230412/http://sport.bt.com/rugby-union/bt-extends-deal-with-scottish-rugby-S11364210068680|archive-date=29 November 2017|url-status=live}}</ref><ref>{{cite news|title=Scottish Rugby and BT to extend partnership until 2021|url=http://www.scottishrugby.org/news/17/09/06/scottish-rugby-and-bt-extend-partnership-until-2021|access-date=23 November 2017|publisher=Scottish Rugby Union|date=6 September 2017|archive-url=https://web.archive.org/web/20171201040724/http://www.scottishrugby.org/news/17/09/06/scottish-rugby-and-bt-extend-partnership-until-2021|archive-date=1 December 2017|url-status=live}}</ref><ref>{{cite news|last1=Bean|first1=Graham|title=Scottish Rugby extends sponsorship deal with BT until 2021|url=http://www.scotsman.com/sport/rugby-union/scotland/scottish-rugby-extends-sponsorship-deal-with-bt-until-2021-1-4552411|access-date=23 November 2017|work=The Scotsman|date=6 September 2017|archive-url=https://web.archive.org/web/20171201131704/https://www.scotsman.com/sport/rugby-union/scotland/scottish-rugby-extends-sponsorship-deal-with-bt-until-2021-1-4552411|archive-date=1 December 2017|url-status=live}}</ref><ref>{{cite news|last1=Dorsey|first1=Kristy|title=BT extends partnership with Scottish Rugby for another three years|url=http://www.insider.co.uk/news/bt-extends-partnership-scottish-rugby-11121752|access-date=23 November 2017|work=Business Insider|date=6 September 2017|archive-url=https://web.archive.org/web/20171201035345/http://www.insider.co.uk/news/bt-extends-partnership-scottish-rugby-11121752|archive-date=1 December 2017|url-status=live}}</ref>
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