Editing Amazon (company) (section)

=== Corporate culture ===
During his tenure, Jeff Bezos had become renowned for his annual shareholder letters, which have gained similar notability to those of [[Warren Buffett]].<ref name=":7">{{Cite news |last1=Gregg |first1=Tricia |last2=Groysberg |first2=Boris |date=May 17, 2019 |title=Amazon's Priorities Over the Years, Based on Jeff Bezos's Letters to Shareholders |work=Harvard Business Review |url=https://hbr.org/2019/05/amazons-priorities-over-the-years-based-on-jeff-bezoss-letters-to-shareholders |access-date=September 27, 2022 |issn=0017-8012 |archive-date=September 27, 2022 |archive-url=https://web.archive.org/web/20220927213908/https://hbr.org/2019/05/amazons-priorities-over-the-years-based-on-jeff-bezoss-letters-to-shareholders |url-status=live }}</ref> These annual letters gave an "invaluable window" into the famously "secretive" company, and revealed Bezos's perspectives and strategic focus.<ref name=":7" /><ref>{{Cite news |last=Manjoo |first=Farhad |date=August 10, 2016 |title=Think Amazon's Drone Delivery Idea Is a Gimmick? Think Again |language=en-US |work=The New York Times |url=https://www.nytimes.com/2016/08/11/technology/think-amazons-drone-delivery-idea-is-a-gimmick-think-again.html |access-date=September 27, 2022 |issn=0362-4331 |archive-date=September 27, 2022 |archive-url=https://web.archive.org/web/20220927213915/https://www.nytimes.com/2016/08/11/technology/think-amazons-drone-delivery-idea-is-a-gimmick-think-again.html |url-status=live }}</ref> A common theme of these letters is Bezos's desire to instill customer-centricity (in his words, "customer obsession") at all levels of Amazon, notably by making all senior executives field customer support queries for a short time at Amazon call centers. He also read many emails addressed by customers to his public email address.<ref>{{Cite web |last=Ritson |first=Mark |date=February 3, 2021 |title=Jeff Bezos's success at Amazon is down to one thing: focusing on the customer |url=https://www.marketingweek.com/mark-ritson-jeff-bezos-success-focusing-on-customer/ |access-date=September 27, 2022 |website=Marketing Week |language=en |archive-date=September 27, 2022 |archive-url=https://web.archive.org/web/20220927213910/https://www.marketingweek.com/mark-ritson-jeff-bezos-success-focusing-on-customer/ |url-status=live }}</ref> One of Bezos's most well-known internal memos was his mandate for "all teams" to "expose their data and functionality" through service interfaces "designed from the ground up to be externalizable". This process, commonly known as a [[service-oriented architecture]] (SOA), resulted in mandatory [[Eating your own dog food|dogfooding]] of services that would later be commercialized as part of AWS.{{citation needed|date=January 2023}}